0:00intro shampoo bars presentation
A medium close-up shot features a woman from the chest up, smiling warmly and directly at the camera. She has long, voluminous, curly reddish-brown hair that frames her face. Her eyes are bright blue, and she has a small nose piercing. She is wearing a plain black sleeveless top. In her hands, held up towards the camera, are two distinct shampoo bars. The left bar is 'S'-shaped and light brown/beige, while the right bar is a half-circle with concentric ridges, colored off-white. The background behind her is a simple, muted green wall, suggesting an indoor setting. Overhead lighting creates soft shadows. A black text overlay reads 'These shampoo bars SAVED my hair!'. The overall mood is cheerful and enthusiastic, with a warm color palette dominated by the woman's hair, skin tones, and the product colors.
0:02placing bars in holder
A close-up shot focuses on a hand placing the 'S'-shaped light brown shampoo bar into a compartment labeled 'SHAMPOO' on a brown plastic shower caddy. Beside it, an off-white, ridged half-circle conditioner bar is already resting in the 'CONDITIONER' compartment. The shower caddy has a minimalist design and is positioned against a clean, white tiled shower wall, indicating a bathroom setting. The lighting is bright and even, highlighting the texture of the bars and the labels on the caddy. The hand is fair-skinned and has natural-looking nails. A black text overlay 'These shampoo and conditioner bars came at exactly the right time.' appears on screen. The scene emphasizes organization and product placement.
0:03lathering shampoo bar
A close-up shot captures two hands actively rubbing the 'S'-shaped, light brown shampoo bar together under running water, which is visible as droplets and a thin stream. The hands are fair-skinned, and the fingers are slightly elongated. As the hands rub the bar, a rich, white lather quickly forms and accumulates. The background is a plain, light grey or white surface, likely a shower wall or basin, which keeps the focus entirely on the hands and the lathering process. The lighting is bright and overhead, creating subtle reflections on the wet skin. Text overlays appear sequentially: 'oh my goodness', 'my hair needed a protein boost,', and 'and with Kitsch's Rice Water Shampoo + Conditioning Bars', guiding the narrative of the product's benefits. The action is deliberate and efficient, demonstrating the product's ability to produce lather.
0:08applying shampoo to hair
A medium shot, taken from slightly behind and to the right, shows a woman applying shampoo to her wet, dark brown, curly hair in a shower. Her back, shoulders, and the upper part of her arm are visible. She is wearing a black bra or bathing suit top with thin straps. Her hands, covered in white lather, are vigorously massaging her scalp and hair, working the product from the roots downwards. Her long, curly hair is soaked and appears darker from being wet, with some white lather visibly coating it. Water droplets are visible on her skin and hair. The background consists of a plain white shower wall, with a small portion of a green wall visible at the top, suggesting the shower interior. Text overlays appear, narrating the process: 'this was exactly the boost my hair needed', 'now a lot of people are a little bit intimidated by', and 'Shampoo + Conditioner Bars'. The scene emphasizes the act of washing and the product's integration into a hair care routine.
0:17lathering conditioner bar
A close-up shot showcases a pair of hands. Initially, one hand holds the off-white, ridged half-circle conditioner bar, while the other hand takes it. The hands then rub the bar together, under what appears to be running water, creating a rich, creamy white lather. The hands are fair-skinned with natural-looking nails. The background is a clean, plain white surface, likely a shower wall, keeping the focus on the product and the action. Bright, even lighting illuminates the hands and the developing lather. Several text overlays appear consecutively: 'but I am telling you', 'I have learned to absolutely love them', and 'you need to work them really, really well in your hands', providing context and instructions for using the product. The scene demonstrates the ease of lathering the conditioner bar.
0:24applying conditioner to hair
A medium shot, similar to the shampoo application scene, displays the woman in the shower, but this time applying the off-white conditioner bar directly to sections of her wet, dark brown, curly hair. Her back, shoulders, and right arm are visible, still wearing the black bra/top. She rubs the bar down individual sections of her long, wet hair, then uses her hands to work the conditioner through, ensuring even distribution. Her left hand is seen gently squeezing excess water from a section of her hair. Towards the end of the clip, her face is briefly visible in profile on the right side of the frame, showing a focused expression as she looks at her hair. The background remains the white shower wall with a hint of green at the top. Text overlays guide the viewer through her experience: 'but they give amazing results', 'and are so easy to use', 'with the Conditioner Bar,', 'I even put it right in my hand when I'm using it', and 'I love that it's so easy to use'. The scene highlights the direct application and workability of the conditioner bar.
0:35drying hair with towel wrap
A medium close-up shot shows the woman, now out of the shower, pulling a white and brown checkered hair towel wrap over her head, covering her wet hair. She is wearing a light grey long-sleeved casual top with a Henley neckline. After securing the towel wrap, she looks directly at the camera with a bright, wide smile, her blue eyes sparkling and her nose piercing visible. The background is a simple white door, suggesting an indoor, possibly bedroom or bathroom, setting. The lighting is soft and even, emphasizing her refreshed appearance and positive mood. Text overlays 'I love that they last forever' and 'and it makes my hair feel amazing' convey her satisfaction with the product's long-term effects and immediate results. The scene captures a transition from washing to drying, maintaining a cheerful and satisfied atmosphere.
0:39towel wrap back view
A medium close-up shot, initially from behind, shows the woman with her hair still wrapped in the white and brown checkered towel. She wears the same light grey long-sleeved top. She slightly turns her head to look over her left shoulder at the camera, offering a playful, confident smile. Her hand briefly touches the back of the towel wrap, as if to adjust it or draw attention to it. The background is a white door. Text overlay 'look at this incredible shine' briefly appears. The lighting is soft and natural. The scene subtly transitions from a rear view to a more direct, engaging gaze towards the camera, reinforcing her positive experience.
0:41finished bouncy curls
A medium close-up shot features the woman, now with her reddish-brown curly hair fully dried and styled, showcasing its impressive volume and bounce. Her curls are defined and appear full of life. She runs her hands through her hair, fluffing it up and demonstrating its texture and movement. She smiles enthusiastically, making a 'muah' (kiss) face at one point, conveying immense satisfaction. She is wearing a simple green long-sleeved top. The background is slightly darker, with a hint of a patterned fabric (possibly a curtain or blanket) on the right, suggesting a home setting. The lighting is soft and flattering, highlighting the shine and health of her hair. Text overlays 'my curls are bouncy and full of life again' and 'I am officially obsessed' emphasize the transformative results of the products. The scene is dynamic and celebratory of her revitalized hair.
0:46final product display sink
A close-up shot focuses on a pair of fair-skinned hands holding the two shampoo and conditioner bars over a white bathroom sink. The 'S'-shaped light brown shampoo bar is held in the left hand, and the off-white, ridged half-circle conditioner bar is in the right hand. The hands are positioned above a clean, white ceramic sink, with a chrome faucet visible in the upper background. The lighting is bright and even, casting subtle reflections on the sink's surface and the products. A black text overlay 'with these Shampoo + Conditioner Bars' appears, serving as a concluding statement. The scene effectively closes the narrative by presenting the hero products one last time in a clean, functional setting.
