0:00cookie array text overlay menu An overhead, static shot captures a vibrant and dense array of various Crumbl cookies and brownies artfully arranged on a bright, uniform pink background. The desserts showcase a rich variety of textures and colors, with toppings ranging from chocolate chips and drizzles to creamy frosting swirls, sprinkles, and fruit fillings. The cookies are round, and the brownies are square, filling the frame almost entirely. Bright, even lighting illuminates the scene, making the colors pop and highlighting the details of each treat. A semi-transparent rectangular pink overlay is centrally positioned, featuring bold black text that reads, "CHECK OUT THIS WEEK'S MENU!". The text box covers a significant portion of the cookies in the middle of the frame.
0:01cookie array text overlay slogan This scene maintains an overhead perspective of the Crumbl cookie and brownie array on a bright pink background. The camera executes a very subtle, slow zoom-out, revealing slightly more of the delicious desserts around the edges of the frame. The central semi-transparent pink text box remains, but its content has updated. The bold black text now displays the slogan: "ALL THE SWEET TREATS YOU LOVE IN ONE PLACE". The lighting continues to be bright and even, emphasizing the appetizing variety of frosted, drizzled, and sprinkled treats. The overall composition is still dominated by the colorful desserts, with the text overlay serving as a key informational element.
0:03cookie array pan and zoom The overhead shot continues, showcasing the entire spread of Crumbl cookies and brownies on the bright pink surface without any text overlay. The camera performs a gentle, slow pan across the array while simultaneously zooming out further, gradually revealing more of the extensive collection of desserts. This movement allows the viewer to appreciate the sheer quantity and variety of the treats, from rich chocolate-laden cookies to pastel-frosted delights and square brownies. The bright, diffuse lighting consistently highlights the individual characteristics and vibrant colors of each cookie, creating a visually rich and appetizing display.
0:07brand logo reveal The scene transitions to a clean, minimalist light pink background. Centered on the screen is the 'crumbl' brand logo, presented in a distinctive bold, black, lowercase sans-serif font. A subtle animation occurs initially, where a slightly darker pink rectangular block quickly slides from right to left behind the logo, creating a brief depth effect before receding into the background. The 'crumbl' logo then settles clearly and prominently on the plain pink canvas, remaining static. The lighting is soft and even, highlighting the simplicity and modernity of the brand identity.
