0:00gym mirror selfie green top The scene opens with a full-body shot of a fit woman, captured as if she's taking a mirror selfie. She stands in a well-lit gym with a lime-green accented wall behind her, which features a long horizontal mirror reflecting weights and equipment. The floor is light gray. She is looking at her phone, held up in her right hand, capturing her reflection. The lighting is bright and even, highlighting her toned physique. An overlay of black text reads "Reformer Pilates classes Vs" in the lower central part of the frame. The overall color palette is gym-neutral with a vibrant green accent.
0:02gym mirror selfie brown top This scene is another full-body mirror selfie shot of the same woman, but in a different outfit and slightly different gym area. The background features dark gym equipment, weights, and a chalkboard wall with white writing, suggesting a strength training area. The lighting remains bright and functional. She is again looking into her phone, held up to capture her reflection. An overlay of black text with a pink heart reads "Pilates and Strength" in the lower central part of the frame, contrasting with the previous text. The mood is aspirational and focused on fitness, with a slightly darker, more intense gym aesthetic.
0:05dumbbell overhead press The camera captures a medium shot of the woman performing an overhead press exercise. She is kneeling on a black yoga mat on a light wooden floor, with her body angled slightly to the right. Her arms are extended upwards, holding two light dumbbells, each with an additional wrist weight strapped around it. The background is a warm-toned, modern fitness studio with large windows and subtle light fixtures hanging from the ceiling. A mirror is visible on the far wall, reflecting the studio space. The lighting is soft and warm. A multi-line text overlay in white is positioned at the bottom left: "It's simple! 2 dumbbells 35min At home or in the gym".
0:08plank exercise with wrist weights This medium shot shows the woman in a dynamic plank position on a yoga mat. She is wearing the same blue athletic gear and black over-ear headphones. Her body is aligned, supported by her hands, which are wearing prominent black wrist weights. The shot emphasizes her form and the use of the equipment. The background is the same warm-toned studio, providing a clean and focused environment for the exercise demonstration. The lighting is consistent with the previous scene, soft and inviting. A white text overlay at the bottom left reads, "Give me 6 weeks to transform your body", highlighting a core promise. The camera captures her transition and focused effort.
0:11talking head call to action The scene shifts to a medium close-up of the woman, now sitting and speaking directly to the camera. Her long, wavy blonde hair frames her face. She is wearing a bright pink sports bra, which stands out against the muted, textured brown wall behind her. A large window to her left reveals a glimpse of an outdoor scene or a plant, adding depth to the background. The lighting is soft and flattering, emphasizing her facial expressions. She uses hand gestures to emphasize her points as she articulates a call to action. A white text overlay with sparkling effects, "Try my program Free", is prominent in the lower central part of the frame.
0:19app display call to action The final scene features a digital display with three iPhones angled diagonally against a vibrant, gradient yellow-green background. The central iPhone is most prominent, displaying a fitness app interface (Ladder) with a woman in workout gear exercising with dumbbells. The side iPhones show similar app screens with different workout visuals. At the top of the screen, the 'LADDER' logo is displayed in black text. Below the phones, large black text reads "GET STRONGER WITH A PLAN" and "Download on the App Store". This scene effectively showcases the product (the app) and reinforces the call to action with clear visual and textual cues. The bright, high-contrast colors create an energetic and modern feel.
