0:00rei logo close up fabric
A close-up shot focuses on a textured green fabric, likely a tent or outdoor gear material, filling the frame vertically. The fabric exhibits subtle wrinkles and folds, creating natural variations in light and shadow across its surface. Partially visible, towards the bottom right of the frame, is a bright, speckled turquoise-blue logo for 'REI Co-op', with the distinctive mountain peak icon. The logo is slightly blurred or distorted due to the fabric's movement or texture, giving it a somewhat dynamic, almost watery appearance. The overall color palette is dominated by earthy greens with a striking pop of vibrant turquoise, conveying a natural, adventurous mood. The lighting is soft and even, highlighting the fabric's texture without harsh shadows, suggesting an overcast day or diffused indoor light. The composition is intimate, focusing solely on the brand element and material.
0:01rei logo on fabric reveal
This scene maintains a similar close-up perspective on the same textured green fabric, but the camera appears to have pulled back slightly or the fabric has shifted, revealing more of the bright turquoise-blue 'REI Co-op' logo. The logo, still speckled and vibrant, now occupies a more central position, allowing for clearer visibility of the 'REI' and 'CO-OP' text, alongside the mountain peak icon. The green fabric continues to show subtle wrinkles and variations in shade, suggesting movement or natural texture. The lighting remains soft and diffused, creating a slightly desaturated yet clear image of the logo against its organic background. The overall impression is one of gentle revelation, drawing attention to the brand as it becomes more fully visible within the frame. The colors are still primarily natural greens and blues, creating a calm, outdoorsy feel.
0:02highway traffic 100 million text
The scene presents a high-angle, slightly blurred shot of a multi-lane highway at dusk or night, filled with dense traffic. The primary visual focus is on the numerous bright red taillights of cars, forming glowing streaks across the frame. In the background, an elevated concrete highway structure or bridge looms, adding to the urban, congested atmosphere. The overall color palette is dark and muted, dominated by grays, blacks, and the striking red of the taillights, with hints of dark green from blurred foliage by the roadside. Bright white text, '100,000,000', is prominently displayed in the center of the screen, creating a stark contrast with the chaotic, dark background. The scene evokes a sense of overwhelming scale and urban sprawl, with the numerical text providing a specific, imposing context. The slight blur throughout the image suggests motion or a shallow depth of field, emphasizing the central text.
0:03highway traffic 100 million text zoom out
This shot is a wider, slightly less blurred view of the same bustling highway at dusk or night, capturing a broader expanse of traffic and the surrounding urban infrastructure. The high-angle perspective reveals an extensive stream of vehicles, their bright red taillights creating a dynamic, glowing pattern against the dark asphalt. The towering concrete overpass structures are more defined in the background, reinforcing the setting of a busy city highway. The '100,000,000' text remains centrally placed and stark white, contrasting sharply with the predominantly dark and desaturated color scheme of grays, blacks, and deep reds. The scene now conveys an even greater sense of scale and the vastness of the issue being addressed by the numbers, with the slight camera movement adding a subtle layer of visual information as more of the environment comes into view.
0:04skateboarder in skate park
A dynamic medium shot captures a person actively skateboarding within a concrete skate park. The skateboarder is seen from a slightly low angle, moving away from the camera, wearing a casual brown t-shirt, dark baggy shorts, white socks, and dark shoes, topped with a maroon baseball cap. Their body is in motion, leaning into a turn or maneuver, indicating skill and fluidity. The concrete curves of the skate park dominate the foreground and midground, with patches of vibrant green grass integrated into the park's design, adding a natural contrast. The sunlight casts a distinct shadow of the skateboarder on the concrete surface, indicating bright, direct lighting. There's a notable motion blur effect, especially around the edges of the frame and on the moving skateboarder, conveying speed and action. The color palette is earthy and urban, combining the warm brown of the shirt, cool grays of the concrete, and rich greens of the grass.
0:05man in cap profile
This is a close-up, shallow depth of field shot of a man's profile, focused on his head and shoulder. He wears a dark blue baseball cap, oriented towards the right side of the frame, with the brim casting a slight shadow over his face. He has a dark, neatly trimmed beard. The background is softly blurred, rendering green trees and a bright, slightly hazy blue sky into an abstract wash of color, indicating an outdoor, natural setting. The lighting is natural and soft, possibly from an overcast sky or filtered sunlight, creating subtle highlights on his cap and a smooth transition of skin tones. The overall mood is contemplative or observant, as he looks off into the distance. The color palette is dominated by the deep blue of his cap, natural skin tones, and the muted greens and blues of the background, giving a calm and grounded feel.
0:06man walking field outside in text
A wide, expansive shot captures a man walking across a vast, lush green field under a brilliant blue sky adorned with fluffy white clouds. The man, seen from a distance in the mid-ground, is walking from left to right, wearing casual clothing including a backpack. Above him, against the sky, are stylized white graphic icons representing both urban structures (small buildings) and natural elements (a mountain range and scattered trees). Below these icons, in prominent white text, are the words 'Outside in'. The composition emphasizes a sense of openness and nature, with the horizon line low in the frame, giving prominence to the vast sky. The lighting is bright and natural, suggesting a clear sunny day. The dominant colors are the vivid green of the grass and the vibrant blue of the sky, creating a fresh and uplifting atmosphere.
0:07man walking field outside in 5 graphic
This scene is a continuation of the wide shot of the man walking across the expansive green field under the bright blue sky with white clouds. However, the white graphic icons have now dynamically transformed into a large, intricate white number '5'. This '5' is artistically rendered with detailed cut-outs and designs that depict both urban landscapes (skyscrapers, houses) and natural sceneries (mountains, trees, a river), symbolizing the integration of both environments. The text 'Outside in' is now neatly integrated within the contours of this large '5'. The man continues his walk, a small figure moving from left to right in the mid-ground, providing a sense of scale to the grand landscape and the overlaid graphic. The vibrant greens of the grass and the blues of the sky create a healthy, inviting outdoor ambiance, further enhanced by the impactful and complex visual of the number '5' against the vastness of the sky.
0:08rei all out logo and website
The final scene features a minimalist, clean aesthetic with a solid, deep teal-blue background that fills the entire frame. Centered prominently is the white 'REI Co-op' logo, characterized by its stylized mountain icon above the 'REI' text and 'CO-OP' in smaller letters below. Flanking the logo, also in white capital letters, are the words 'ALL' on the left and 'OUT' on the right, creating a balanced and impactful tagline. Below this main graphic, in smaller white text, is the website address: 'rei.com/outside-in-five'. The lighting is uniform and soft, ensuring that all text and logo elements are sharp and clearly legible against the dark background. The color palette is restricted to this deep teal-blue and crisp white, conveying a sense of corporate professionalism, clarity, and focus. The overall composition is simple, direct, and serves as a strong brand statement and call to action.
