0:00intro product shot The screen is vertically split. The top segment features a close-up shot focusing on the back heel of a light grey Allbirds sneaker, which has an olive green accent on the heel tab. The shoe is worn by a person whose lower legs, clad in light blue denim jeans, are visible from the mid-calf down. The 'allbirds' logo is subtly embossed on the white sole. The shoe rests on a textured light grey concrete or asphalt surface under bright, natural daylight. The bottom segment displays three Allbirds sneakers in a static arrangement on a light grey concrete ledge against a soft, blurred background with warm tones. From left to right, the shoes are in light olive green, white and dark blue, and light teal and beige, all featuring textured knit uppers and white soles. A horizontal yellow bar with the white 'allbirds' script logo separates the two segments.
0:00justine walking intro The screen remains vertically split. The top segment transitions to a wide shot of Justine Lupe walking confidently towards the camera down an elegant urban pedestrian walkway. She is framed from head to toe, with lush green potted plants and modern buildings lining the path, suggesting a chic outdoor environment. The pathway is light grey concrete with a manhole cover in the foreground. Sunlight casts soft shadows. Overlaid white text on the left identifies her as 'JUSTINE LUPE'. The bottom segment continues to display the three Allbirds sneakers in their static arrangement on the concrete ledge, identical to the previous scene. A horizontal yellow bar with the white 'allbirds' script logo separates the two segments.
0:02justine with flowers product feet The screen maintains its vertical split. The top segment shows a medium close-up of Justine Lupe's upper body, framed from the chest up. She is speaking and smiling softly, her blonde hair gently framing her face, surrounded by a vibrant, colorful bouquet of yellow sunflowers and other varied flowers. The background is a soft blur of lush greenery, suggesting an outdoor market or garden setting. Natural light illuminates her face, highlighting a serene expression. The bottom segment shifts to a close-up shot of a person's feet, clad in light grey socks and light yellow-green Allbirds sneakers with matching laces. The feet are casually resting, possibly on a chair, against a blurred background that includes a hint of a red chair. The 'allbirds' logo is clearly visible on the side of the white sole. A horizontal yellow bar with the white 'allbirds' script logo separates the two segments.
0:04shoe wildly comfortable text The screen remains vertically split. The top segment presents a close-up, low-angle shot focused on a light grey Allbirds sneaker with a black heel accent and a white sole. The shoe is positioned on a textured grey concrete surface, with scattered green plant debris suggesting an outdoor setting. A person's lower leg, clad in light blue denim jeans, is partially visible in the background, appearing to kneel or bend down. Overlaid white text reads 'Wildly Comfortable'. The bottom segment continues to show the close-up of a person's feet in light yellow-green Allbirds sneakers, identical to the previous scene. A horizontal yellow bar with the white 'allbirds' script logo separates the two segments.
0:05shoe feature callouts The screen maintains its vertical split. The top segment continues the close-up, low-angle shot of the light grey Allbirds sneaker on the concrete surface with the kneeling person. Now, additional white text overlays appear with arrows pointing to specific parts of the shoe: 'ONE TOUGH UPPER MADE FROM TREES' points to the mesh upper, and 'SWEET RIDE MADE FROM SUGAR' points to the sole, highlighting the eco-friendly materials. The lighting remains bright and natural. The bottom segment continues to show the close-up of a person's feet in light yellow-green Allbirds sneakers, identical to the previous scene. A horizontal yellow bar with the white 'allbirds' script logo separates the two segments.
0:06justine with flowers shoe on ground The screen remains vertically split. The top segment features a medium shot of Justine Lupe, holding a large, vibrant bouquet of flowers composed of sunflowers, lilies, and carnations in yellow, white, and pink. She is slightly turned to her right, looking forward with a pleasant, engaged expression. The background is a blurred urban street scene with modern buildings and lush greenery, suggesting an outdoor, lively environment. She continues to wear a light blue shirt and a red sweater. The bottom segment shifts to a dynamic low-angle close-up of a single light grey Allbirds sneaker, captured slightly suspended above a grey concrete surface, as if caught in mid-air or landing. The shoe is surrounded by vibrant pink and yellow flower petals scattered on the ground. A horizontal yellow bar with the white 'allbirds' script logo separates the two segments.
0:08justine looking up shoe on ledge The screen maintains its vertical split. The top segment shows a medium close-up of Justine Lupe, framed from the waist up. She is looking slightly upwards and to her right, her hand gently touching her blonde hair, with a thoughtful or admiring expression. She still holds the large bouquet of flowers, now held closer to her chest. The background is an out-of-focus view of building windows and a streetlamp, indicating an urban outdoor setting. The bottom segment shifts to a close-up of a single Allbirds sneaker, predominantly grey with subtle blue accents and white laces, positioned on the edge of a textured concrete ledge. The shoe is slightly tilted, showcasing its profile and the detailed knit upper. The background is blurred, suggesting an urban outdoor setting. A horizontal yellow bar with the white 'allbirds' script logo separates the two segments.
The screen remains vertically split. The top segment presents a close-up, low-angle shot focused on a light grey Allbirds sneaker with a dark grey heel accent and a white sole. It rests on a textured grey concrete surface. A person's lower leg, clad in light blue denim jeans, is partially visible kneeling down. A white wooden stool is visible in the blurred background. Overlaid white text prominently reads 'The New Dasher NZ'. The bottom segment continues to show the close-up of a single Allbirds sneaker, predominantly grey with blue accents and white laces, positioned on the edge of a textured concrete ledge, identical to the previous scene. A horizontal yellow bar with the white 'allbirds' script logo separates the two segments.
0:11justine walking away timeless text The screen remains vertically split. The top segment shows a low-angle, medium-wide shot of Justine Lupe walking away from the camera down the same urban pedestrian walkway. She carries a white canvas tote bag and two circular, mirror-like objects on a string, which glint in the sunlight, creating visual interest. Her movement is fluid and purposeful. Overlaid white text appears: 'Timeless BY NATURE'. The bottom segment shifts to a close-up of a person's lower legs and feet, wearing light purple trousers and dark pink Allbirds sneakers with matching laces and white soles. The feet are positioned statically on concrete stairs, with an iron railing visible in the blurred background. A horizontal yellow bar with the white 'allbirds' script logo separates the two segments.
0:13justine walking away better text The screen remains vertically split. The top segment continues the low-angle, medium-wide shot of Justine Lupe walking away from the camera, carrying the bag and reflective objects, identical to the previous scene. The overlaid white text changes to: 'Better BY NATURE', reinforcing a brand message. The urban pedestrian walkway with greenery and buildings remains the background. The bottom segment continues to show the close-up of a person's lower legs and feet, wearing light purple trousers and dark pink Allbirds sneakers with matching laces and white soles, positioned on concrete stairs, identical to the previous scene. A horizontal yellow bar with the white 'allbirds' script logo separates the two segments.
The screen remains vertically split. The top segment transitions to a solid black background. In the center, the white 'allbirds' script logo is prominently displayed, followed by the text 'BY NATURE' in a smaller, sans-serif font beneath it. This serves as the brand's end card. The bottom segment continues to show the close-up of a person's lower legs and feet, wearing light purple trousers and dark pink Allbirds sneakers with matching laces and white soles, positioned on concrete stairs, identical to the previous scene. A horizontal yellow bar with the white 'allbirds' script logo separates the two segments.
