0:00intro michael b jordan walking A medium shot captures Michael B. Jordan, an African American male in his late 30s, walking slowly down a modern, dark-toned staircase. He is wearing a sophisticated dark, double-breasted suit jacket over a v-neck shirt, and a subtle gold chain with two small pendants is visible around his neck. His gaze is directed downwards and slightly to the left, conveying a thoughtful or contemplative mood. The environment is sleek and minimalist, with dark vertical railings forming the backdrop, illuminated by soft, focused lighting that creates subtle highlights on his features and clothing. The dominant color palette consists of deep blacks, charcoal grays, and warm skin tones, lending an elegant and serious atmosphere. Overlaid text at the bottom reads "DAVID YURMAN THE STORY OF CHEVRON" and "David Yurman Chevron."
0:02close up gold necklace An extreme close-up focuses on a luxurious gold pendant necklace, intricately designed and resting on a textured, dark gray stone surface. The pendant features two dog-tag shaped charms: one is solid gold with a pronounced chevron pattern, and the other, slightly smaller, is entirely encrusted with brilliant white diamonds. The necklace chain is a thick, robust gold box-chain design. Dramatic, directional lighting from the upper left casts a sharp, elongated shadow of the necklace onto the stone, emphasizing its dimensionality and craftsmanship. The primary colors are rich gold, sparkling white diamonds, and deep charcoal gray of the stone, creating a lavish and striking visual. White overlaid text declares: "A SYMBOL OF STRENGTH".
0:03close up gold bracelet gloved hand This close-up shot captures a lustrous gold bracelet, adorned with a clear chevron pattern, gently held by a hand encased in a pristine white glove. The bracelet is positioned against a textured, light-colored object, possibly a smooth stone or sculptural element, which contrasts with a dark, out-of-focus background. The lighting is precise, creating dazzling highlights on the gold surface and showcasing the intricate V-shaped links of the chevron design. The overall aesthetic is clean and elegant, dominated by the radiant gold, the stark white of the glove, and the dark background. Subtitles at the bottom read: "progress, and David Yurman's relentless pursuit of excellence."
0:05extreme close up bracelet detail An extreme close-up reveals the meticulous detail of a gold bracelet's chevron pattern. The shot focuses tightly on the individual V-shaped links, highlighting their polished surfaces and the way they interlock to form a continuous, sophisticated design. The lighting is direct and intense, creating strong reflections and a sense of depth within each link, emphasizing the texture and precise craftsmanship. The background is softly blurred, providing a subtle context without distracting from the primary subject. The predominant color is the rich, warm sheen of polished gold, conveying luxury and attention to detail.
0:06michael b jordan thoughtful expression A medium close-up features Michael B. Jordan, an African American male in his late 30s, looking directly into the camera with a calm and contemplative expression. He is dressed in a dark suit jacket, and a gold pendant necklace rests against his chest. The lighting is dramatically executed, with a distinct rim light illuminating the edges of his head and shoulders from behind, creating a subtle glow against a dark, featureless background. A softer fill light gently illuminates his face, emphasizing his features without harshness. The color palette is dominated by dark, somber tones contrasted with the warm gleam of his gold jewelry and skin. Subtitles at the bottom state: "relentless pursuit of excellence."
0:07text definition chevre This close-up shot presents a crisp, monochromatic view of text printed on an off-white paper, styled to resemble an old dictionary or reference book. The prominent text shows two spellings of a word, "chévre" and "chevre," beneath a numerical heading "14." The font is a classic, slightly distressed typewriter style. The lighting is uniform and bright, illuminating the paper evenly and clearly. The colors are limited to black text on a subtly textured, off-white background, evoking an academic or historical document. Overlaid text at the bottom begins the explanation: "'Chevron' comes from".
0:08text definition goat A close-up shot continues the visual narrative of the dictionary-style text on off-white paper. This segment focuses on the word "goat" in a typewriter font, followed by an abbreviated "un." and a truncated parenthesis "(you," suggesting a continued definition. The paper maintains its subtle texture, and the bright, even lighting ensures readability. The visual is stark black text against the off-white background. Overlaid text at the bottom clarifies the definition: "the French word 'chèvre,' meaning 'goat,'".
0:09goat horns with v graphic A wide shot features the powerful, gnarled horns of a goat, curving upwards from the bottom edge of a stark white background. The horns are rugged, with a natural brown and grey texture. Centered above and between the horns is a large, minimalist white 'V' graphic, which visually reinforces the connection between the goat's horns and the chevron pattern's V-shape. The lighting is bright and clean, casting minimal shadows and enhancing the conceptual clarity of the composition. The color palette is dominated by the crisp white background and the earthy tones of the horns. Overlaid text at the bottom explains: "because of the pattern's V-shape resembles a goat's horns."
0:11michael b jordan surprised A medium close-up shows Michael B. Jordan, an African American male in his late 30s, looking upwards and slightly to the right with a subtly surprised and intrigued expression. He is wearing a dark suit jacket and a gold pendant necklace. The lighting is striking, featuring a strong backlight that creates a luminous halo effect around his head and shoulders against a dark, indistinct background. A softer light illuminates his face from the front, allowing his curious expression to be clearly seen. The colors are predominantly dark with the warm glow of his skin and gold jewelry. Overlaid text at the bottom reads: "Didn't know that."
0:13close up gold ring An extreme close-up focuses intensely on a gold ring, showcasing its textured surface which features a distinctive chevron pattern. The ring is brightly illuminated from the right side, creating dramatic highlights and deep shadows that accentuate its three-dimensional design and polished metallic sheen. The background is intentionally dark and out of focus, with a faint warm glow visible on the far right, keeping the viewer's attention solely on the intricate details of the jewelry. The dominant color is the rich, gleaming gold, emphasizing its luxurious quality. Overlaid text at the bottom reads: "Chevron's clean lines".
0:14michael b jordan intense gaze An extreme close-up captures Michael B. Jordan's face, focusing intently on his eyes, nose, and the upper part of his mouth, with an extremely shallow depth of field. His expression is intense, focused, and piercing, as he looks directly into the camera. Soft, warm light illuminates his features from the front-left, creating subtle contours and a slight sparkle in his eyes. A faint glow from the right adds depth to his facial structure. The background is completely dark and blurred, ensuring no distractions. The color palette is dominated by warm skin tones and the deep shadows that define his serious demeanor. Overlaid text reads: "and strong angles are brought to life".
0:16extreme close up diamond bracelet An extreme close-up focuses on a section of a sophisticated bracelet, showcasing its intricate chevron pattern. This segment features alternating links: some are sleek black, meticulously embedded with tiny, sparkling black diamonds, while others are polished gold-toned metal, also arranged in a chevron shape. The lighting is direct and intense, causing the metallic surfaces to gleam and the black diamonds to shimmer with subtle light. The background is blurred and dark, ensuring the detailed craftsmanship of the bracelet is the sole focal point. The colors are deep black, brilliant dark diamonds, and radiant warm gold.
0:17medium shot chevron bracelet standing A medium shot presents a striking multi-material bracelet, composed of gold, silver, and black segments, all featuring the distinct chevron pattern. The bracelet stands upright, forming a circular structure, on a textured dark gray surface. The background is a smooth gradient, transitioning from a soft, light gray to a deeper, darker gray, creating a minimalist and refined setting. Soft yet precise lighting illuminates the bracelet, highlighting the varied metallic sheens and the intricate V-shaped patterns. The color palette is sophisticated, combining warm gold, cool silver, and deep black against a neutral gray, emphasizing the jewelry's artistic and luxurious design. Overlaid text states: "with meticulous craftsmanship."
0:18michael b jordan determined A close-up frames Michael B. Jordan, an African American male in his late 30s, looking downwards with an intense, determined, and slightly narrowed-eyed expression. He is wearing a dark suit jacket and a small gold hoop earring is visible in his left ear. The lighting is dramatic, with a warm, soft light coming from the front, casting subtle shadows that accentuate the strong lines of his face. The background is dark and indistinct, focusing all attention on his powerful expression. The colors are primarily dark skin tones and shadows, conveying a mood of serious resolution. Overlaid text identifies the brand: "David Yurman Fine Jewelry".
0:19hands adjusting bracelet This close-up shot captures a pair of fair-skinned hands meticulously adjusting a gold chevron-patterned bracelet onto a smooth, light-colored, elongated object, which could be a wrist or a specialized display. The hands are positioned with care and precision, highlighting the tactile interaction with the fine jewelry. The background is softly blurred with warm, ambient lighting, suggesting a refined workspace or intimate setting. The gentle, even illumination emphasizes the delicate details of the bracelet and the careful movement of the hands. The primary colors are warm gold, light skin tones, and soft, diffused background hues. Overlaid text at the bottom reads: "for Men is an industry first."
0:21michael b jordan confident flare A medium close-up features Michael B. Jordan, an African American male in his late 30s, looking directly at the camera with a confident and open expression. He is wearing a dark suit jacket and a gold pendant necklace. A dynamic, bright lens flare emanates from the lower-left corner of the frame, partially obscuring his chest and creating a vibrant, aspirational effect. The background is dark and out of focus, allowing his figure and the flare to stand out. His face is evenly and flatteringly lit, contrasting with the bright, stylized light artifact. The color palette is composed of dark tones, warm skin, and the bright white/blue of the lens flare. Overlaid text states: "Pointing toward the future".
0:22michael b jordan hands clasped A medium close-up captures Michael B. Jordan, an African American male in his late 30s, looking directly at the camera with a confident and thoughtful expression. His hands are clasped together in front of his chest, fingers intertwined, revealing multiple gold rings on his fingers. A bright, stylized lens flare originating from the lower-left adds a dynamic element, and a smaller green lens flare is visible on the right side of the frame. The background is dark and out of focus. The lighting on his face is even and flattering, emphasizing his features amidst the visual flares. The colors are dark tones, warm skin, and the striking white and green of the lens flares. Overlaid text reads: "and relentless pursuit of excellence."
0:24close up gold necklace reprise An extreme close-up revisits the luxurious gold pendant necklace, identical to an earlier shot, resting on a textured, dark gray stone surface. The pendant features two dog-tag style charms: one solid gold with a chevron pattern, and the other, smaller, fully encrusted with brilliant white diamonds. The gold chain is thick and boxy. Harsh, dramatic lighting from the upper left casts a strong, defined shadow of the necklace onto the stone, enhancing its presence and detail. The primary colors are rich gold, sparkling white, and deep charcoal gray, creating a sense of opulence and high quality. Overlaid white text concludes the thought: "of excellence."
0:25medium close up bracelet stack A medium close-up showcases an artfully arranged stack of multiple David Yurman bracelets, each featuring the distinctive chevron pattern but varying in materials. The stack includes pieces made of gleaming silver-toned metal, sleek black ceramic, and some adorned with small, sparkling diamonds. They are neatly piled on a textured dark gray surface. A hand, wearing a clean white glove, reaches into the frame from the top-left, subtly interacting with or presenting the stack. The background is a dark, out-of-focus void, ensuring the focus remains entirely on the jewelry. Soft and precise lighting highlights the diverse textures and the individual details of each bracelet. The color palette emphasizes silver, black, and white. This shot emphasizes the range and craftsmanship of the collection.
0:27michael b jordan smiling end card A medium close-up captures Michael B. Jordan, an African American male in his late 30s, looking directly at the camera with a warm, genuine smile. He is wearing a dark suit jacket and a gold pendant necklace. The lighting is dramatic, with a subtle rim light defining his silhouette against a dark, out-of-focus background, and a soft fill light illuminating his face, creating a welcoming and approachable expression. The color palette consists of dark tones, warm skin tones, and the bright gleam of his gold jewelry. Overlaid text serves as a tagline: "Chevron, still the GOAT."
