0:00woman inserting cartridge wide
The scene opens with a medium shot of a young, dark-skinned woman with long, dark braided hair, standing in a brightly lit room. She is wearing a vibrant yellow knitted short-sleeved collared shirt and light blue jeans. She holds a small, black HP ink cartridge in her left hand and is in the process of inserting it into a printer located to her right, which is mostly out of frame. Her gaze is focused downwards at the printer with a slightly concentrated expression. The background features a large window with sheer white curtains, providing soft, diffused light, and a large green leafy plant in a white pot, adding a touch of nature. The dominant colors are the woman's yellow shirt, the green plant, and the neutral white of the curtains, creating a fresh and natural ambiance. The text "Your choices are changing things." is overlaid in white, sans-serif font.
0:02inserting pink cartridge closeup
An extreme close-up shot focuses on a human hand, specifically the fingers, as it precisely inserts a pink HP 303 Tri-color ink cartridge into the designated slot of a printer. The cartridge is bright pink with a white label, clearly showing 'HP 303 Tri-colour Ink' and some technical symbols. The internal mechanisms of the printer, composed of dark grey and black plastic components, are visible around the cartridge slot. The lighting is functional and bright, highlighting the texture of the cartridge and the printer parts. The color palette is dominated by the bright pink cartridge against the monochrome grays and blacks of the printer. The camera slightly pans or tilts to follow the cartridge as it clicks into place. The text "Your choices are changing things." remains overlaid.
0:04printer outputting paper
This shot provides an overhead, slightly angled view of a hand reaching in to retrieve a printed sheet of paper. The paper emerges from a slot within a sleek, modern white device that resembles a digital piano or synthesizer, with black keys partially visible at the bottom of the frame. The background is softly blurred, showing ambient light. The scene emphasizes the seamless integration of printing into a creative or home environment. The colors are predominantly white and black from the device, with the paper providing a neutral canvas. The text "Your choices are changing things." continues to be displayed in white sans-serif font.
0:05woman examining printout
A medium close-up of the young, dark-skinned woman from the initial scene. She is again wearing the yellow knitted shirt. Her head is tilted slightly downwards, and her eyes are focused on something just out of frame below her, presumably the paper she just retrieved. Her expression is thoughtful and slightly curious, with her lips gently parted. The background is softly blurred, showing hints of the same room with a green plant on the right and a light-colored wall on the left. The lighting is soft and natural, emphasizing her facial features. The text "Your choices are changing things." is still present.
0:06dropping cartridge in bag
This shot is an extreme close-up, captured from a unique perspective looking inside a large, clear, crinkled plastic recycling bag. A hand enters the frame from above, dropping a black HP ink cartridge into the bag. The cartridge is predominantly black with a small colorful HP logo. The clear plastic material of the bag dominates the frame, creating a soft, diffused, almost ethereal visual texture. The lighting is bright and even, making the bag appear luminous. The text "When you buy and recycle HP ink and toner cartridges," is overlaid in white, sans-serif font.
0:07delivery truck at dock
A wide shot shows the rear of a large white commercial delivery truck, with the name "GORDON" in bold black letters and the number "20153" on its tailgate, backing into a loading dock. The truck is centered in the frame, partially obscured by the dark, heavy rubber flaps of the loading dock entrance. The lighting is bright and overcast, suggesting an industrial outdoor setting. The scene conveys movement and industrial scale. The dominant colors are the stark white of the truck and the dark, utilitarian tones of the loading bay. The text "When you buy and recycle HP ink and toner cartridges," is overlaid.
0:07unloading cartridges closeup
This extreme close-up focuses on a pair of hands, one covered by a tan and black work glove and the other gloved in bright blue, as they empty a clear plastic bag full of assorted HP ink cartridges onto a gray industrial conveyor belt. The cartridges are a mix of black and vivid pink, creating a stark contrast against the dark background. The action is dynamic, showing multiple cartridges tumbling out. The lighting is bright and even, emphasizing the textures of the gloves and the plastic cartridges. The text "When you buy and recycle HP ink and toner cartridges," is displayed.
0:09sorting cartridges conveyor
A medium shot captures multiple gloved hands actively sorting a large quantity of used HP ink cartridges on a wide, dark gray conveyor belt. The cartridges, primarily black and pink, are moving along the belt, and the hands guide them into different sections or containers, implying a sorting process. The industrial environment is suggested by the metallic surfaces and the conveyor system. The lighting is bright and uniform, highlighting the cleanliness and precision of the operation. The text "When you buy and recycle HP ink and toner cartridges," is overlaid in white.
0:10cartridge ink extraction
An extreme close-up of a pink HP ink cartridge being processed by an industrial machine. The cartridge is held firmly in place by metal clamps, and a clear liquid, possibly residual ink or cleaning solution, is being extracted or flushed from its internal components. The machine parts are metallic and precise, with a dark, oily residue visible on some surfaces, indicative of heavy machinery. The lighting is focused, creating a dramatic contrast between the clean machine parts and the extracted fluid. The text "You are participating in closed loop recycling." is overlaid in white.
0:12shredded plastic falling
A close-up shot focuses on a shower of small, colorful shredded plastic pieces falling onto a growing pile below. The pieces are a mix of blue, black, pink, and clear fragments, varying in size but generally small and irregular. The lighting is dramatic, with bright highlights on the falling particles, creating a sense of movement and transformation. The background is dark and out of focus, emphasizing the falling material. This visually conveys the reduction of cartridges into reusable raw material. The text "You are participating in closed loop recycling." is overlaid.
0:13worker overseeing machine
A medium shot captures a factory worker, a man with short hair and glasses, wearing a dark blue short-sleeved uniform shirt. He is standing on a bright yellow metal platform with safety railings, overseeing a large industrial machine that extends downwards out of frame. Behind him, industrial pipes and structures are visible, suggesting a large-scale manufacturing or recycling plant. The lighting is a mix of natural light from above and artificial industrial lighting, creating a practical and somewhat gritty atmosphere. The scene highlights human oversight in the recycling process. The text "You are participating in closed loop recycling." is overlaid.
0:15plastic mixer
A close-up shot shows the interior of a large industrial mixer, where a mixture of shredded plastic pieces is being vigorously churned by a set of robust, curved metal blades. The plastic fragments are a diverse mix of black, white, pink, and red, tumbling and swirling together. The metal surfaces of the mixer are rugged and show signs of use, reflecting the heavy-duty nature of the equipment. The lighting is direct, creating strong contrasts and emphasizing the movement of the materials and machinery. The text "You are participating in closed loop recycling." is overlaid.
0:17plastic extrusion machine
A medium shot captures a complex industrial machine, likely involved in plastic extrusion or molding. Numerous thin metal rods, arranged in a fan-like pattern, are moving downwards into a misty or steaming area, suggesting a heating or cooling process. White vapor or steam rises from the machinery. The metallic parts are sleek and precise, with a warning label (yellow triangle with an exclamation mark) visible, indicating an active industrial environment. The lighting is sharp, creating reflective surfaces and emphasizing the industrial activity. The text "This thoughtful approach ensures that nothing goes to waste" is displayed in white sans-serif font.
0:19black plastic pellets
An extreme close-up focuses on a cascade of small, uniform black plastic pellets. These pellets appear to be newly formed, representing the granulated raw material ready for manufacturing. Mixed among the black pellets are a few specks of pink and green, subtly indicating their recycled origin. The texture of the pellets is slightly glossy, and they are tumbling and moving, creating a dynamic surface. The lighting is direct, casting soft shadows and highlighting the individual pellets. The text "This thoughtful approach ensures that nothing goes to waste" is overlaid.
0:20mixed plastic flakes
An extreme close-up shot shows a dynamic flow of small, irregular plastic flakes or granules. The color palette is varied, including black, dark gray, pink, and green fragments, clearly illustrating the mixed nature of the recycled material. The flakes are tumbling and sliding, creating a rich, moving texture across the entire frame. The lighting is direct and bright, making the individual colors pop and emphasizing the granularity of the material. This shot visually reinforces the transformation of waste into new resources. The text "This thoughtful approach ensures that nothing goes to waste" is overlaid.
0:21storage bins pellets
An overhead shot reveals four large, square industrial bins or containers, arranged in a two-by-two grid. Each bin is filled to the brim with different colors of plastic pellets: one with black, one with light gray, one with white, and one with a mix of various colors. Hoses or tubes extend into each bin, suggesting pneumatic transfer or extraction. The bins are situated in what appears to be a factory setting, with concrete floors visible. The lighting is bright and even, highlighting the uniform texture of the pellets in each bin. The text "This thoughtful approach ensures that nothing goes to waste" is overlaid.
0:22injection mold machine
A close-up shot focuses on a heavy, complex industrial mold, crafted from dark gray metal. The mold features intricate, symmetrical patterns and interlocking components, designed for precision manufacturing of plastic parts. The surface of the metal is clean and polished, reflecting subtle light. The background is dark and out of focus, drawing attention solely to the detailed mechanics of the mold. This visual highlights the manufacturing process where recycled plastics are reformed. The text "And helps us get the most from our resources." is displayed.
0:23automated manufacturing
A medium shot captures a highly automated industrial machine in full operation. Numerous brightly colored electrical wires and pneumatic tubes (red, yellow, blue, grey) are connected to various metal components and actuators, suggesting a complex assembly or processing unit. Parts are moving rapidly within the machine. A red emergency stop button and a green start button are visible on the right. The background is an industrial setting with various machinery and blurred elements. The lighting is a mix of ambient factory light and bright, almost blue, artificial light emanating from within the machine. The text "And helps us get the most from our resources." is overlaid.
0:24cartridges on rotating assembly
A top-down, close-up view shows several black cylindrical components rotating on a circular conveyor belt. Each component securely holds a pink HP 300 series ink cartridge. The cartridges have clear white labels with the HP logo and series number. The conveyor belt moves smoothly, transporting the cartridges through a stage of assembly or inspection. The lighting is vibrant and dynamic, with strong blue and purple hues illuminating the scene, creating a futuristic industrial feel. The text "And helps us get the most from our resources." is overlaid.
0:25cartridge placement assembly
An extreme close-up focuses on a single pink HP 300 series ink cartridge as it is precisely placed onto a metal assembly line. The cartridge, with its vibrant pink casing and white label, is centered in the frame. The assembly line consists of clean, reflective metal tracks and guiding mechanisms, with a slight blur in the background suggesting continuous motion of other components. Bright blue and purple ambient lighting from the industrial setting is visible in the background, creating a sleek, high-tech atmosphere. The text "And helps us get the most from our resources." is overlaid.
0:26packaged cartridges conveyor
A medium shot shows several white and blue HP ink cartridge boxes moving along a silver conveyor belt. The boxes are uniformly sized and branded, clearly displaying the HP logo. They move smoothly and continuously from right to left across the frame, indicating the final stages of packaging and distribution. The background is a blurred industrial setting with hints of blue lighting. The overall scene conveys efficiency and automated production. The text "And helps us get the most from our resources." is overlaid.
0:27van driving through valley
A beautiful wide shot captures a white commercial van driving on a narrow paved road through a picturesque, lush green valley. Tall, majestic mountains with rocky peaks and hints of snow, under a partly cloudy blue sky, form the stunning backdrop. The valley is covered in vibrant green grass and dense evergreen trees, with scattered small houses visible in the distance. The road itself is gray asphalt, flanked by a simple wooden fence on the right. The lighting is bright and natural, indicating a clear sunny day. The scene evokes a sense of journey and environmental beauty, contrasting with the industrial scenes before. There is no overlaid text in this scene.
0:28opening hp instant ink box
An overhead shot shows a pair of human hands, with light skin tone, carefully opening a small, brown cardboard shipping box. Inside, a smaller white box labeled "HP Instant Ink" is revealed. The background is a textured, light brown surface, possibly a brick wall or patterned desk, with a bright green envelope and some loose office supplies (thumbtacks) scattered around, suggesting a home office or creative workspace. The lighting is even and bright, highlighting the crispness of the packaging. No text is overlaid in this specific segment, but the product name is clearly visible.
0:29unboxing hp instant ink cartridge
An overhead shot continues to show the hands from the previous scene, now unpacking the "HP Instant Ink" box. They remove a white and blue card with the HP logo and then pull out a new HP ink cartridge from inside the blue-lined box. The cartridge is primarily black with a small colorful label. The wooden desk surface with various office supplies (colorful thumbtacks, a pen holder) remains in the background, providing context. The lighting is bright and even, ensuring all details of the unboxing process are clear. The website address "hp.com/hprecycle" appears prominently in white sans-serif font, reinforcing the recycling theme.
0:30hand holding ink cartridge final
A close-up shot of a human hand, with well-manicured nails, gently holding a new HP ink cartridge. The cartridge is black with a distinctive pink top and a colorful label visible on its side. The hand is holding the cartridge delicately, showcasing its small size and design. The background is softly diffused white, likely a sunlit window with sheer curtains, creating a clean, bright, and almost ethereal setting. The lighting is soft and natural, emphasizing the texture of the hand and the cartridge. The website "hp.com/hprecycle" is displayed prominently in white sans-serif font, serving as the final call to action or information point.
