0:00intro recipe card The scene opens with a close-up, slightly Dutch-angled shot of a Blue Apron recipe card. The card features a vibrant image of a prepared 'Harissa Beef Pitas' dish, showcasing a round pita base topped with ground meat, white cheese crumbles, and fresh mint leaves. Below the image, the card displays cooking instructions, a 'Chef's Note' describing the flavors of the dish, and promotional text about free shipping. The background is a warm, light brown granite kitchen countertop with a subtle bokeh effect. A black text overlay reads: 'Millennials swear by this meal prep hack in 2026'. The lighting is bright and even, highlighting the colors of the food and card. The camera holds still, allowing the viewer to take in the details of the recipe.
0:01overhead meal plates An overhead shot presents two white, patterned plates, each holding a 'Harissa Beef Pitas' meal, identical to the one pictured on the recipe card. The pitas are covered with a savory-looking ground meat mixture, a generous sprinkle of white, crumbly cheese (likely feta), and fresh green mint leaves. The plates are arranged symmetrically on a mottled brown granite kitchen countertop, suggesting a ready-to-eat meal. The lighting is bright and evenly diffused, enhancing the appetizing appearance of the food. The composition is clean and focuses solely on the two prepared dishes, emphasizing simplicity and a complete meal, with no extraneous elements in the background.
0:03talking head problem intro A medium shot frames a young adult woman speaking directly to the camera, positioned slightly off-center to the right. She has long, wavy brown hair, expressive green eyes, and is wearing a dusty pink, off-the-shoulder long-sleeved top. Her facial expression is one of slight frustration, with her eyebrows slightly furrowed and her mouth open as if mid-sentence. The background is a clean, modern kitchen with white cabinets, a light grey subway tile backsplash, and a dark grey refrigerator visible on the left. The lighting is bright and natural, coming from the front. A black text overlay at the bottom of the frame states: 'I hate meal prepping.'.
0:04cutting steak b roll A close-up shot focuses on a pair of hands wearing bright blue disposable gloves, using a silver knife to slice into several thick pieces of perfectly cooked steak resting on a light brown wooden cutting board. The steak is medium-rare, showing a vibrant pink center with a seared, crusty exterior. Tiny black specks of seasoning are visible on the cutting board and steak. In the blurred background, a white plate with roasted green vegetables (likely broccoli or broccolini) can be faintly seen, suggesting a prepared meal. The lighting is bright and direct, highlighting the textures of the meat. A fork with four tines rests near the bottom of the frame. A black text overlay reads: 'Spending half my Sunday chopping,'.
0:05cooking chicken b roll This scene is an eye-level shot focused on a black non-stick frying pan, where two raw chicken breasts are being cooked. The chicken breasts are lightly seasoned with black pepper and appear to be sizzling gently. A pair of black kitchen tongs is visible, holding one of the chicken breasts, suggesting movement or turning. The pan sits on a modern black glass stovetop, with two other empty burners and a handle of a pot just visible on the right. The background features light brown wooden cabinetry and a stainless steel appliance, suggesting a contemporary kitchen setting. The lighting is even and typical of an indoor kitchen. A black text overlay reads: 'cooking, and packing meals into containers'.
0:07talking head problem agitation The young adult woman from the previous talking head returns, filling the medium shot frame. Her expression is still one of mild exasperation, emphasizing the negative aspects of traditional meal prepping. Her long brown hair is styled naturally around her shoulders, and her pink top remains visible. The kitchen background is consistent, featuring white shaker-style cabinets, a light grey subway tile backsplash, and the dark grey refrigerator. The lighting is consistent with the indoor kitchen setting. She maintains direct eye contact with the camera, enhancing her relatability. A black text overlay at the bottom reads: 'only to spend the rest of the week eating the same bland leftovers.'.
0:10split screen solution reveal This scene employs a split-screen effect, showcasing two different prepared meals from Blue Apron. On the left side, a silver foil baking dish contains a cooked chicken breast covered in a vibrant orange, cheesy crust, accompanied by bright green broccoli florets. On the right side, a clear glass baking dish holds a pasta bake with rigatoni pasta, a reddish-brown sauce, and white cheese melted on top. Both dishes appear ready to serve, emphasizing the convenience and variety of the meal kits. The background is a clean, minimalist kitchen countertop. The lighting is bright and appealing. A black text overlay at the bottom reads: 'So I decided to try Blue Apron's Assemble & Bake'.
0:12talking head life changed The woman reappears in a medium shot, speaking directly to the camera. Her previous frustration has vanished, replaced by a radiant smile and sparkling green eyes, conveying genuine happiness and satisfaction. She is dressed in the same pink top, maintaining continuity. The kitchen background remains consistent with white cabinets and a grey backsplash. The lighting is bright and flattering, enhancing her positive expression. A black text overlay at the bottom of the frame reads: 'It changed my life.'. Her body language is open and enthusiastic, emphasizing the transformative power of the product she's discussing.
0:13broccoli prep b roll 1 A close-up shot from an overhead perspective shows two small, fresh green broccoli florets being dropped into a silver disposable aluminum baking pan. The pan rests on a mottled grey and white granite countertop, which provides a clean and neutral background. The lighting is bright and evenly distributed, highlighting the vibrant green color of the broccoli. The action of the broccoli falling indicates the ease of preparation. A clear plastic bag, from which the broccoli is likely being poured, is visible at the very top of the frame. A black text overlay reads: 'The ingredients come pre-chopped'.
0:14broccoli prep b roll 2 Building on the previous shot, this close-up, overhead view shows more green broccoli florets joining the initial ones in the silver disposable aluminum baking pan. The pan is now partially filled with a collection of these vibrant green vegetables, demonstrating the 'pre-chopped' and 'ready to go' aspect of the meal kit. The mottled grey and white granite countertop forms the background. The lighting remains bright and consistent. The action implies quick assembly. A black text overlay reads: 'and ready to go.'. This scene clearly illustrates the minimal effort required for meal preparation.
0:15chicken prep b roll An overhead, close-up shot captures a raw, seasoned chicken breast being placed into the silver disposable aluminum baking pan, already containing a generous amount of green broccoli florets. A hand, likely gloved, is gently setting the chicken into the pan, showcasing the 'one-pan' cooking method. The chicken breast is a pale pink, seasoned with black specks, and appears moist. The pan sits on the same mottled grey and white granite countertop. Bright, overhead lighting illuminates the scene, making the ingredients look fresh. A black text overlay reads: 'I just throw everything into one pan,'.
0:16oven placement b roll This eye-level shot captures a silver disposable aluminum baking pan, now fully loaded with chicken and broccoli, being carefully placed onto the wire rack inside a dark oven. The interior of the oven is clean, with the red glow of the heating elements visible at the bottom, indicating it's preheating or already hot. The oven door is open, revealing the dark, sleek interior. The action is quick and efficient, showing the final step before cooking. The background is blurred, focusing attention on the pan and oven. A black text overlay reads: 'pop it in the oven,'.
0:17oven door close b roll A close-up shot focuses on a hand reaching out to push shut the door of a modern stainless steel oven. The oven is sleek and dark, with a digital display that shows some cryptic symbols, suggesting it's actively in use. The hand enters the frame from the left, performing the simple action of closing the appliance. The reflection of kitchen elements can be faintly seen on the shiny surface of the oven door. The lighting is functional, highlighting the metallic finish of the appliance. A black text overlay states: 'and that's literally it.'. This emphasizes the final, effortless step of the cooking process.
0:18finished meal b roll An inviting close-up, overhead shot presents a fully cooked meal artfully arranged on a white plate. The plate holds two portions of golden-brown chicken, each topped with a vibrant orange, cheesy crust and drizzled generously with a creamy white sauce. Beside the chicken are several perfectly roasted green broccoli florets, and two pieces of toasted garlic bread, showing herbs and golden edges. The bright, direct lighting makes the food look appealing and ready to eat. The white plate provides a clean contrast to the colorful meal. A black text overlay reads: 'Dinner's done. Five minutes of prep,'.
0:19talking head no dishes The woman from previous talking head shots reappears, maintaining her happy and relieved expression. She directly addresses the camera, reinforcing the positive outcome of using the meal kit. Her brown hair frames her face, and her green eyes convey sincerity. She wears the same pink top. The background is the familiar white-cabinet kitchen with the grey backsplash. The lighting is bright and consistent. Her body language is relaxed and positive. A black text overlay at the bottom of the frame reads: 'Nobody wants dishes.'. This statement emphasizes another key benefit: reduced cleanup.
0:20screen recording menu This scene is a screen recording of the Blue Apron mobile app interface, showcasing a scrolling menu of various meal options. The screen displays meal categories at the top (e.g., 'Meal Kits', 'Assemble & Bake', 'Pre-Made'). Below, a list of diverse meal entries scrolls vertically, each featuring an appetizing image of the dish, its name (e.g., 'Red Pepper Pesto Chickpea Bowls', 'Tomatillo Chorizo & Rice Bake'), price per serving, and estimated cooking time. The app's design is clean with a white background and blue accents. A black text overlay dynamically appears and scrolls with the screen content, stating: 'They even feature a weekly rotating menu you get to choose from.' The camera simulates a slow, deliberate scroll, allowing the viewer to glimpse multiple options.
0:23talking head no boring food The young adult woman returns to the medium shot, maintaining a cheerful and satisfied demeanor. Her brown hair frames her face, and her green eyes are direct and engaging, conveying enthusiasm. She is still wearing the dusty pink top. The kitchen background with white cabinets and grey backsplash remains consistent. The lighting is bright and even. A black text overlay at the bottom of the frame states: 'So I'm not stuck eating the same boring thing all week.' This emphasizes the variety offered by the meal service, directly addressing a common pain point of meal prepping.
0:24overhead cooked meal b roll An overhead shot presents the silver disposable aluminum baking pan, now containing the beautifully cooked chicken and broccoli. The chicken pieces are golden-orange with melted cheese, and the broccoli florets are vibrant green and slightly caramelized from roasting. The pan is placed on a white and red striped cloth or tea towel, providing a homely backdrop. The lighting is bright and inviting, highlighting the textures and colors of the finished meal. The scene emphasizes the simplicity of a 'one-pan' meal that requires minimal cleanup, presenting a satisfying and appealing home-cooked dish.
0:25recipe card to pan b roll The scene begins with the Blue Apron recipe card being held up against a dark background, showing the 'Chef's Note' and meal details, similar to the intro. The camera then smoothly pans downwards, transitioning to an overhead shot of a different, more rustic-looking meal served in a large grey pan. This meal appears to be a breakfast or brunch hash, featuring chunks of sweet potato, green peppers, what looks like crumbled sausage, and two perfectly cooked sunny-side-up eggs. Small bowls of garnishes are visible around the pan, including a green powder (possibly herbs) and crispy fried onions. The entire setup is on a wooden dining table with a striped placemat. The lighting is bright and warm, accentuating the wholesome appearance of the meal. A black text overlay reads: 'without wasting hours in the kitchen.'.
0:27talking head call to action 1 The woman reappears in a medium shot, speaking directly to the camera with a confident and encouraging smile. Her brown hair and pink top are consistent with previous shots. The kitchen background with white cabinets and grey backsplash remains. The lighting is bright and inviting. Her expression is warm and persuasive, urging viewers to trust her recommendation. A black text overlay at the bottom of the frame reads: 'If you're tired of cooking, trust me.'. She maintains direct eye contact, making a personal appeal to the audience.
0:28offer highlight b roll A very close-up shot of the white plate with the cooked chicken, broccoli, and garlic bread, similar to an earlier scene, but with a more intense focus on the chicken portions. The chicken, with its cheesy orange crust and creamy white sauce drizzle, fills a significant portion of the frame. The green broccoli florets are visible in the foreground, slightly out of focus. The garlic bread is also visible, hinting at the complete meal. The lighting is bright and appealing, making the food look highly desirable. A prominent blue text overlay appears, stating: 'Right now, you can even get 50% off your first 3 orders + free shipping.'. This highlights the special offer clearly over the tempting visual of the food.
0:31talking head call to action 2 The woman returns for a final talking head shot, offering a direct call to action. Her expression is still positive and encouraging, with a friendly smile and direct eye contact. Her brown hair and pink top are consistent, as is the white cabinet kitchen background. The lighting is bright and inviting. A blue text overlay with a white border at the bottom of the frame reads: 'Try Blue Apron's Assemble & Bake today.' This provides a clear, actionable instruction for the viewer, concluding her testimonial.
The scene transitions to a static, branded end card for Blue Apron. The background is a soft, light periwinkle blue, which is consistent with the brand's aesthetic. The 'Blue Apron' logo is prominently displayed in dark blue at the top. Below it, large, clear text in dark blue reads: 'Enjoy 50% off your first three orders*'. Further down, a white box with a dark blue border contains the coupon code: 'USE CODE: ONEPAN50'. At the bottom, in smaller dark blue text, is the disclaimer: '*See terms at https://blog.blueapron.com/promo-1'. The overall design is clean, professional, and clearly communicates the promotional offer and brand identity.
