0:00mother and child with groceries The scene opens with a medium shot of a mother and her young child, positioned slightly off-center to the right. The mother, wearing a black and white striped top and a black face mask, holds a white plastic bag of groceries in her left hand, extending it towards the viewer or out of frame. Her right hand is open, as if receiving or offering something. Next to her, a young boy in a teal t-shirt holds an empty cardboard egg carton with both hands, looking directly at the camera with a slight smile. The background is blurred but appears to be an outdoor, possibly urban or market setting, with blue and yellow graphical overlays adding a dynamic, abstract shape element to the frame. Bright, natural lighting illuminates the subjects. The dominant colors are the subjects' clothing, the blue and yellow graphic, and the muted background. Large white text overlays in a stylized font read "Alimenta más que el HamBre" (Feed more than Hunger) with
0:02child with gift box This scene features a medium close-up of a young child, possibly a girl, with dark skin and dark hair braided into cornrows, wearing a dark hooded jacket with white polka dots. She holds a light brown, patterned gift box or package in both hands, looking directly at the camera with a wide, joyful smile that reveals her teeth. Her eyes are bright and happy. The background is brightly blurred, showing hints of blue and yellow, consistent with the graphical overlays from the previous scene, suggesting an outdoor setting. The lighting is soft and even, highlighting her radiant expression. Another yellow graphical overlay is behind her head and shoulders, with white text in a stylized font that reads "Alimenta las POSIBILIDADES" (Feed the Possibilities) prominently displayed over her chest. The overall color palette is warm and inviting, emphasizing happiness and hope. The camera remains static, focusing entirely on the child's positive demeanor.
0:03animated logo transition The scene transitions to a fully animated sequence on a vibrant blue background. Initially, the background appears as a static, solid blue field. Then, a square graphical element with a green top, yellow middle, and dark blue bottom slides in from the top and left, appearing to be a stylized representation of a product packaging or a building. A small white square with the blue Walmart 'spark' logo and the text 'FIGHT HUNGER SPARK CHANGE' in white and blue appears over the yellow section of the larger square. Subtle white starburst and particle animations emanate from this logo and gently float across the blue background, adding a sense of magic or hope. The lighting is digital and even, emphasizing the flat, graphic nature of the animation. The color palette is dominated by bright blue, yellow, and green. There is no text overlay in this specific segment, but the overall context suggests a call to action related to fighting hunger. The camera is static, focusing on the unfolding animation.
0:05animated products with text This animated scene continues on the same solid blue background. Multiple stylized product boxes and containers are now visible, arranged in a group towards the bottom-center of the screen. These boxes feature green, yellow, and blue color blocks, consistent with the previous animated element. Each product also prominently displays the small white square logo with the Walmart 'spark' and 'FIGHT HUNGER SPARK CHANGE'. Animated starbursts and small white particles continue to float and sparkle around the products, suggesting energy and positive movement. Below the products, white Spanish text appears, reading "Compra un artículo participante" (Buy a participating item). The font is clean and sans-serif. The overall mood is optimistic and instructional. The camera remains static, and the lighting is even and digital, typical of motion graphics. The color palette is bright blue, yellow, and green, reinforcing brand colors and a positive message.
0:07animated shopping cart with text The scene displays a clean, animated outline of a shopping cart, rendered in white lines against the deep blue background. Inside the shopping cart, the stylized product boxes from the previous scene (green, yellow, blue blocks, each with the 'FIGHT HUNGER' logo) are neatly placed. Small animated white starbursts and particles continue to move around the screen, maintaining the lively, positive atmosphere. Below the shopping cart, white Spanish text is displayed, reading "o dona en Walmart, en la tienda" (or donate at Walmart, in the store). The text is clear and readable, guiding the viewer. The camera remains static, and the scene is entirely composed of motion graphics with flat, digital lighting. The dominant color is the rich blue of the background, accented by the white lines of the cart and text, and the colorful product boxes. This scene emphasizes the in-store donation option, making the call to action explicit and easy to understand.
0:09animated phone with donation text This animated scene presents a white outline of a smartphone, centered on the deep blue background. Inside the smartphone screen, a smaller, simplified version of the shopping cart from the previous scene is visible, along with the colorful product blocks. Below the shopping cart within the phone screen, a prominent blue button with the white text "DONAR" (Donate) is displayed. Animated starbursts and small white particles continue to drift across the blue background, surrounding the phone. Below the phone, white Spanish text reads "o en línea," (or online,). The digital lighting is consistent, providing a clean and bright appearance. The color palette is primarily blue, white, green, and yellow, maintaining brand consistency. This scene visually explains the online donation method, reinforcing the various ways to participate. The camera is static, focusing on the clear and instructional graphic.
0:10animated text call to action The scene is a static shot of the solid deep blue background, now filled with an increased density of small, white and yellowish animated particles that softly float and sparkle, creating a gentle rain or snow-like effect. Centered on the screen, white Spanish text appears, reading "para ayudar a conseguir comida en nuestra comunidad." (to help get food in our community.). The font is simple, sans-serif, and highly readable. The lighting is uniform and digital, highlighting the text and the animated particles. The color palette is dominated by the deep blue, with the white and yellow particles adding subtle contrast and a touch of light. This scene serves as a direct and emotional call to action, explaining the purpose of the previous instructions. The camera remains static, allowing the viewer to focus on the message and the subtle animation.
0:12brand logos and final cta The final scene features the deep blue background. Initially, various partner brand logos (Häagen-Dazs, General Mills, and the Fight Hunger logo) appear briefly in a horizontal line, then quickly fade out to be replaced by the dominant white 'Walmart' logo with its signature yellow 'spark' icon. To the right of the Walmart logo, the 'FIGHT HUNGER SPARK CHANGE' badge is displayed. Below these logos, prominent white Spanish text appears, stating: "Desliza para ayudar a conseguir comida." (Swipe to help get food.). At the very bottom of the screen, a small, white legal disclaimer text is visible, indicating partnership details and dates. The background continues to have subtle, sparkling white particles, giving a soft, ethereal quality. The lighting is flat and digital. The color palette is dominated by blue, white, and yellow, reinforcing the Walmart brand identity. This scene functions as a clear end card, summarizing the call to action and providing brand recognition.
