0:00offer text reveal The scene opens with a vibrant, solid red background filling the entire vertical frame. Initially, the text 'New and exist' appears in white, sans-serif font, centrally aligned towards the top-middle of the screen. This quickly animates to 'New and existing customers'. Below it, the word 'iPhon' appears in the same white font, which then completes to 'iPhone 17 Pro'. Subsequently, a much larger, bold 'on us' animates in below 'iPhone 17 Pro' in a bright yellow, sans-serif font. Then, 'No trade-in required' appears in white, followed by 'With new line on select Unlimited plans.' slightly smaller and also in white. At the very bottom of the screen, a block of small, white disclaimer text, starting with '$1,099.99 (256 GB only) purchase w/ new smartphone line for new customers or existing customers adding a new line w/port-in on Unlimited Ultimate or postpaid Unlimited Plus plans.', is visible, indicating terms and conditions. The overall mood is dynamic and promotional, emphasizing a direct offer.
0:03iphone 17 pro close up This scene features a close-up, slightly low-angle shot of the back of a luxurious copper-gold colored smartphone, specifically an 'iPhone 17 Pro'. The device is centrally positioned against a stark, deep black background, highlighting its premium finish. The phone is angled slightly, revealing the top-right corner with its prominent triple camera array, featuring three large, dark lenses arranged in a triangular configuration, along with a small flash module. The iconic Apple logo is subtly debossed into the phone's back, reflecting ambient light. Above the phone, the text 'iPhone 17' appears in a clean white font, with the word 'PRO' immediately below it, rendered in large, metallic gold 3D letters that have a reflective quality. The phone itself slowly rotates along its vertical axis, showcasing its metallic edges and the smooth curvature of its back panel, creating a sense of sophisticated elegance.
0:05multiple iphones display The camera pulls back slightly to reveal three 'iPhone 17 Pro' models, each in a different color, arranged diagonally from left to right against a deep black background. From left to right, the phones are presented in white, a vibrant orange, and a deep, muted dark blue. All three phones are seen from their back, showcasing their respective triple camera arrays and the Apple logo. They are positioned at a slight angle, with their screens facing away from the viewer, giving prominence to their color options and camera designs. The lighting is even, casting subtle reflections off the phones' surfaces, emphasizing their sleek, metallic finishes. The composition suggests variety and choice within the product line. Each phone appears to be slowly rotating or tilting subtly, adding a dynamic, yet controlled, movement to the display.
0:06call to action with cart The scene reverts to a vibrant, solid red background. Centered in the upper half of the screen is a bright yellow shopping cart emoji, depicted in a 3D style. Orange and yellow flames are animatedly bursting from the rear wheel of the shopping cart, creating a sense of urgency and excitement. Below the shopping cart, the text 'Shop now' appears in a bold, bright yellow, sans-serif font. Directly underneath, in a smaller, white sans-serif font, is the phrase 'before you miss out'. The combination of the flaming shopping cart and the urgent text creates a strong call to action, aiming to incite immediate engagement from the viewer. The lighting is bright and even, ensuring all elements pop against the saturated red backdrop, reinforcing the commercial message.
