0:00intro talking head with food A medium shot frames a fair-skinned woman, likely in her late 20s to early 30s, speaking directly to the camera with a bright, welcoming smile. She has long, wavy blonde hair with subtle highlights, styled neatly away from her face. She is wearing a cozy, white knit sweater with a light blue denim collar visible underneath. Around her neck, she wears a delicate gold chain necklace, and a silver ring is visible on her left hand. Her makeup is natural, enhancing her features with a soft blush and lip color. She holds a pair of light-colored wooden chopsticks delicately in her right hand, gesturing slightly as she speaks. In the foreground, a blue and white patterned plate filled with a healthy-looking meal is clearly visible. The meal consists of white rice, chopped green vegetables (possibly bok choy), pink cooked shrimp, and a generous topping of white, shredded coconut. The background features a clean, well-lit kitchen or dining area with white upper cabinets and dark wooden countertops. Two modern white pendant lights with brass accents hang from the ceiling, providing warm, even lighting. On-screen text appears and disappears, conveying parts of her message, such as "Here's how I make", "nourishing meals", "on 3 hours of sleep", and "Now I have the same desire". The overall mood is friendly and approachable.
0:05unpacking meal kit box A medium wide shot captures a woman, same as the previous scene, from the waist up as she stands at a kitchen counter. She is dressed in a cozy, white knit sweater and casual blue jeans. Her long blonde hair is partially pulled back with a brown claw clip, allowing some strands to frame her face. She is actively engaged in opening a large, brown cardboard box, clearly labeled with the 'Blue Apron' logo in blue text, which rests on the dark wooden countertop. She lifts out a rectangular aluminum foil container with a silver lid, suggesting a pre-portioned meal component. She then pulls out a clear plastic bag containing several small, colorful bottled beverages. The kitchen background is clean and bright, featuring white upper cabinets and modern stainless steel appliances, including a refrigerator and what appears to be a coffee maker. Two modern white pendant lights with brass accents illuminate the scene from above, providing bright and even lighting. On-screen text appears, stating "as anyone else" and "to start the New Year off".
0:08drinking juice from box The camera maintains a medium shot of the woman from the previous scene, still standing at the kitchen counter. She is dressed in her white sweater and blue jeans. She pulls more items from the 'Blue Apron' box, specifically focusing on a plastic bottle of yellow juice. She then takes a moment to drink from the yellow bottled beverage, her eyes briefly closing in satisfaction after the sip, before she looks up and speaks directly to the camera with a more engaged and expressive face. The kitchen background with white cabinets and dark wooden countertops remains consistent, illuminated by the overhead white pendant lights with brass accents. The lighting is bright and even, highlighting her actions. On-screen text accompanies her spoken words, conveying phrases such as "with bright and healthy meals", "but I'm also starting", "the New Year off in the", and "newborn trenches", creating a narrative context for her actions and current situation.
0:11reading recipe card A medium close-up shot focuses intently on the woman's hands and the folded recipe card she is holding. Her upper torso, clad in the white sweater, is visible, along with parts of the dark wooden kitchen counter and the 'Blue Apron' box in the blurred background. The recipe card is clearly for 'Sweet Chili Coconut Shrimp', featuring a high-quality, appetizing image of the prepared dish and legible instructions. Her expression is one of thoughtful consideration and slight concentration as she reads the recipe details, conveying a readiness to cook. The lighting is bright and even, highlighting the details of the card and her focused posture. On-screen text is present, displaying "very little sleep", adding to the video's narrative of needing easy meal solutions.
0:12unpacking ingredients A medium shot from a slightly elevated angle shows the woman's torso and hands as she methodically unpacks ingredients from a large, clear plastic bag. The bag contains various smaller, individually packaged items, including some vibrant green leafy vegetables (likely bok choy) and other sealed components for the meal kit. Her hands carefully remove each item, placing them neatly on the dark wooden countertop next to the open 'Blue Apron' box, which is partially visible. The kitchen environment remains consistent, with white cabinets and overhead lighting visible in the background. The focus is on the organized and systematic unboxing of the meal kit components, emphasizing convenience. The lighting is bright and even, illuminating the fresh ingredients. On-screen text appears, stating "very little energy", reinforcing the need for easy meals.
0:14adding base ingredients A medium shot, slightly overhead, focuses on the woman's hands as she prepares the meal. She holds a small, clear plastic pouch and carefully pours its contents, which appear to be white, granular ingredients (likely pre-cooked jasmine rice or a similar base), into a rectangular silver baking tray. The tray sits steadily on a dark wooden countertop. Her concentration is evident as she carefully empties the pouch, ensuring all contents are transferred. The kitchen background with white cabinets and brass light fixtures is blurred but still identifiable, providing context. The lighting is bright and direct, suitable for food preparation, highlighting the details of the ingredients. On-screen text continues to convey her narrative, stating "and honestly", "zero desire to go to the grocery store", "and pull together a", and "grocery list full of", suggesting the ease of preparation with meal kits.
0:17adding vegetables A medium shot continues to show the woman's hands, now preparing fresh green vegetables. She holds a crisp piece of bok choy, expertly tears it into smaller, bite-sized pieces, and then adds them to the silver baking tray, which already contains the white granular base ingredients. Her movements are deliberate, efficient, and gentle, emphasizing the freshness of the produce. The dark wooden countertop and the edge of the kitchen cabinets are visible in the blurred background, maintaining the kitchen setting. The scene effectively highlights the fresh, pre-portioned nature of the meal kit ingredients, ready for assembly. The lighting remains bright and even, accentuating the vibrant green of the bok choy. On-screen text appears, stating "While I'm so grateful", continuing the narrative thread.
A medium shot shows the woman's hands efficiently pouring raw, plump, pinkish-white shrimp from a clear plastic bag into a large, distinctive green and white patterned ceramic mixing bowl. The bowl is placed centrally on the dark wooden countertop. The shrimp appear fresh and uniformly sized, ready for seasoning. Her movements are quick and confident as she empties the bag into the bowl. The kitchen background is visible, maintaining continuity with previous shots, with blurred white cabinets and overhead lighting. The lighting remains bright, highlighting the food preparation process and the vibrant color of the raw shrimp. On-screen text supports the spoken narration, stating "we've gotten", "and the meals", and "that I prepared for postpartum", leading into the next action.
0:22mixing shrimp with sauce An extreme close-up, overhead shot focuses entirely on the contents of the green and white patterned ceramic bowl. Raw, plump, pinkish-white shrimp are now coated with a vibrant reddish-orange sauce, which has a slightly thick and glossy consistency. A silver metal spoon, held by an unseen hand, is actively mixing the shrimp and sauce, ensuring an even and thorough coating on each piece. The background is a blurred dark wooden surface, emphasizing the food. The details of the shrimp and the rich, appetizing color of the sauce are prominent, making the food the central subject. The lighting is direct and bright, making the colors pop and the textures clear. On-screen text is present, displaying "to feel myself again" and "get back in the kitchen", suggesting a desire for fresh, home-cooked meals.
0:24seasoned shrimp bowl rotating A close-up shot of the green and white patterned ceramic bowl, now containing the thoroughly mixed, seasoned raw shrimp with the vibrant reddish-orange sauce. The bowl is slowly and smoothly rotated, offering a complete and dynamic view of the ingredients from different angles. The background is a dark wooden surface, slightly blurred to keep the focus on the bowl. The gentle movement highlights the uniform coating of the shrimp by the sauce. The lighting is consistent with previous food preparation shots, maintaining a bright and appetizing presentation. On-screen text appears briefly, stating "eat bright, fresh,", emphasizing the quality of the ingredients.
0:25adding shrimp to baking tray An overhead close-up shot directly above the rectangular silver baking tray. The tray contains a neatly arranged base of fluffy white rice and chopped fresh green bok choy. A metal spoon, held by an unseen hand, carefully adds several pieces of the seasoned, raw shrimp (from the previous scenes, coated in reddish-orange sauce) onto the bed of rice and vegetables. The vibrant pinkish-red of the shrimp contrasts beautifully with the white rice and green bok choy. The tray is centered in the frame, emphasizing the layering of ingredients and the organized assembly process. The lighting is bright and even, showcasing the freshness and color of all the ingredients. On-screen text is displayed, stating "nourishing foods" and "and put the", "frozen casseroles to rest", highlighting the desire for freshly prepared meals.
0:28sprinkling coconut An overhead close-up shot of the rectangular silver baking tray, now filled with the layered ingredients: white rice, green bok choy, and seasoned pinkish-red shrimp. A hand, likely the woman's, enters the frame from the top and sprinkles a generous amount of white, finely shredded coconut evenly over all the ingredients. The coconut flakes are delicate and uniform, gradually covering the vibrant colors underneath. The tray is the central focus of the frame, positioned on a dark wooden surface. The lighting is bright, accentuating the texture and pure white color of the coconut as it falls. On-screen text highlights the brand, stating "All of this has been" and "made easy with Blue Apron", emphasizing the convenience.
0:30cooked meal in tray A close-up, overhead shot reveals the fully cooked meal presented beautifully in the rectangular silver baking tray. The shredded coconut on top is now toasted to a golden-brown perfection, adding a rich, caramelized aroma and textural contrast. The shrimp beneath are plump and cooked through, showcasing a delightful pinkish-orange hue, and the green bok choy appears tender. The tray rests on a dark wooden surface, providing a natural backdrop. The meal looks exceptionally appetizing and ready to serve, indicating a successful preparation. The tray is slightly nudged or moved subtly within the frame, showing it from a subtly different angle and adding a dynamic element. The lighting is warm and inviting, highlighting the cooked state of the food and its appealing colors. On-screen text scrolls with information: "Step by Step", "Easy Meals", and "pre portioned ingredients", emphasizing the convenience of the meal kit.
0:33plated cooked meal with chopsticks A medium close-up shot showcases the beautifully plated cooked meal on a round blue and white patterned ceramic dish. The dish features the same golden-brown toasted coconut shrimp and tender green bok choy over white rice, now arranged neatly for elegant presentation. A pair of natural wooden chopsticks rests elegantly on the rim of the plate, indicating readiness for dining. The plate is gently rotated counter-clockwise, offering a dynamic view of the appetizing dish from various angles and highlighting its visual appeal. The background is a dark wooden table, subtly blurred to keep the primary focus on the exquisitely prepared meal. The lighting is soft and natural, enhancing the food's appeal and making it look fresh and delicious. On-screen text continues the narrative, stating "and meal kits" and "You don't have to sacrifice on healthy meals", reinforcing the product's benefits.
0:35overhead meal and recipe An overhead wide shot captures a thoughtfully arranged composition on a dark wooden table. In the foreground, the blue and white patterned ceramic plate holds the complete cooked meal (coconut shrimp with rice and bok choy). To the right of the plate, a folded recipe card for 'Sweet Chili Coconut Shrimp' is visible, open to show high-quality images of the dish and clear cooking instructions. A 'Blue Apron' branded brochure or pamphlet is also laid out on the table, showcasing more appetizing food photography and branding elements. A pair of natural wooden chopsticks rests on the plate. The overall setup emphasizes the convenience, ease of use, and visual appeal of the meal kit solution. The lighting is bright and even, highlighting all elements equally and creating a clean, professional aesthetic. On-screen text provides more context, stating "during busy seasons of life", reiterating the problem the product solves.
0:37smiling with ingredients A medium shot, similar to earlier speaking segments, frames the woman from the chest up. She holds a clear plastic bag filled with fresh green ingredients, presumably part of another meal kit. She looks directly at the camera with a confident and satisfied smile, emphasizing the benefits and ease of the product. Her long blonde hair is partially pulled back with a claw clip. The kitchen background with white cabinets and overhead brass-accented lights is visible behind her, providing a consistent domestic setting. The lighting is bright and consistent, creating a pleasant and trustworthy atmosphere. On-screen text accompanies her message, stating "and you don't have to sacrifice on quality ingredients", reinforcing a key selling point.
0:38outro eating and call to action A medium close-up shot of the woman, similar to the opening scene, speaking directly to the camera with a warm smile. She holds a pair of natural wooden chopsticks and brings them to her mouth, taking a bite of the prepared coconut shrimp meal from the blue and white plate in front of her. Her eyes close briefly in an expression of pure enjoyment and satisfaction with the food, conveying its deliciousness. She then smiles again at the camera, continuing her message. The kitchen/dining background is consistent with the initial scene, providing a familiar and comforting setting. The lighting is warm and inviting, enhancing the overall positive mood. On-screen text encourages viewers to "You can use my code", acting as a clear call to action, reinforced by her evident enjoyment of the meal. This scene effectively combines personal endorsement with a direct sales prompt.
