0:00intro problem setup A medium shot of a fair-skinned woman with short blonde hair, wearing a brown off-the-shoulder sweater and white wide-leg pants, standing in what appears to be a modern bedding store or showroom. She holds a small black microphone close to her mouth with her right hand and gestures with her left. Behind her are well-lit shelves displaying neatly folded white, pale yellow, and grey bedding sets, as well as pillows. The store has a clean, minimalist aesthetic with white walls and soft overhead lighting. A large white logo "BOLL & BRANCH EST. DIFFERENT" is visible in the upper center of the frame. The text overlay "If you're a hot sleeper like me" is present at the bottom of the screen. Her expression is friendly and engaging, setting a welcoming and informative tone for the video.
0:09product feature percale A medium shot of the same woman, standing in the bedding store. She is positioned slightly to the right of the frame, facing the camera and talking into the small black microphone she holds. Behind her, to her left, are rows of fabric samples hanging from a rail, predominantly in shades of white and light grey. Each sample has a white tag attached, with one clearly visible reading "PERCALE FABRIC". The "BOLL & BRANCH EST. DIFFERENT" logo is still prominently displayed in the upper center. The lighting is bright and even, casting soft shadows. She gestures with her left hand towards the fabric samples, presenting them to the viewer with an informative and engaging demeanor. Text overlay "Your first and most important essential is Percale sheets." is at the bottom.
0:13close up percale fabric A close-up shot focusing on hands gently touching and displaying a draped piece of light grey "PERCALE FABRIC". The fabric has subtle folds and a smooth, soft texture, suggesting quality and comfort. A white product tag is clearly visible, hanging from the fabric, with the text "Ultra-Refined PERCALE FABRIC" and a detailed description below about its smooth and structured nature, long-staple organic cotton, and cooling weave. The "BOLL & BRANCH EST. DIFFERENT" logo is visible in the upper right background, slightly out of focus. The lighting is soft and natural, highlighting the fabric's texture and sheen. The hands carefully adjust the fabric to show its quality, emphasizing its appeal. Text overlay "They give your bed a cool and crisp foundation, and were specifically designed for hot sleepers." is at the bottom.
0:18product feature duvet A medium shot of the woman from previous scenes, standing in the bedding store. She is holding a fluffy, white, lightweight duvet insert, draped over her left arm, and gesturing with it, emphasizing its airiness. Behind her are vertical displays of white, fluffy duvet inserts hanging neatly, along with white pillows on a shelf above, creating a backdrop of soft textures. The "BOLL & BRANCH EST. DIFFERENT" logo remains at the top. The lighting is bright and clean, illuminating the products clearly. She looks directly at the camera, talking into the small black microphone, maintaining an engaged and enthusiastic expression. The text overlay "Next, you need a lightweight Duvet insert. It's fluffy and cloud-like, but won't make your bed feel heavy or hot." is at the bottom.
0:26product feature duvet cover A medium shot of the same woman, standing in the bedding store. She is holding a neatly folded, light grey Percale duvet cover, tied with a white ribbon, against her chest with both hands, presenting it as a complete package. Behind her are multiple shelves filled with neatly folded bedding sets in various neutral colors (white, grey, light blue, brown), stacked in an organized manner, showcasing the brand's aesthetic. The "BOLL & BRANCH EST. DIFFERENT" logo is still visible in the upper center. She is looking directly at the camera, speaking into the small black microphone she holds in her right hand, maintaining an informative tone. The text overlay "And I recommend a percale duvet cover too, since the fabric is designed for higher air flow and won't trap heat." is present at the bottom.
0:32product feature waffle blanket intro A medium shot of the woman, now sitting on the side of a bed in the bedding store, transitioning to a more relaxed setting. The bed has a light-colored headboard and is covered with a white textured bedspread, implying comfort. Behind her, to her right, are the same shelves of bedding sets seen previously. To her left, part of another bed setup is visible with light yellow bedding, adding to the store's ambiance. The "BOLL & BRANCH EST. DIFFERENT" logo is in the upper center. She speaks into the microphone, looking at the camera with a welcoming expression. The text overlay "Now you can't have a cozy bed without texture." is at the bottom, introducing the next product benefit.
0:34close up waffle blanket An overhead close-up shot of a white waffle-weave bed blanket, meticulously spread across a bed, showcasing its intricate textured pattern. A fair-skinned hand with dark red manicured nails and a visible diamond ring is seen gently caressing the surface of the blanket, emphasizing its softness and tactile appeal. The "BOLL & BRANCH EST. DIFFERENT" logo is positioned in the upper center of the frame, maintaining brand presence. The lighting is bright and even, perfectly highlighting the blanket's texture and the details of the hand. The text overlay "and the Waffle Bed Blanket gives you that super plush dimension while maintaining the light and airy feel hot sleepers need." is at the bottom.
0:39outro call to action A wide shot of the woman from previous scenes, standing confidently in the bedding store. She is positioned centrally, facing the camera and talking into the small black microphone, delivering a final message. Behind her is a fully made bed with light yellow bedding, styled meticulously, and a modern, sputnik-style chandelier hanging above, adding an elegant touch. To her right are the same shelves of bedding sets, neatly arranged. The "BOLL & BRANCH EST. DIFFERENT" logo is still in the upper center. The lighting is bright and inviting, creating a pleasant atmosphere. She smiles broadly and gestures openly with both hands, inviting engagement and concluding her presentation with a friendly and positive tone. The text overlay "With all of these, you can stay cool and cozy this season. Enjoy everyone." is at the bottom.
