0:00pharmacist explaining intro The scene opens with a medium shot of a male pharmacist standing in the doorway of 'Cache Valley Pharmacy', indicated by a green neon sign visible behind him. The pharmacy interior with shelves of medication bottles is blurred in the background. The pharmacist is looking directly at the camera, gesturing with his hands as he speaks. He wears a white lab coat over a black t-shirt. A black smart watch is on his left wrist. On the counter to his right, a dark bottle of 'Mary Ruth's Liquid Morning Multivitamin' is visible. Bright, natural lighting illuminates the scene. Overlays include 'The Story of Multivitamins' in a pink serif font at the top, and a white rectangular bubble with a red outline containing the question 'DO YOU NEED A VITAMIN?' with a thinking face emoji next to it. Subtitles at the bottom read 'Do you need a vitamin?'. The pharmacist raises his right hand dynamically as if asking a question or making a point. The overall color palette is professional with the white lab coat, green neon, and hints of product branding.
0:02split screen offer reveal This scene employs a split-screen format. The upper half features the same male pharmacist from the previous scene, now closer up, actively speaking and gesturing in the pharmacy setting. He is positioned to the right of the frame in the top half, with shelves of medication bottles visible behind him. His expression is animated, and he points to his temple with his right index finger, indicating thought or intelligence. The lower half of the screen shows a close-up of a person's hands holding up two different products for comparison: a bag of 'Spicy Noodles' nutrition facts and then two bottles of 'Mary Ruth's Liquid Morning Multivitamin'. The hands are light-skinned and manicured, holding the items for clear viewing. A prominent text overlay 'BUY 2, GET 1 FREE LIMITED TIME OFFER' in red and black appears across the bottom of the split screen. The overall lighting in the pharmacy section is bright and even, while the bottom section has softer, more focused lighting on the products.
0:06liquid pouring close up A close-up shot focuses on an amber-orange liquid being poured from a dark bottle into an unseen container below. The liquid streams down steadily, creating a vibrant, uniform color. The bottle's opening is visible at the top, slightly out of focus, with reflections hinting at its glossy surface. The background is a solid, warm orange color, creating a striking contrast and highlighting the liquid. The lighting is soft and even, emphasizing the texture and flow of the liquid. The overall mood is clean and direct, focusing entirely on the product being dispensed. The shot is tightly framed to maximize the visual impact of the pouring action.
0:06split screen myth debunking This scene continues with a split-screen format. The upper half features the male pharmacist, who is speaking animatedly in the pharmacy aisle. He wears his white lab coat over a black shirt. An old-fashioned digital clock icon, displaying '00' in a retro blue-green font, is subtly placed to his left. He uses hand gestures to emphasize his points. The lower half initially shows a person's light-skinned hand giving a thumbs-up gesture against a light grey countertop. This quickly transitions to a close-up of several small, golden-yellow vitamin capsules, which are being dropped onto the same light grey countertop. Text overlays on the screen state 'You don't really need a multivitamin.' in white with a red background, and then 'Cause 19 studies that showed'. The lighting in the pharmacy is bright and clinical, while the bottom section has clean, even lighting highlighting the hands and capsules. The pharmacist maintains a direct and serious expression, suggesting he is debunking a common misconception.
0:09split screen product fridge The scene continues with a split-screen. The upper half maintains a medium shot of the male pharmacist in the pharmacy aisle, speaking and gesturing, with the digital '00' clock icon still visible. He looks directly at the camera, conveying information. The lower half shows a person's light-skinned hand holding a bottle of 'Mary Ruth's Liquid Morning Multivitamin' in front of an open refrigerator door, revealing jars of pickles and other food items inside. The multivitamin bottle is prominent, showcasing its label, specifically the 'Raspberry' flavor. A text overlay across the screen reads 'only one out of ten'. The lighting remains bright in the pharmacy segment, and the refrigerator interior is well-lit, providing clarity to the background items. The pharmacist's expression is serious and informative, contrasting with the more casual, home setting of the lower frame.
0:11split screen liquid prep The scene maintains its split-screen composition. The upper half features the male pharmacist speaking from the pharmacy, with the digital '00' timer still present. He gestures with his hand as he explains. The lower half of the screen displays a more domestic setting, showing a hand holding a bottle of 'Mary Ruth's Liquid Morning Multivitamin' and pouring the vibrant orange liquid into a clear drinking glass. A large, clear bottle of water with a black cap stands next to the glass, suggesting mixing. A leafy green plant is visible in the background, adding a touch of natural color. Overlays read 'adults in the United States' followed by 'CLEAN INGREDIENTS' in red text with a white outline. The pharmacist's expression is intent and educational, while the bottom frame demonstrates practical product usage. The lighting is bright and clean in both sections.
0:14split screen product details kid focus The split-screen continues. The upper half shows the male pharmacist in the pharmacy aisle, speaking with the digital '00' timer. His expression is serious and he uses hand gestures. The lower half features a close-up of the 'Mary Ruth's Liquid Morning Multivitamin' bottle, emphasizing its label details which include 'Vegan', 'Dairy Free', 'Gluten Free', 'Sugar Free', and 'Family Friendly' certifications. Text overlays read 'eat fruits or vegetables at the recommended amount.' then 'TASTES GREAT!' and finally 'Kids, they're worse...'. The lighting in both sections is clear and bright, allowing for easy reading of the product label. The pharmacist's intensity is maintained, reinforcing the seriousness of the nutritional issue for children.
0:17split screen woman drinking The split-screen format persists. The upper section features the male pharmacist speaking from the pharmacy, with the digital '00' timer. He raises his right hand with his fingers pinched together as if making a precise point. The lower section shows a female with brown braided hair, wearing a brown top and gold bracelets, holding a small shot glass filled with an orange liquid. She looks directly at the camera with a slight smile and brings the glass to her lips, preparing to drink. A text overlay reads 'In 2021,' followed by 'half of the kids'. The lighting is consistent, bright, and even across both frames. The pharmacist's persuasive body language complements the engaging action in the lower frame, suggesting the product is easy and pleasant to consume.
0:19split screen surprised reaction The split-screen format continues. The upper half features the male pharmacist speaking, with the digital '00' timer present. He gestures with an open palm. The lower half of the screen shows a close-up of a female's face. She has fair skin, long dark hair, and large, wide-open eyes, expressing a clear look of surprise or shock as she holds a glass containing an orange liquid. The text overlay reads 'under the age of five that were in the survey'. The lighting is bright and even, highlighting her expressive facial features. The pharmacist's continued explanation provides context for her reaction, building a sense of dramatic revelation about the survey findings.
0:21split screen skeptical reaction The split-screen layout persists. The upper frame shows the male pharmacist speaking, with the digital '00' timer visible. He points his finger to the side, emphasizing a point. The lower frame features a female with light-medium skin and braided hair, making a slightly skeptical or questioning face. She holds a product bottle in one hand and a spoon in the other, both positioned in front of her. The text overlay reads 'hadn't eaten a single fruit or vegetable'. Both frames are well-lit, with clear focus on the subjects. The pharmacist's decisive gesture suggests he's driving home a key fact, prompting the viewer's consideration, mirrored by the woman's thoughtful expression.
0:22split screen product endorsement The split-screen continues with the male pharmacist in the upper frame, speaking directly to the camera with the digital '00' timer. He looks slightly to the side as he speaks. The lower frame shows a female with fair skin and long dark hair, wearing a grey hooded sweatshirt, smiling warmly at the camera. She holds a large bottle of 'Mary Ruth's Liquid Morning Multivitamin' (Raspberry flavor) in her right hand, showcasing the product. The background behind her is a vibrant, solid pink color. A text overlay reads 'in the last week.' followed by '30,000+ 5 STAR REVIEWS' in red with a white outline. The lighting is bright and even in both sections. The woman's positive expression and the review count reinforce the product's appeal and effectiveness.
0:25split screen raspberries product The split-screen view continues. The upper half shows the male pharmacist in the pharmacy, speaking directly to the camera with the digital '00' timer visible. He gestures with his hand. The lower half features a shallow white bowl filled with fresh, vibrant red raspberries, creating a stark and appealing visual. A text overlay shows 'Your big food companies,' followed by '30,000+ 5 STAR REVIEWS'. The lighting is bright and clean, enhancing the rich color of the berries. The contrast between the pharmacist's clinical setting and the natural, fresh produce emphasizes the idea of wholesome ingredients or the natural source of vitamins.
0:26split screen hair flow product The scene maintains its split-screen composition. The upper half features the male pharmacist speaking from the pharmacy, with the digital '00' timer. He raises his right hand to make a point. The lower half shows a female with fair skin and long, flowing dark hair, wearing a grey hooded sweatshirt, smiling brightly and looking directly at the camera. She holds a bottle of 'Mary Ruth's Liquid Morning Multivitamin' (Raspberry flavor) in her right hand, bringing it slightly forward. Her hair is animated, swirling around her head, suggesting movement and vitality. A text overlay reads 'they're saying that'. The background behind her is a solid, vibrant pink. The lighting is bright and energetic, enhancing the woman's lively appearance and the product's association with beauty and energy.
0:29split screen woman mixing The split-screen layout remains. The upper frame shows the male pharmacist in the pharmacy, speaking and gesturing with an open palm. The digital '00' timer is still visible. The lower frame features a female with fair skin and long red hair, wearing a light grey sweater with a ribbed pattern. She is actively stirring an orange liquid in a clear drinking glass with a spoon. A bowl with fruit (strawberries and bananas) and a water bottle are visible on the counter beside her. A text overlay reads 'where you don't need it anymore.'. The lighting is bright and natural in both frames. The pharmacist's expression is serious and informative, while the woman's action demonstrates the practical use and versatility of the liquid multivitamin in a daily routine.
0:31split screen woman mirror reflection The split-screen format is still present. The upper half features the male pharmacist speaking directly to the camera from the pharmacy, with the digital '00' timer. He raises both hands, palms open, in a questioning or explanatory gesture. The lower half of the screen shows a female with long red hair, seen from an over-the-shoulder perspective, looking into a mirror. Her reflection shows her touching her face, suggesting a focus on beauty or skincare. A text overlay states 'The way they're telling you that your diet doesn't really matter.' followed by 'If we're not getting'. The lighting is bright and even, highlighting both subjects and the reflection. The pharmacist's active communication is paired with the woman's reflective action, connecting the message of diet and multivitamins to personal well-being and appearance.
0:33pharmacist final pitch The scene features a medium shot of the male pharmacist in the pharmacy aisle, speaking directly to the camera. The digital '00' timer, counting down from '29' to '18', is prominently displayed near the center of the frame. He is holding two different 'Mary Ruth's Liquid Morning Multivitamin' bottles, one in each hand, and gestures with them as he talks. He wears his white lab coat over a black t-shirt. The shelves of medication bottles in the background are brightly lit and organized. Text overlays provide crucial information: 'If we're not getting our minerals and our vitamins, really? From the source that was saying you don't need a multivitamin, why did you believe them? Of course you need a multivitamin, unless you're that one out of ten'. Below this, 'BUY 2, GET 1 FREE Liquid Morning Multi & Liquid Morning + Hair Growth' is displayed in bold text, accompanied by arm flex and happy face emojis. The pharmacist's expression is assertive and confident, passionately advocating for the product. His constant movement of the bottles and his gestures convey energy and conviction. The overall lighting is bright and consistent, giving a professional yet persuasive feel.
0:46outro logo and search bar The scene fades to a clean, minimalist white background. In the center, the 'Mary Ruth's' brand logo is prominently displayed within a circular illustration. The illustration features a smiling woman with blonde hair and a red bow, set against a backdrop of rolling green hills, a small house, and a blue sky with clouds. Below the logo, a light blue search bar appears, containing the text 'MaryRuthOrgan' and a magnifying glass icon on the right end. The text in the search bar is black. The lighting is bright and even, highlighting the clean design of the logo and text. This is a clear brand-focused end card, providing brand identification and a call to action to search for the brand.
