0:00search icon intro
A medium shot of a simple, clean, light grey gradient background, with the top half slightly darker than the bottom half. A soft spotlight effect illuminates the center of the frame, creating a subtle glow. A minimalist, circular search icon with a vibrant red outline and a clean white magnifying glass symbol in its center appears from the top of the frame and bounces slightly before settling in the upper-middle portion of the screen. The icon itself is small, approximately 1/10th the height of the screen. The lighting is even and soft, highlighting the icon. The overall color palette is monochromatic with a single pop of bright red, creating a clean and focused atmosphere.
0:00typing search query
The scene is set against the same clean, light grey gradient background with subtle spotlighting in the center. The previous red search icon transforms and expands horizontally into a sleek, elongated search bar. This search bar features a prominent red outline and a white fill, with the red magnifying glass icon now positioned on its right end. An animated typing cursor appears at the left end of the white input field, and the words 'Bridgestone Tir|' are typed out character by character. The text is black, sans-serif, and centered vertically within the search bar. The search bar is prominently displayed in the upper-middle section of the screen, occupying about 80% of the screen's width. The lighting remains soft and even. The color palette is primarily greys and white, with the bold red accents of the search bar and icon, maintaining a modern and interactive feel.
0:02product reveal with branding
The scene begins with the grey gradient background and the active search bar in the top-middle. A solid, deep red rectangular strip rapidly descends from behind the search bar, filling the central vertical portion of the screen. As it descends, it fans out to create a three-dimensional red platform or stage extending towards the bottom of the frame, giving the impression of a red carpet. Once the red background is established, a single, new black tire with a dark grey rim smoothly rises and rotates into position, standing upright in the center of the red platform. Simultaneously, the white text 'AVAILABLE AT' appears above the tire, followed by the 'DISCOUNT TIRE' logo in prominent red and white, positioned directly above the tire. The lighting remains consistent, softly illuminating the tire and logos against the bold red and subtle grey backdrop, creating a dramatic product reveal.
0:03full product display with brand recognition
This scene maintains the established composition: the grey gradient background framing a central, three-dimensional red stage or path, with the 'Bridgestone Tires' search query still visible at the top. The previously solitary black tire now stands centrally, and two additional tires with dark grey rims smoothly appear on either side, symmetrically arranged. Furthermore, another set of two tires with different rim designs (one black and one silver) appear further out, creating a total display of five tires, all pristine and casting subtle shadows on the red surface. Below this tire arrangement, the 'BRIDGESTONE | FIRESTONE' logo appears, with 'BRIDGESTONE' in a red stylized font, and 'Firestone' in a smaller, white sans-serif font, separated by a thin white vertical line. The overall lighting is soft and even, highlighting the newness of the tires. The color palette is dominated by red, black, grey, and white, conveying a modern and professional aesthetic that emphasizes variety and quality.
0:10final branding and call to action
The scene transitions abruptly to a clean, bright white background. In the upper-middle portion of the screen, the 'DISCOUNT TIRE' logo is prominently displayed in its signature red and white, identical to its previous appearance. Below this logo, the phrase 'LET'S GET YOU TAKEN CARE OF®' appears in black, sans-serif, uppercase text, with the registered trademark symbol '®' at the end. Further down, in the bottom-middle of the screen, a small circular red icon featuring a white 'T' (presumably for Tire) is accompanied by the white text 'get your best match in 1 minute or less.' This text is in a smaller, clean sans-serif font. The overall lighting is uniformly bright and clean, emphasizing the simplicity and directness of the message. The color palette is stark white with bold red and black accents, creating a clear and impactful call to action, fostering trust and encouraging engagement.
