0:00painting reveal closeup The scene opens with a blurred, dynamic close-up of a vibrant oil painting being brought into focus by a hand. The painting features a stylized, fluffy white creature with small dark eyes and nose, seemingly floating or leaping amidst an expressive background of bright green, yellow, and subtle pink brushstrokes, suggesting grass or foliage. The camera slowly pushes in, enhancing the detail and texture of the artwork. The lighting is soft and natural, emphasizing the painting's vivid colors. In the blurred background, glimpses of an art studio are visible: a light wooden easel, a blue multi-drawer cabinet, and white shelving units against a warm orange wall on the right, contrasted with a pale beige wall on the left. Text overlay reads "A while back, I made this oil painting. It was my first time".
0:03artist painting at easel A medium shot captures a young Asian woman, the artist, seated at a desk and diligently painting on a light wooden easel. She holds a thin paintbrush in her right hand, applying delicate strokes to the canvas which displays the familiar vibrant green, yellow, and pink painting of the white creature. Her focus is intense, showcasing her dedication to the artistic process. The easel rests on a blue cabinet with several drawers. To her right, a collection of art supplies, including tubes of paint, small metal containers for mixing, and dabs of green, yellow, and pink paint on a palette, are neatly arranged on a white workspace. Shelves filled with various items and a bright yellow plastic crate are visible against a cheerful orange wall in the upper right, while a plain beige wall forms the left background. Text overlay continues from the previous scene: "working with oil, so I wanted to commemorate it by turning the piece into a print."
0:07artist unrolling print reveal A medium close-up shot of the young Asian woman, seated at her desk, as she theatrically unrolls a large, beige paper print. She holds the tightly rolled print with both hands, extending it upwards and then letting it unfurl downwards, revealing its contents. Her expression shifts from focused anticipation to one of genuine surprise and delight as the print unravels. The background includes a large computer monitor displaying colorful, animated cartoon graphics, a glowing neon sign shaped like a cloud mounted on a dark green wall, and shelves adorned with various decorative items. The desk in front of her is bustling with artist supplies, a laptop, and headphones, reinforcing the creative environment. A prominent white "Gelato" logo appears on screen, accompanied by the text overlay "I used Gelato to turn my painting into a giclee print. Gelato is a service".
0:10gelato website design process This scene prominently features a screen recording overlayed onto the continuing live-action shot of the artist at her desk, partially visible in the background. The screen recording showcases the intuitive Gelato website interface, guiding users through the process of uploading and customizing designs for various products. The interface displays a 'Files' section with a 'Choose file' button, and numerous thumbnails of charming cartoon animal designs (dogs, cats) categorized under 'All uploaded files' and 'Digitized files'. The user selects a design, which then appears on a preview of a white long-sleeved shirt, demonstrating how designs are applied. Blue bounding boxes and manipulation controls around the design indicate active editing. The background subtly shows the artist's head and shoulders, her computer monitor, and the dark green wall with the neon sign. Text overlays describe Gelato's capabilities: "to upload your designs directly to their site and edit it onto products. Look at all the products they have to offer."
0:17water bottle product showcase A medium close-up shot centers on the young Asian woman as she confidently holds up a tall, slender white water bottle with both hands, presenting it directly to the camera. The bottle is adorned with three small, distinct cartoon animal decals—one white, one brown, and one dark grey—arranged vertically down its side, showcasing customizability. The woman, wearing clear-rimmed glasses and a green sweater, offers a slight, engaging smile, her eyes sparkling with enthusiasm as she looks directly into the lens. The background is softly blurred, revealing a brightly lit room with a white wall, minimalist framed artwork, and a partial view of a wooden bookshelf laden with books and small decorative items, adding to a cozy yet creative atmosphere. Text overlay: "In the past, I've made a water bottle,"
0:19sweater product showcase In a quick, dynamic medium close-up, the young Asian woman, now wearing a dark green oversized crewneck sweater and a black baseball cap, presents the garment by holding up both sleeves. Her arms are crossed in front of her chest, drawing attention to the embroidered details. Small, intricately stitched cartoon animal designs are visible on the cuffs of the sleeves—a white creature on the left sleeve and a brown one on the right. Her expression is focused and neutral, highlighting the product. The background, softly blurred, features a brightly lit white wall with a whimsical line drawing mural and various framed pictures, along with shelves filled with books and small decorative items, contributing to a creative and personal setting. Text overlay: "sweater,"
0:20postcard product showcase A medium close-up shot focuses on the young Asian woman, wearing clear-rimmed glasses and a green sweater, as she elegantly holds a square postcard directly in front of her face. The postcard is visually striking, featuring a vibrant, abstract design with dynamic swirling patterns in teal, pink, black, and metallic gold, centering on two small, white cartoon cat figures. She holds the card with both hands, intentionally obscuring her mouth and nose but allowing her engaging eyes to remain visible. She looks directly at the camera with a calm and inviting expression, presenting the quality print. The background, softly blurred, maintains the bright, creative ambiance with a white wall, whimsical artwork, and a bookshelf filled with various objects, consistent with her personal workspace. Text overlay: "and postcards. But this time I wanted to try quality prints."
0:23artist unrolling print reprise This scene reprises the action from earlier, showing the young Asian woman in a medium close-up, seated at her desk and once again unrolling a large, beige paper print with both hands. The print extends downwards from her grip, slowly revealing its surface. Her expression mirrors a mix of anticipation and satisfied surprise, confirming the quality of the output. The background consists of her vibrant creative workspace: a large computer monitor displaying colorful cartoon graphics, a glowing neon cloud sign on the dark green wall, and a desk cluttered with art supplies. The lighting remains bright and even, highlighting her movements and the unfolding print. Text overlay: "And this is how it turned out."
0:25print texture detail closeup A dynamic and immersive close-up shot meticulously captures the surface of the giclée print. The camera slowly zooms in and subtly pans across the artwork, revealing the rich, textured details of the white fluffy creature set against its vivid green, yellow, and faint pink background. The fine resolution of the print is evident, showing how faithfully it has replicated the original oil painting's distinct brushstrokes and impasto effects. The creature's small, dark eyes and nose are rendered with striking clarity. The artist's hand is partially visible, providing scale and steadying the print for optimal viewing. The background is completely blurred, ensuring full attention on the print's intricate textures and vibrant color reproduction. Text overlay: "I really love how they preserved all the textures from my painting. Also, if you already have your own website,"
0:30gelato integrations screen overlay This scene prominently features a screen recording overlayed onto the prior shot of the artist's hand holding the painting. The screen recording showcases the Gelato website interface, specifically highlighting the 'Connect your store to get started' section. It displays clear options to integrate with various e-commerce platforms: Shopify, Etsy, Amazon, TikTok Shop, and WooCommerce, each with a 'Connect' button. The background is the same blurred image of the textured print. Text overlays explain the integration and direct shipping features: "you can integrate Gelato to your site and have people get your merch and then it ships directly to them without you having to pack anything.". The user interface is clean, white, and organized with clear icons for each platform, emphasizing ease of use for artists and creators.
0:36artist presents print cta A medium close-up shot captures the young Asian woman, facing the camera directly, as she holds the vibrant giclée print (featuring the white creature on a green/yellow background) in front of her chest. She uses both hands to display the artwork, positioning it slightly angled to showcase its full beauty. Her expression is warm, confident, and inviting, with a genuine smile as she makes direct eye contact with the viewer, encouraging engagement. Her dark hair, with its distinctive pink strands, frames her face beautifully. The background, softly blurred, is her familiar creative workspace: the dark green wall with the neon cloud sign, shelves adorned with decorative items, and a computer monitor, reinforcing her artistic identity. Text overlays deliver a clear call to action: "You can try it out if you're just getting started on custom merch, or if you want to make one off prints like me."
