0:00kitchen mom son cooking salad The scene opens with a medium shot of a modern kitchen, focusing on a woman and a young man behind a wooden island counter. The woman, positioned closer to the camera, is actively mixing a salad in a white bowl using metal tongs. Her expression is animated as she speaks, with her mouth slightly open. The young man stands slightly behind her and to the left, looking intently at the salad. He's attentive but not actively participating yet. The background features clean white kitchen cabinets with black handles, and a window with natural light filtering through. On the counter, there are black and white checkered placemats, a white vase with red and white flowers, and a blue and green 'First Day' supplement bottle. The lighting is bright and even, indicative of daytime. Subtitles overlaid at the bottom of the screen read, 'I've always cooked for my kids'. The overall color palette is bright and clean, with the vibrant greens of the salad adding a fresh pop of color.
0:05kitchen mom son eating salad This scene maintains a medium shot in the same bright, modern kitchen. The woman and young man are now both eating salad. The woman is holding a white bowl of salad and a fork, taking a bite while looking directly at the camera and speaking. The young man, to her left, is eating from a smaller plate, also with a fork, and briefly looks at her as she talks. His movements are slightly exaggerated as he chews. The background remains the same: white cabinets, a wooden counter, and a window providing natural light. The blue and green 'First Day' supplement bottle is still prominently displayed on the counter, next to a black and white checkered placemat. The lighting is consistent, maintaining a cheerful and domestic atmosphere. Subtitles are displayed on the screen, continuing the narrative from the previous segment, now stating 'Kids can miss essential nutrients'.
0:10kitchen mom preparing food and product reveal The scene is a medium shot, focusing solely on the woman in the kitchen. She is standing at the wooden counter, actively preparing food in a pink bowl filled with tortellini and diced vegetables. She uses her right hand to sprinkle chopped green herbs from a clear plastic container into the bowl. Her gaze is directed at the camera, and her mouth is moving as she speaks. The background features the same white cabinets and a white farmhouse sink, with a window providing bright, natural light. The blue and green 'First Day' supplement bottle remains on the counter to her right, next to another black and white checkered placemat. The lighting is consistently bright, emphasizing the clean and organized kitchen environment. Subtitles read 'That's why we added First Day Kids Multivitamin into our routine', marking a clear product introduction.
0:15kitchen mom explaining product benefits In a medium shot, the woman stands in the kitchen, holding the 'First Day' supplement bottle in her left hand and gesturing with her right hand as she speaks directly to the camera. She appears confident and knowledgeable, emphasizing her points with clear hand movements. The white kitchen cabinets and sink are visible in the background, creating a clean and domestic setting. The wooden counter with the black and white checkered placemat, the bowl of pasta salad, and another plastic container of vegetables are also in frame, reinforcing the context of meal preparation. The lighting is bright and even, highlighting the product and the speaker. Overlaid text on the screen reads 'It's not about replacing real food, it's about filling the gaps that food can miss'.
0:19close up product bottle and ingredients This scene features a tight close-up shot of the 'First Day Kids The Multi' supplement bottle, held by the woman's hand on a wooden counter. The bottle is primarily blue and green, with a white label that clearly displays the 'first day KIDS THE MULTI' branding and various icons signifying 'NO JUNK', 'NO SUGAR', 'NON GMO', and other benefits. Small, vibrant images of raspberries are also visible on the label, indicating the flavor. The woman's manicured hand, with dark nail polish, holds the bottle firmly. The background is softly blurred, showing glimpses of the white kitchen sink and a window, keeping the focus entirely on the product. The lighting is bright and clean, enhancing the product's appeal. Overlaid text scrolls up the screen, highlighting key features like '21 organic superfoods' and '9 key vitamins without a bunch of unnecessary junk'.
0:26kitchen mom explaining product ingredients The scene reverts to a medium shot of the woman standing at the kitchen counter, holding the 'First Day' supplement bottle. She is speaking directly to the camera with a confident and engaging expression, using her free hand to make emphatic gestures. Her left hand holds the bottle, and she occasionally points to it with her right hand to highlight specific features. The background is the familiar white kitchen with white cabinets and a farmhouse sink. The wooden counter displays the black and white checkered placemat, the bowl of pasta salad, and plastic containers of prepared ingredients. The bright, even lighting continues to create a clear and inviting atmosphere. Subtitles on the screen emphasize the product's quality, stating 'They're free of the top 9 allergens' and 'made with real ingredients' such as 'carrots, red bell pepper, black currant'.
0:35kitchen mom son target mention This medium shot brings both the woman and the young man back into frame in the kitchen. The young man, positioned slightly behind and to the left of the woman, is taking slices of white bread out of a clear plastic bag. The woman stands slightly forward, holding the 'First Day' supplement bottle and speaking directly to the camera, gesturing with her right hand. Her expression is lively and enthusiastic. The background maintains the clean white cabinets and wooden counter, with the checkered placemats and the salad bowl still visible. The natural light from the window keeps the scene bright and appealing. Overlaid text on the screen reads 'Doing a quick Target run and I realized they carried our favorite First Day vitamins', indicating a retail availability announcement.
0:39kitchen mom target promotion The scene focuses on the woman in the kitchen, framed in a medium shot. She holds the 'First Day' supplement bottle in one hand and a fork with pasta salad in the other, taking a bite while speaking to the camera. Her expression is cheerful and engaging. The background shows the white kitchen cabinets, the farmhouse sink, and the wooden counter with the black and white checkered placemat and the bowl of pasta salad. The bright, natural lighting from the window creates an inviting atmosphere. Overlaid text on the screen announces, 'It's buy one get one free First Day is now available at Target', combining product promotion with a call to action.
0:43product close up probiotic gummies A very tight overhead close-up shot focuses on a blue plastic container filled with small, round, dark red gummies. A hand briefly appears to slightly shake the container, causing the gummies to shift. The background is a plain, light grey surface. A text overlay at the bottom identifies the product as '3-in-1 Probiotic'. The lighting is direct and clear, making the gummies appear vibrant and distinct within the container.
0:43product close up magnesium gummies Another very tight overhead close-up shot of a blue plastic container, this time filled with small, round, yellow-orange gummies. Similar to the previous scene, a hand briefly shakes the container, causing the gummies to tumble slightly. The background is a plain, light grey surface. A text overlay at the bottom identifies the product as 'Calming Magnesium'. The lighting is consistent with the prior shot, brightly illuminating the gummies and their container.
0:44product close up multi gummies no junk This is an overhead close-up shot of a blue plastic container filled with small, round, red gummies. A hand briefly shakes the container, and then quickly lifts it away from the frame, revealing a clean white background underneath. A small circular blue badge with white text 'NO JUNK'™ is visible in the bottom right corner of the screen. A text overlay at the bottom identifies the product as '"No Junk"™ Multi'. The fast cut and clear presentation emphasize the product's features and cleanliness.
A clean, static shot featuring the iconic Target logo centered on a pure white background. The logo consists of two red concentric circles, with a smaller solid red circle in the center. The lines are crisp and the colors are vibrant, creating a strong brand recognition moment. The framing is simple and direct, serving as a clear brand identifier.
0:46product lineup and offer A vibrant and inviting static graphic displays three 'First Day' product bottles arranged on a stylized ground, with a light blue background resembling a clear sky. From left to right, the bottles are 'first day WOMEN PRE+POST PROBIOTIC' (red), 'first day KIDS THE MULTI' (green/blue), and 'first day TEENS NIGHTTIME RESET MAGNESIUM' (blue). Each bottle is accompanied by fresh fruit garnishes: a sliced peach half next to the 'WOMEN' bottle, a small pile of raspberries next to the 'KIDS' bottle, and a sliced red grapefruit next to the 'TEENS' bottle. Large white text at the top reads 'Real results you can taste & feel.' Below the products, a prominent red button with white text states 'Buy 1 Get 1 Free at Target'. The overall color palette is bright and cheerful, suggesting natural ingredients and positive health outcomes. This scene functions as an end card, summarizing the offering.
