0:00woman reacts to comment
A medium shot captures a young adult woman standing by the front passenger side of a dark blue car within what appears to be an outdoor Halfords service bay or garage area. The background features a large glass window displaying a Halfords sign and an orange banner advertising 'NEVER BEATEN ON PRICE ON FITTED WIPERS'. A white TikTok comment overlay appears in the upper left at 0:01, from user '@Frangipane' asking for help with wiper blades. The woman initially looks up with a curious expression, then shifts her gaze downwards, eventually placing her hands confidently on her hips. The lighting is overcast daylight, creating soft, diffused shadows. The prominent colors include the bright orange of her safety vest, the dark blue of the car, and the corporate orange and grey of the Halfords branding.
0:03wiper blade replacement
This scene is a close-up shot focusing on a pair of hands, clad in bright blue protective gloves, in the process of replacing a wiper blade on a car windshield. The windshield itself is dark, showing some reflections of the surrounding environment, while the wiper arm is a stark black. The hands are shown performing a precise, mechanical action, carefully fitting the new wiper blade into its designated slot. An orange speech bubble graphic, designed to resemble a social media comment from '@Halfords_uk', is overlaid at the top of the frame. This graphic reads: 'We've got you. Swing by and we'll fit new wiper blades while you wait. See you soon.' Below this, smaller white text states: 'Subject to availability, T&Cs apply.' The background is intentionally blurred, subtly suggesting the same outdoor service bay as the previous scene. The lighting is bright and even, effectively highlighting the action being performed by the hands.
0:05employee satisfied customer service
A medium shot captures the young adult woman from the first scene, now beaming with a broad smile and confidently giving a thumbs-up gesture. She is standing next to a dark blue car, which appears to be the same vehicle from the initial shot. Her left hand rests casually on the car's hood or windshield cowl, while her right hand is raised to present a clear thumbs-up. The background behind her reveals the entrance of the Halfords service bay and part of a building with a grey facade. Another blue car is partially visible behind her, suggesting a busy service area. The orange speech bubble graphic from '@Halfords_uk', along with the 'Subject to availability, T&Cs apply' disclaimer, remains overlaid at the top of the frame. The lighting is bright and clear, enhancing the cheerful and positive atmosphere conveyed by her expression and gesture. The color palette continues to be dominated by the bright orange of her vest, the dark blue of the car, and the neutral tones of the service environment.
0:09halfords call to action graphic
This scene displays an animated graphic featuring the Halfords logo and the prominent slogan 'NEVER BEATEN ON PRICE ON FITTED WIPER BLADES'. The text is rendered in a vibrant orange against a sleek dark grey or black background. The animation incorporates a dynamic visual effect resembling water splashes or droplets, forming an expanding circular, rippling pattern that emanates from the center, as if an object has just impacted a water surface. Below the main text, a clear call to action is presented in white text: 'Visit in-store or book online today'. This is followed by a smaller disclaimer, also in white: 'Subject to availability, T&Cs apply.'. The overall visual presentation is clean, modern, and energetic, designed to reinforce the brand's key message and encourage customer engagement.
