0:00vaccine shot and dancing split screen
This scene features a dynamic split-screen composition. The top half shows a close-up, eye-level shot of a young Black woman with short, curly dark hair, smiling brightly as a medical professional, whose gloved hands are visible, administers an injection into her left arm. She wears a plain olive-green t-shirt. The background is a vibrant solid red wall with a white "CVS pharmacy" logo partially visible. Lighting is bright and even, creating a cheerful atmosphere. Overlayed text "Do this" appears in white against a black semi-transparent box. The bottom half of the screen shows the same woman, in a medium shot from the waist up, dancing and swaying at an outdoor evening gathering. She wears a bright, colorful dress with orange and white patterns. String lights illuminate the background, which includes blurred figures of other party-goers and dark trees against a twilight sky. The camera is static, capturing two contrasting yet simultaneous moments of engagement. The overall color palette combines the strong red of the top screen with the warm, festive tones of the bottom screen.
0:01post vaccine bandage and hugging split screen
This scene continues the split-screen format, evolving from the previous moment. The top half still presents the young Black woman in a close-up, eye-level shot against the vibrant red "CVS pharmacy" background. She maintains her bright, genuine smile, but now a small, heart-shaped red bandage is visible on her upper left arm, signifying the completion of the vaccination. The lighting remains bright and even. Overlayed text "Enjoy that" appears in white against a black semi-transparent box, mirroring the style of the previous text. The bottom half of the screen shifts to show the same woman in a medium shot, her back slightly turned to the camera, embracing another woman warmly. Both women are laughing and appear genuinely happy. The setting remains the outdoor evening gathering, with the soft glow of string lights in the blurred background. The camera remains static, emphasizing the emotional connection and relief after the health procedure. The color scheme is consistent, with the bold red contrasting with the warm, intimate tones of the evening celebration.
0:03promotional overlay
This final scene transitions into a promotional graphic overlay. The previous split-screen video content becomes heavily blurred in the background, serving as a subtle, out-of-focus backdrop. The top blurred portion shows the smiling woman with the heart bandage against the red CVS background, while the bottom blurred portion depicts the two women hugging at the party. Dominating the center of the screen is a clean, white rectangular graphic with rounded corners. The graphic prominently displays the text "FREE flu shots with most insurance*" in bold black letters. Below this is the "CVS pharmacy" logo, featuring a red heart icon next to "CVS" and "pharmacy" in black text. Further down, in black text, is "Walk in or schedule at CVS.com®". At the very bottom of the screen, against the blurred background, there's a smaller text disclaimer in black: "*No cost with most insurance. Eligibility varies by patient and insurance plan. Restrictions apply. Visit CVS.com/Vaccines for details." The overall impression is clear, concise information delivered over a comforting, positive visual context.
