0:00bathroom stretching pov A medium shot of a young adult female, viewed from her right side, in what appears to be a brightly lit bathroom. She is looking forward, slightly past the camera, with her arms extended forward at shoulder height, hands clasped. She is wearing a light brown or tan sports bra and dark gray athletic shorts. The background is a plain white tiled or painted wall, with a rust-colored towel hanging on a hook to her left. The lighting is bright and even, likely from overhead or a vanity light, creating minimal shadows. Her posture emphasizes her glutes and legs. A large white text overlay reads "POV: you're building your BBL in the gym while everyone else is saving for surgery" with a black outline, positioned centrally across her body. The overall mood is confident and active.
0:01locker room stretching pov A medium shot of a young adult female, viewed from her right side, standing in a gym locker room. She is looking forward, slightly past the camera, with her arms extended forward at shoulder height, hands clasped. She is wearing a navy blue short-sleeved top and dark gray athletic shorts, with small white earbuds visible. The background consists of light wood-grained locker doors that extend to the ceiling, with a white tiled bench below and a dark gray speckled floor. The lighting is bright and even, typical of a public gym, with some overhead lights casting soft shadows. Her posture emphasizes her glutes and legs. The same large white text overlay from the previous scene is present: "POV: you're building your BBL in the gym while everyone else is saving for surgery" with a black outline, positioned centrally across her body.
0:03gym squats barbell A low-angle, medium-wide shot of a young adult female performing squats with a barbell in a gym setting. She is positioned centrally, facing away from the camera, with her back to the viewer. She wears a long-sleeved black top and black flared athletic pants. Her hair is in a high ponytail. She is performing a squat within a squat rack, with a heavy barbell across her upper back. The background shows other gym equipment, including mirrors reflecting gym-goers and weighted plates (green and yellow) stored on racks. The flooring is a combination of dark rubber mats and a raised wooden platform for lifting. Bright overhead gym lighting illuminates the scene. A white text overlay at the top of the frame reads "let me show you how to get a BBL from scratch" with a black outline, providing context to the action.
0:06gym kneeling squats A medium-wide shot of a young adult female performing kneeling squats (possibly a hip thrust variation) with a barbell in a gym setting. She is positioned centrally, facing away from the camera, with her back to the viewer. She wears a short-sleeved green crop top and matching green athletic shorts, with white ankle socks. Her hair is in a long braid. She is performing the exercise on a mat within a squat rack, with a barbell across her upper back. The background is a mix of gym equipment, dark walls, and mirrors. Bright overhead gym lighting illuminates the scene. A white text overlay at the top of the frame reads "it's simple! just follow the workouts on Ladder!" with a black outline, promoting the fitness app.
0:09app interface workout display A screen recording of a mobile fitness app interface, displayed on a smartphone screen that is centrally positioned against a dark background with some subtle neon green lighting accents. The app, "Transform" (or possibly "Ladder", given the logo), features a weekly workout calendar with "Mo Tu We Th Fr Sa Su" displayed. Below this, there are three distinct workout previews, each showing a different female demonstrating an exercise. The first is "PEACH PLEASE" (Lower Body Strength, 56 min), the second is "RAISE AND BLAZE" (Upper Body Strength, 49 min), and the third is "MUSCLE MOMMY" (Lower Body Strength, 52 min). Each preview includes an image of a woman performing the exercise and a completion count. Above the calendar, there are circular profile icons and a "118 sent" notification. A white text overlay reads "every week, they drop 6 new workouts!" with a black outline, providing information about the app's content. The overall color scheme is dark with bright green and white accents, suggesting a modern and energetic fitness brand.
0:12workout demonstration curtsy lunge A medium-wide shot of a young adult female demonstrating a "Curtsy Lunge" with dumbbells in a professional gym studio setting. She is positioned centrally, facing slightly to her left, with her body angled towards the camera but not directly facing it. She wears a black crop top with "LADDER" text and black athletic shorts, holding a dumbbell in each hand. The background is a dark gray textured wall with a prominent neon green "H" logo (likely the Ladder logo) glowing behind her. The lighting is crisp and even, highlighting her form. A white text overlay at the top left corner reads "Curtsy Lunge • Right" with a black outline, identifying the exercise. Another white text overlay at the bottom reads "and the coach walks you through every exercise" with a black outline, emphasizing the instructional aspect.
0:13workout demonstration deadlift A medium-wide shot of a young adult female demonstrating a "B Stance Stiff Leg Deadlift" with dumbbells in a professional gym studio setting. She is positioned centrally, facing slightly to her left, with her body angled towards the camera but not directly facing it. She wears a black crop top with "LADDER" text and black athletic shorts, holding a dumbbell in each hand. She is bent at the hips, showcasing the deadlift form. The background is a dark gray textured wall with a prominent neon green "H" logo (likely the Ladder logo) glowing behind her. The lighting is crisp and even, highlighting her form. A white text overlay at the top left corner reads "B Stance Stiff Leg Deadlift • Left" with a black outline, identifying the exercise. The same white text overlay from the previous scene at the bottom reads "and the coach walks you through every exercise" with a black outline.
0:14gym squats white pants A medium-wide shot of a young adult female walking up to a squat rack and then performing squats with a barbell in a gym. She is initially facing the camera, then turns away as she approaches the rack, and her back is to the camera during the squat. She wears a black athletic crop top and loose-fitting white athletic pants, with her hair in a braid. She positions herself under a barbell loaded with green and yellow plates, performs a full squat, and stands back up. The background is a busy gym environment with various weight machines, racks, and mirrors reflecting other gym-goers. The lighting is bright and functional. A white text overlay at the top of the frame reads "so you'll know exactly what to do in the gym" with a black outline, emphasizing clarity and guidance.
0:17gym squats maroon shorts A medium shot of a young adult female performing squats with a barbell in a gym. She is positioned centrally, facing away from the camera, with her back to the viewer. She wears a black short-sleeved top and maroon or deep red athletic shorts, with her hair in a high ponytail. She performs a full squat with a barbell across her upper back. The background shows stacked yellow and green weight plates and gym equipment, reflected in a mirror. The lighting is bright and consistent with a gym environment. A white text overlay at the top of the frame reads "it's time you feel confident in the gym..." with a black outline, focusing on emotional benefits.
0:19mirror selfie outfit A full body shot of a young adult female taking a mirror selfie in what appears to be an apartment with an open-plan kitchen and living area. She holds a smartphone up to her face, obscuring her exact expression, capturing her reflection in a large, ornate gold-framed mirror. She wears a black crop top, a light green mini-skirt with a black belt, and tall white boots. She has a designer handbag (YSL) slung over her shoulder. The background shows modern kitchen cabinetry (light wood), a stainless steel microwave, and a black cooktop. To the right, part of a wall-mounted TV is visible. The lighting is soft and ambient, typical of indoor home lighting. A white text overlay at the top of the frame reads "and outside of it! 💕" with a black outline and a pink heart emoji, linking fitness confidence to everyday life.
0:20app interface promo A clean, minimalist promotional shot featuring the "LADDER" logo and name prominently at the top, against a vibrant, solid neon yellow-green background that fades slightly to a lighter shade at the top. Three smartphone mockups are arranged in a dynamic, slightly overlapping composition below the logo. The central phone is frontal, displaying the "PEACH PLEASE" workout preview with a female demonstrating a hip thrust. The phone to its left is angled, showing a partial view of a different workout, and the phone to its right is also angled, showing another partial workout preview. Below the phones, "App Store" and "Google Play" icons are subtly placed, indicating availability. The overall aesthetic is bright, modern, and energetic, characteristic of a fitness app.
