0:00boy choosing toy
An overhead shot shows a young boy from behind, standing in a Build-A-Bear Workshop. He is looking into one of several red, square bins that line a wooden shelf, appearing to select a plush toy. The bins contain various un-stuffed animal skins. The background features more retail shelving with stuffed animals and pricing signs in blues and whites. The floor is a warm-toned wood laminate. Lighting is bright and even, typical of a retail environment. A text overlay in white on a blue bar reads "Gift this holiday season" above another white bar with white text "in a memorable way ✨". The scene captures a moment of playful selection.
0:01father stuffing toy with son
A medium shot captures a man and a young boy on a light wooden floor, engrossed in the process of stuffing a brown plush animal. The man is kneeling, holding the plush toy, while the boy looks on attentively. They are positioned in front of a bright blue, circular table or workstation. The background is slightly blurred but shows more of the retail store environment with shelves and other customers. The lighting is warm and inviting. The scene suggests a shared, interactive experience. The text overlay from the previous scene, "Gift this holiday season in a memorable way ✨", persists.
0:02father holding baby and toy
A wide shot shows the man from the previous scene, now standing and holding a baby, while also holding a pink plush animal. They are in a Build-A-Bear store, surrounded by shelves displaying various stuffed animals and clothing for them. The background includes bright yellow shelving and more customers. The lighting is bright and cheerful. The man is smiling down at the baby and the toy, creating a heartwarming family moment. The text overlay "Gift this holiday season in a memorable way ✨" is still visible.
0:03father baby close up
A close-up shot focuses on the man and baby. The man is kneeling on the floor, holding the baby and a soft pink plush toy. His hands are around the toy, and the baby is looking at it with a gentle expression. The background is blurred, focusing attention on their interaction. The scene emphasizes intimacy and tenderness, highlighting the shared experience. The text overlay "Gift this holiday season in a memorable way ✨" is still present.
0:03family on bench
A wide shot shows the man, baby, and young boy all sitting together on a blue bench inside the Build-A-Bear Workshop. The man is holding the baby, who is also holding a pink plush toy. The young boy is sitting next to them, looking at the man and baby. The background is a vibrant wall with various colorful signs and decorations related to Build-A-Bear, including 'Bear Hugs!', 'Happy Birthday', and 'Pawsome'. The floor is light wood. The scene captures a happy family moment, surrounded by the cheerful atmosphere of the store. The text overlay "Gift this holiday season in a memorable way ✨" remains on screen, and the scene fades to white at the end.
0:05girl with reindeer toy
A medium shot follows a small girl walking through an aisle of the Build-A-Bear Workshop. She is holding and gently pulling along a white plush reindeer with silver antlers. The aisle is lined with shelves filled with colorful stuffed animals and clothing. The floor is a light wood laminate. The lighting is bright and even, typical of a retail store. The girl appears happy and focused on her new toy. A blue text bar overlay at the bottom of the screen reads "This holiday season".
0:06woman entering store
A wide shot shows a woman walking towards and entering the main entrance of a 'BUILD-A-BEAR WORKSHOP' store. The store's facade is prominently displayed with a large yellow sign, a bear logo, and blue and red trim. Large glass windows reveal the colorful interior of the store, filled with various plush toys and displays. The surrounding area is a mall corridor with a wooden floor. The lighting is bright and inviting, typical of a mall environment. A blue text bar overlay at the bottom of the screen reads "to join Build-A-Bear".
0:07mom and kids stuffing toy
A medium shot captures a woman kneeling on a wooden floor, holding a baby. Another young girl stands nearby, watching an unseen person actively stuffing a brown plush toy. The stuffing machine with a clear cylinder filled with white fluff is visible in the background, along with a yellow trash can. The store interior is bright with ample lighting, and other customers are visible in the blurred background. The scene emphasizes the interactive and engaging process of creating a stuffed animal. A blue text bar overlay at the bottom of the screen reads "to create this amazing experience".
0:09girl with reindeer walking
A medium shot shows a young girl walking through the Build-A-Bear store, proudly carrying a white plush reindeer with sparkly silver antlers. She is walking on a light wood laminate floor, and shelves of plush toys and accessories are visible in the background. The lighting is bright and inviting, showcasing the colorful merchandise. The girl appears joyful and content with her newly created toy. A blue text bar overlay at the bottom of the screen reads "for my kids.".
0:10woman showing toys and outfit
A medium shot features a smiling woman holding two brown plush teddy bears and a miniature Santa Claus outfit. She is standing in the Build-A-Bear store, with colorful shelves displaying various stuffed animals and accessories in the background. The lighting is bright and cheerful. She is looking directly at the camera, conveying enthusiasm and happiness. A blue text bar overlay at the bottom of the screen reads "I love being able".
0:12girl choosing accessories
A medium close-up shot shows a young girl in black glasses, intently looking at a white plush reindeer held by an adult's hand. She appears to be examining accessories or features of the toy. The background features blue shelving with an array of colorful plush animals and clothing, suggesting a wide selection. The lighting is bright, illuminating the details of the toys and the girl's focused expression. A blue text bar overlay at the bottom of the screen reads "to create fun memories".
0:13woman and child with outfits
A medium shot depicts a woman and a young child in the Build-A-Bear store. The woman is holding up various red and white holiday-themed capes and clothing items for plush toys, displaying them to the child. The child is looking up at the items with interest. The background consists of yellow slat walls with shelves showcasing more plush toy outfits. The floor is light wood. The scene conveys a sense of choice and excitement in dressing the new toys. A blue text bar overlay at the bottom of the screen reads "with my girls, and I know this is one that they will remember.".
0:15girl picking accessories
A medium shot captures a young girl standing in front of a yellow slat wall adorned with various accessories for plush toys, displayed in clear plastic bins and on hooks. She is reaching up to examine or select an item from one of the lower bins. The accessories include miniature sunglasses, headbands, and other small items. The lighting is bright and even, highlighting the colorful merchandise. The scene shows the girl actively customizing her toy. A blue text bar overlay at the bottom of the screen reads "They were able".
0:16girl dressing toy
A medium shot shows a young girl at a blue circular table, actively dressing a black and white plush penguin. She is carefully putting clothing onto the toy. In the background, a 'DRESSING ROOM' sign is visible, along with a mirror reflecting another child, creating depth. The table also has other accessories for plush toys. The store lighting is bright, creating a cheerful atmosphere. The scene highlights the hands-on fun of customizing a plush toy. A blue text bar overlay at the bottom of the screen reads "to pick their outfits".
0:17girl hugging teal toy
A medium shot captures a young girl joyfully hugging a sparkly teal plush monster or animal. She is standing next to a Build-A-Bear stuffing machine, which has a clear container filled with white fluff and red bins for accessories. The floor is wooden. Her face is beaming with happiness, clearly delighted with her new creation. The scene is filled with bright, cheerful lighting. A blue text bar overlay at the bottom of the screen reads "and everything.".
0:19mom and baby with heart
A close-up shot shows a woman in a wide-brimmed tan hat, smiling and interacting with a baby. She is holding a pink and white plush toy, and her hand is gently guiding the baby's hand towards a small red heart, which is likely part of the 'heart ceremony' at Build-A-Bear. The background is blurred, focusing attention on the intimate interaction. The scene is tender and sweet, highlighting the emotional connection being built with the toy. The text overlay "One of the things" is visible.
0:21children watching ceremony
A medium close-up shot captures two young children, a boy and a girl, sitting on a light wooden floor, looking attentively upwards and slightly to the right. They appear to be watching an event unfolding above them, likely part of the Build-A-Bear 'heart ceremony'. The background is softly blurred but hints at the colorful store environment. The lighting is warm and bright, highlighting their expressions of curiosity and wonder. The text overlay "that I wanted to definitely showcase was the heart" is displayed.
0:22girl hugging toy heart ceremony
A close-up shot focuses on a young girl hugging the sparkly teal plush monster. She is standing next to a red station in the Build-A-Bear Workshop, possibly the 'heart ceremony' area. Her head is tilted back slightly, and she is smiling broadly, holding the toy tightly against her. The background is blurred, emphasizing her joyous interaction with the toy. The lighting is bright and focused on the girl and her toy, creating a feeling of warmth and happiness. The text overlay "ceremony, Build-A-Bear" is visible.
0:23girl and reindeer on chair
A medium shot shows a young African American girl sitting comfortably on a striped armchair, warmly embracing a white plush reindeer with silver antlers and a blue skirt. The chair has alternating dark gray and light beige stripes. The background features a light-colored wall and part of a wooden staircase railing, suggesting a home environment. The lighting is soft and natural, creating a cozy atmosphere. The girl's face is lit up with a wide, genuine smile, showcasing her deep affection for her new toy. The camera slowly pushes in towards her. A blue text bar overlay at the bottom of the screen reads "Workshop is honestly the one stop shop for holiday gifting.".
0:25build a bear logo
The scene displays the official Build-A-Bear Workshop logo centered on a clean white background. The logo consists of a circular blue border with the words 'BUILD-A-BEAR' at the top and 'WORKSHOP' at the bottom, and 'EST. 1997' centrally located below the bear's head. Inside the blue circle is a cheerful, smiling yellow teddy bear head with dark blue eyes, nose, and mouth, and two blue paw prints on either side. Below the logo, two lines of text are present: 'MAKE THEIR HOLIDAY MAGICAL.' and 'GIFT A LITTLE JOY THIS SEASON.' The overall color palette is primarily blue, yellow, and white, conveying a friendly and inviting brand image. The lighting is bright and even, presenting the logo clearly.
