0:00product reveal zoom out The scene opens with a medium shot tightly framed on the upper-mid section of an 'Always Discreet' product package, which prominently features a graphic of a person wearing the product. Initially, the focus is on the blue band with the 'always discreet' logo and part of the light purple disposable underwear worn by the depicted person. The background is a dynamic, glowing purple gradient, darker at the edges and brighter towards the center, emphasizing the product. The camera slowly zooms out, revealing the full extent of the product packaging from mid-chest to mid-thigh of the person graphic. A light blue shield icon on the lower right of the package states 'UP TO zero leaks zero odor'. The edges of the package are outlined with a subtle, shimmering white-purple glow. The overall mood is clean and product-focused.
0:01new low price graphic The screen transitions to a full-frame graphic with a vibrant purple gradient background, mirroring the lighting and color scheme of the previous scene. Large, bold, white sans-serif text dominates the center, stacked vertically: 'NEW' appears slightly smaller at the top, followed by 'LOW PRICE' in much larger font. Directly beneath 'LOW PRICE' is a prominent, downward-pointing hot pink arrow, which is slightly translucent and extends towards the bottom of the frame. The graphic is clean, direct, and designed to capture attention, with no other elements present. The overall impression is one of a clear, impactful announcement.
0:03protection message product shot The scene returns to the centered 'Always Discreet' product package, set against the familiar glowing purple gradient background. The product packaging is identical to the initial reveal, showcasing the graphic of a person from mid-chest to mid-thigh wearing the light purple disposable underwear, with the 'always discreet' blue band and the 'zero leaks zero odor' shield clearly visible. Centered above the product package, white sans-serif text appears, stating: 'Same great protection.' The text is clean and legible, reinforcing a key benefit of the product. The lighting remains soft and even, highlighting the product's features and the overall brand aesthetic.
0:05body size and disclaimer The scene continues to display the 'Always Discreet' product package, centrally positioned against the glowing purple gradient background. The white text at the top expands to read: 'Same great protection. No matter the body size.' On the left side of the product package, a vertical stack of four circular icons appears. Each icon represents a different size, with distinct background colors: green for 'S/M', blue for 'L', orange for 'XL', and red for 'XXL', all with white text. This emphasizes the product's availability across a range of sizes. A small, light grey disclaimer text is visible at the very bottom of the screen, reading: '*Based on suggested retail price. Only for packs above 20 counts. Pricing is at the sole discretion of the retailer'. The scene maintains its consistent lighting and on-brand color palette.
