0:00discount offer text
The scene displays a vibrant, solid red background, serving as a clean and attention-grabbing canvas. Centered at the top, the white DoorDash logo is positioned to the left of a thin white vertical separator line, while the white Kroger logo with its shopping cart motif is on the right. Below these logos, large, bold white sans-serif text announces "30% OFF YOUR FIRST $45+ ORDER". Beneath this, in slightly smaller, bold white sans-serif text, is a parenthetical clarification "(up to $20) with code 30FOOD". At the very bottom center, in tiny white text, is a disclaimer: "Ends 12/24. Limit 1. Terms apply." The overall framing is a vertical full-screen graphic display, with bright, even lighting across the entire red surface, creating a clear and direct promotional message. The color palette is dominated by a strong, festive red and crisp white text, conveying a sense of urgency and importance.
0:03holiday food animation
The scene maintains the solid red background with the DoorDash and Kroger logos, and the discount offer text at the top. However, several holiday-themed food items now animate onto the screen from the left and right, settling into the lower half of the frame. These items include a white carton of 'EGG NOG' with red text, a golden-brown lattice-top apple pie, a bowl of bright red cranberries, a sliced roasted ham, three gingerbread cookies in festive shapes (a Christmas tree, a star, and a regular gingerbread man), and two cinnamon sticks. Small, individual elements like tiny brown crumbs or spices float briefly around the items before settling. A decorative border of alternating pink and gold snowflakes and stars materializes along the very bottom edge of the screen. Towards the end of this segment, small green brussels sprouts and orange carrot slices also appear around the ham, suggesting additional holiday side dishes. The lighting remains bright and even, highlighting the fresh appearance of the food. The color palette expands to include the natural hues of the food items, adding warmth and festive cheer to the dominant red and white.
0:05delivery message with food
The scene retains the vibrant red background with the white DoorDash and Kroger logos at the top. The holiday-themed food items, including the carton of egg nog, apple pie, bowl of cranberries, sliced ham, gingerbread cookies, cinnamon sticks, brussels sprouts, and carrot slices, are now fully settled in the lower half of the frame, arranged neatly. The decorative border of pink and gold snowflakes and stars remains along the bottom. The significant change is the primary white text in the center of the screen, which now reads: "KROGER DELIVERED IN AS LITTLE AS 30 MINUTES". Below this, in smaller white text, is a disclaimer: "Based on average delivery time. Delivery times may vary and are not guaranteed." The overall lighting is bright and even, maintaining a festive and clear visual. The composition is horizontally balanced with the food items and vertically centered with the text, conveying a message of convenience with a festive backdrop.
0:09savings message with food
The scene continues with the vibrant red background and the white DoorDash and Kroger logos at the top, separated by a vertical line. The holiday-themed food items, including the egg nog carton, apple pie, cranberries, ham, gingerbread cookies, cinnamon sticks, brussels sprouts, and carrot slices, remain visually static in the lower half of the frame, perfectly arranged. The decorative border of pink and gold snowflakes and stars also persists along the bottom edge of the screen. The central white text has changed again, now proclaiming: "'TIS THE SEASON FOR SAVINGS". This message is presented in large, bold, white sans-serif letters. The overall lighting is bright and even, maintaining the cheerful and festive mood established by the food items. The composition is balanced and clear, effectively conveying a holiday-themed promotional message.
0:12closing logos
The scene reverts to a plain, solid red background, identical to the opening shot. All previously displayed food items, promotional text, and decorative borders have disappeared. Only the white DoorDash logo on the left and the white Kroger logo on the right remain, separated by a thin white vertical line. These logos are centered horizontally and vertically, dominating the frame. The lighting is uniform and bright across the entire red surface, creating a clean and impactful final brand statement. The color palette is reduced to the striking combination of deep red and crisp white, providing a strong visual conclusion.
