0:00shredded plastic machine A close-up, low-angle shot captures a steady stream of brightly colored shredded plastic fragments pouring from the mouth of a large, industrial-looking blue machine. The fragments, a chaotic mix of red, black, green, yellow, and blue, form a growing pile inside a large, white woven sack visible at the bottom of the frame. The machine is heavily worn and somewhat rusty, indicating heavy use. The lighting is bright and industrial, likely from overhead artificial sources, casting minimal shadows. The overall color palette is dominated by the vibrant plastic pieces against the dull blue and white of the machine and sack. Text overlay at the bottom reads: 'Billions of'. The camera is static.
0:01landfill overhead An overhead, wide shot reveals a vast and chaotic landfill filled with an assortment of garbage. Plastic bags, discarded wooden crates, food containers, and various colorful debris are haphazardly scattered across the frame, forming an overwhelming texture of waste. The colors are muted and dirty, dominated by grays, whites, and faded blues and reds, reflecting the unsanitary environment. The lighting is natural and even, suggesting an outdoor, possibly overcast, setting. There are no distinct actions, only the static visual of the massive accumulation of trash. Text overlay at the bottom reads: 'plastic phone cases end up in landfills'. The camera is static.
0:03phone cases on counter An overhead, medium shot displays a cluttered arrangement of several used smartphone cases on a textured, light gray countertop. The cases vary in color and material, including a light pink silicone case, a clear plastic case with a subtle pattern, and a translucent purple case. They are casually stacked and spread out, suggesting a collection of old accessories. The lighting is bright and even, highlighting the details and textures of the cases. The color palette is soft pastels and transparent plastics against the neutral background. Text overlay at the bottom reads: 'every single year.'. The camera is static.
0:04new iphone render A digitally rendered image features an orange-colored smartphone, likely an iPhone, against a stark white background. The phone is shown from two angles: a full back view on the left, displaying its triple camera array and the Apple logo, and a partial side/back view on the right, showing the internal components illuminated with an orange glow, hinting at advanced technology. The lighting is flat and uniform, typical of product photography, emphasizing the sleek design and vibrant orange hue. The color palette is dominated by the bright orange of the phone against the white background, with contrasting black camera lenses. Text overlay at the bottom reads: 'Because every fall, new iPhone.'. The camera is static, focusing on the product image.
0:05phone case in trash A low-angle, medium shot shows a hand dropping a clear, plastic smartphone case into a sleek, dark gray or black trash can with a metallic finish. The trash can is open, revealing a black trash bag liner inside. The background consists of a plain white wall on the left and a warm wooden panel on the right. The lighting is bright and neutral, clearly illuminating the action. The color palette is subdued, focusing on the grays, black, and natural wood tones, contrasting with the clear phone case. The action is quick and decisive, emphasizing the disposal. Text overlay at the bottom reads: 'new case. Old case becomes garbage.'. The camera is static.
0:07hand holding clear case A close-up shot focuses on a light-skinned hand holding a clear smartphone case against a plain, light gray background. The case features a prominent white circular MagSafe-like ring and a vertical line design on its back. The hand is positioned slightly to the right, presenting the case clearly to the camera. The lighting is soft and diffused, creating subtle highlights on the plastic. The color palette is minimalist, featuring the clear case and white design against the neutral gray wall. Text overlay at the bottom reads: 'And those plastic cases you buy aren't'. The camera is static.
0:09woman sad with cases A medium close-up shot features a young adult woman with long red hair, positioned slightly off-center to the left. She is holding two identical beige phone cases, one in each hand, dangling them by her sides with a look of disappointment or sadness on her face. Her eyebrows are furrowed, and her mouth is slightly downturned. She wears a beige cardigan over a dark brown top. The background is a plain, light gray wall, suggesting an indoor setting. The lighting is soft and even, emphasizing her facial expression and the neutral tones of her clothing and the cases. Text overlay at the bottom reads: 'made to last.'. The camera is static.
0:10woman displeased trash A medium close-up shot focuses on a young adult woman with long, dark brown hair, wearing a simple white t-shirt. She stands in front of a plain, light gray wall, holding a clear plastic phone case over an open, dark gray trash can, making a visibly displeased or disgusted face. Her eyebrows are raised, and her mouth is contorted in a grimace. The trash can is open, with a black liner visible. The lighting is bright and even, highlighting her expression and the details of the phone case. The color palette is neutral, with the white shirt, gray wall and bin, and the clear plastic case. Text overlays appear: 'Nobody's talking about this.' followed by 'But we should be.'. The camera is static.
0:13woman smiling with case A bright, medium shot captures a young adult woman with long, light brown hair, smiling broadly and looking directly into the camera. She holds a smartphone with a light beige, patterned phone case directly in front of her, as if taking a mirror selfie. The case features colorful, doodle-like illustrations of various pasta shapes. She wears a light-colored, possibly off-white, cardigan. The background shows a bedroom setting with a neatly made bed with a gray headboard, and a white air conditioning unit on the wall above. The lighting is warm and inviting. The color palette is soft, with beige, pastels, and white dominating. Text overlay at the bottom reads: 'Pela Cases are different.'. The camera is static.
0:15green case over plant A close-up shot focuses on a light-skinned hand holding a light green phone case over a potted plant with large green leaves. The background is softly blurred, showing hints of a light-colored table and possibly a couch. The phone case has a slightly textured, matte finish, and the Pela logo is subtly visible at the bottom. The lighting is natural and bright, illuminating the case and plant. The color palette is predominantly green, with the phone case harmonizing with the plant foliage. Text overlay at the bottom reads: 'Made with plants'. The camera is static.
0:16pink strawberry case A close-up shot features a light-skinned hand holding a vibrant pink phone case adorned with a repeating pattern of small red strawberries and green leaves. The case is held over a blurred background of a green ribbed sofa and a patterned cushion, suggesting a cozy home environment. The case has a matte finish, and the Pela logo is visible near the bottom. The lighting is soft and even, highlighting the bright colors of the case. The color palette is a cheerful combination of pink, red, and green. Text overlays appear: 'Built to last' followed by 'Fully compostable when you're done.'. The camera is static.
0:18pomegranate case outdoors A medium shot shows a light-skinned hand holding a phone case with a cream background and a pattern of red pomegranates and green foliage. The setting is outdoors, with a blurred background of green trees, a sidewalk, and hints of a residential area. The sunlight is bright, creating a cheerful atmosphere. The color palette is natural and earthy, combining the cream and red of the case with the vibrant greens of the foliage. Text overlay at the bottom reads: 'Just because they're made from a plant based'. The camera is static, focusing on the phone case and the natural environment.
0:20yellow floral case outdoors A medium shot captures a light-skinned hand holding a phone case featuring a cream background with a delicate pattern of yellow flowers and small bees. The scene is outdoors on a sunny day, with a blurred background of green trees, red leaves, and possibly a blue sky, giving a warm, natural feel. The case is held at a slight angle, showcasing its design. The lighting is bright and natural, enhancing the cheerful yellow and green colors. Text overlay at the bottom reads: 'material doesn't mean they're any less protective.'. The camera is static, focusing on the phone case against the natural backdrop.
0:23blue boot case outdoors A medium shot displays a light-skinned hand holding a phone case featuring a light beige background with a playful pattern of blue cowboy boots and subtle seashell motifs. The setting is outdoors, with a blurred background of green shrubs and red brickwork, suggesting a garden or park. The lighting is bright and natural, highlighting the case's soft color palette of blues, beige, and greens. Text overlay at the bottom reads: 'They're soft, durable,'. The camera is static, keeping the focus on the phone case and its unique design.
A low-angle, medium shot captures a person's foot, clad in a white sneaker with a brown sole, accidentally kicking or dropping a light blue phone case. The case slides across a dark asphalt or concrete path, ultimately coming to rest face down, showcasing its back with a subtle pattern. The background is blurred, showing hints of foliage. The lighting is natural and bright, clearly showing the action. The color palette is subdued, with grays, muted blues, and the white of the sneaker dominating. Text overlay at the bottom reads: 'and will actually protect your phone.'. The camera is static, observing the drop.
0:26woman in kitchen with case A medium shot features a young adult woman with long red hair, positioned centrally in a bright, modern kitchen. She is smiling gently and holding up a blue phone case with a marine-themed pattern (fish, stingrays) in her right hand, showcasing it to the camera. She is wearing a light beige cardigan over a dark brown top and blue jeans. The background consists of white kitchen cabinets, a light gray countertop, and a roll of paper towels. The lighting is bright and clean, typical of an indoor kitchen. The color palette is light and airy, with blues and neutrals. Text overlay at the bottom reads: 'Same protection, zero guilt,'. The camera is static.
0:29woman pointing at case A medium close-up shot shows a young adult woman with dark hair, looking intently at a vibrant blue phone case she is holding in her hand, which is adorned with a colorful leopard and tiger print pattern. Her left index finger points towards the case, drawing attention to its design. She wears a light pink or coral top. The background is a slightly blurred apartment interior with a white air conditioning unit and a light gray couch. The lighting is soft and even, highlighting the bright colors of the case. The color palette is bold and energetic, with blues, oranges, pinks, and yellows. Text overlay at the bottom reads: 'and you're not contributing to billions of cases'. The camera is static.
0:31two cases in bedroom A close-up shot focuses on a light-skinned hand holding two phone cases, a plain light green one and another with a white background and a pattern of blue, yellow, and orange citrus fruits and flowers. The cases are held against a blurred background of a tastefully decorated bedroom, featuring a patterned headboard, decorative pillows, a light blue duvet, and dark gray curtains. The lighting is soft and ambient, creating a cozy atmosphere. The color palette is a mix of soft pastels and muted tones. Text overlay at the bottom reads: 'rotting in a landfill.'. The camera is static, showcasing the variety of case designs.
0:32woman on phone pela logo A medium shot captures a young adult woman with long, flowing blonde hair, smiling widely and engaged in a phone call. She holds a smartphone with a gray spiderweb-patterned phone case to her ear, positioned slightly to the right of the frame. Her head is tilted back slightly, and she looks upwards with a joyful expression. She is wearing a plaid long-sleeved shirt in shades of red, brown, and gray. The background is blurred green foliage, suggesting an outdoor setting. The lighting is natural and bright, creating a cheerful mood. The color palette is warm, with the blonde hair and plaid shirt contrasting with the green background. Text overlay appears: 'It's time someone said it.' initially, then changes to the 'pela' logo in white, centrally placed on the screen. The scene ends with a slight blur applied to the entire frame.
