0:00uneven skin demonstration
The scene opens with a close-up of a young woman's face, framed from the shoulders up, against a plain white background. Her dark, straight hair frames her face. Initially, she cups her cheeks with both hands, fingers slightly spread and nails painted a deep red. Her expression is somewhat neutral, looking directly at the camera. She then uses her index fingers to gently pull down the skin under her eyes, highlighting potential dark circles or uneven tone, and slightly shifts her gaze upwards. The lighting is soft and frontal, creating minimal shadows and emphasizing her facial features. The overall color palette is warm, with her natural skin tone and the vibrant red of her nails standing out. The camera remains static throughout this short sequence.
0:02product reveal
This scene presents a medium close-up of a CeraVe Skin Renewing Brightening Lotion tube, held vertically in the foreground, completely in focus. The tube is white with a prominent purple cap and label, featuring the 'CeraVe' logo in a bold, sans-serif font. Text on the label reads 'Skin Renewing Brightening Lotion' and 'SPF 30'. In the blurred background, the same young woman from the previous scene is visible, holding the product and smiling subtly at the camera. Her dark hair is visible on either side of the tube. The lighting is bright and even, highlighting the product details. A purple text overlay at the bottom of the screen reads 'NEW Skin Renewing Brightening Lotion'. The color palette is dominated by white, purple, and the woman's warm skin tone.
0:03lotion application demo
A tight close-up shot focuses on a hand squeezing white lotion onto the back of another hand. The skin appears smooth and healthy. The hand holding the tube has neatly manicured nails painted a deep red, matching the subject from earlier scenes, and a gold ring on the ring finger. The CeraVe product tube is visible in the frame, angled towards the hand, with its white and purple branding clearly identifiable. The lotion emerges from the nozzle in a thick, creamy white squiggle. The background is a plain, textured white wall, keeping the focus entirely on the product and application. The lighting is soft and bright, emphasizing the texture of the lotion. A purple text overlay at the bottom of the screen reads 'NEW Skin Renewing Brightening Lotion'.
0:06ulta beauty bag
The scene displays a medium shot of a bright orange Ulta Beauty shopping bag, centered prominently in the frame. The bag is made of paper, with the white 'ULTA BEAUTY' logo printed across the front in a large, elegant sans-serif font, accompanied by white twisted paper handles. The bag sits on a light-colored wooden surface, possibly a desk or counter. The background is a soft, indistinct white wall, creating a clean and minimalist setting that highlights the brand. The lighting is even and diffused, casting soft shadows beneath the bag. The overall color palette is vibrant orange and clean white, conveying a sense of retail and beauty. The camera is static, providing a clear, unwavering view of the bag.
0:06face lotion application
A close-up shot shows the young woman applying the white lotion to her face. She uses her right index finger to dab a small amount of lotion onto her right cheek, near her eye, before gently rubbing it in with her fingertips. Her dark, wavy hair cascades over her shoulders. The background is softly blurred, showing warm, diffused sunlight filtering in from a window, suggesting an indoor setting bathed in natural light. Her expression is focused and gentle. Her nails are still a striking red. The lighting emphasizes the texture of the lotion on her skin. She is wearing a light-colored, possibly white or cream, long-sleeved top with a ribbed texture. The camera maintains a static position, allowing full focus on the application process.
0:08post application glow
The scene returns to a close-up of the young woman's face, now looking upwards and slightly to the right, with a soft, content expression. Her dark hair is styled down, framing her face. She once again places her hands, with their characteristic red nails, gently on her cheeks. The background is blurred, revealing warm, natural sunlight that highlights the left side of her face and hair. Her skin appears radiant and smooth, emphasizing the product's effect. A purple text overlay appears at the bottom, stating 'Ulta Beauty's Love Your Skin Event 1/4-1/24'. The overall mood is soft and serene, with warm tones dominating the palette. The camera is static.
0:10bogo offer reveal
This is a close-up of the young woman's face, similar to the previous shot, but she slightly shifts her head and looks directly at the camera with a gentle, inviting smile. Her hand is no longer fully on her cheek but her fingers are still subtly touching her jawline on the left side of the frame. The natural, warm lighting from a blurred background continues to illuminate her. Her dark, wavy hair frames her face. Her skin appears smooth and bright. A new purple text overlay is prominently displayed at the bottom: 'BOGO 40% OFF'. The camera remains static, capturing her engaging expression.
0:11call to action gaze
The final scene is a close-up of the young woman's face. She first looks upwards and slightly to the left, then her gaze slowly shifts downwards towards the center, creating a thoughtful or reflective expression. Her dark, wavy hair is prominent, framing her face. The blurred background suggests an indoor setting with warm, ambient lighting, possibly a kitchen or living area with wooden cabinetry subtly visible. Her skin continues to look healthy and radiant. A purple text overlay remains at the bottom, stating 'Shop CeraVe at Ulta Beauty'. The camera remains static, focusing on her expressions as she subtly poses, concluding the visual narrative. The color palette is warm and inviting, with her natural beauty emphasized.
