0:00mixing hair dye
The scene opens with a close-up, high-angle shot looking down into a black bowl where a thick, white, creamy substance, presumably hair developer or bleach, is being vigorously stirred with a black, flat, spatula-like tool. The substance is being mixed into a swirling motion, creating soft peaks and textures. The background is a clean, bright white surface, likely a countertop, which provides strong contrast. Bright, diffused overhead lighting illuminates the mixing process, creating minimal shadows and emphasizing the creamy texture. The dominant colors are stark black of the bowl and stirring tool, and the pristine white of the mixture and background. To the right, a large white circular overlay covers part of the frame, featuring the bold red text 'SALLY.' above the animated white text 'Your roots? Handled.' and 'Your wallet? Winning.' below, with a small red dot preceding 'Winning.'.
0:04woman with dark wavy hair
A medium close-up shot features a woman with long, voluminous, wavy dark brown hair that flows around her face and shoulders. She has a warm, inviting smile with deep red lipstick accentuating her full lips. Her eyes are a deep brown, and she wears subtle makeup with defined eyebrows. She is positioned slightly to the left of the frame, looking towards the camera with a confident, playful expression, tilting her head. She wears a sheer black top or dress with a high neckline. The background is a clean, bright white studio setting, brightly lit with soft, even lighting that highlights her hair and complexion. As she moves her head, her hair dramatically whips around, emphasizing its texture and volume. In the lower left, animated white text reads 'Get' followed by a red dot and 'salon-quality hair color at home.' The top right corner maintains the 'SALLY.' logo in red.
0:07text slide 1200 shades
The scene displays a clean, minimalist graphic with white text on a soft, light pink background. The text '1200+' is prominently displayed in a bold, dark maroon or red font, slightly angled and italicized. Below it, in a smaller, lighter grey font, is the word 'from trusted'. To the right of '1200+', the word 'shades' is written in the same bold, italicized maroon font. The overall color palette is muted and feminine. In the top right corner, the 'SALLY.' logo in red is consistently present, against the light pink background. The lighting is even and bright, emphasizing the clean graphic design.
0:08product montage
This scene is a dynamic montage presented as a 3x2 grid of six individual video clips. Each clip showcases either a person interacting with hair color products or the products themselves. The overall background is bright and well-lit. The top-left panel shows a woman with vibrant orange, curly hair, smiling and holding a 'Color Brilliance' hair dye box. The top-middle panel features a hand holding a box of 'beebioful' hair dye, showcasing its label. The top-right panel shows a woman's hands squeezing hair dye from a tube into a bowl. The bottom-left panel displays a collection of 'Clairol Soy4Plex' hair dye boxes in various shades. The bottom-middle panel shows a woman with wavy reddish-brown hair holding a 'Clairol' hair treatment bottle, with vibrant red lipstick. The bottom-right panel displays a woman with bright pink hair holding a 'XMondo Color' hair dye jar. The 'SALLY.' logo remains in the top right corner throughout the montage, set against a static background.
0:10hair dye application close up
A very close-up shot focuses on the process of hair dye application. The frame is dominated by strands of light-colored hair, coated with a creamy, white hair coloring product. A hand, wearing a black protective glove, is seen meticulously applying the product to the hair, ensuring even saturation. The strands are wet and distinct, adhering slightly to each other due to the product. The background is a soft, out-of-focus blur of warm, light skin tone, likely a neck or shoulder, suggesting the subject's head is tilted away. The lighting is soft and natural, emphasizing the texture of the hair and the product. Text overlays in white, 'Application' and 'essentials for seamless results.', appear at different points, with the 'SALLY.' logo in red remaining in the top right corner.
0:15phone with app
A medium close-up shot centers on a woman's hands holding a modern smartphone, encased in a glittering gold, jewel-encrusted protective case, which prominently displays a multiple-lens camera array. The phone is held vertically, obscuring the woman's face, though her chin and mouth are visible just above the top edge. She has long, straight, rich auburn hair cascading over her shoulders and wears a denim-like top or dress. Her nails are long, manicured, and painted a deep, glossy red, with one accent nail featuring a delicate gold star or floral design. She also wears several silver rings on her fingers. The background is a plain, light grey wall, providing a clean contrast. The lighting is bright and even, highlighting the details of the phone and nails. Overlays include 'SALLY.' logo, and white text: 'Licensed Colorist OnDemand' which later changes to 'Free hair color advice.' then back to 'Licensed Colorist OnDemand'. A small disclaimer 'Our Licensed Colorists are licensed in at least one US state as a cosmetologist.' appears at the bottom.
0:17woman with red bangs
A medium close-up shot features a young woman with striking, medium-length dark red hair styled with a full fringe (bangs) that frames her face. Her hair is sleek and straight. She looks directly into the camera with a confident, open expression and a slight smile. She wears a dark blue denim top or dress with a subtle patterned texture. The background is a clean, bright white studio, framed within a large white circle that reveals a soft pink background outside its perimeter. The lighting is soft and even, accentuating her hair color and fair complexion. The white text 'Color with confidence.' appears in the center of the frame, and the 'SALLY.' logo in red is in the top right corner.
0:20woman with curly hair close up
A dynamic close-up shot focuses on the left side of a woman's face, highlighting her vibrant makeup and textured hair. She has striking light green eyes with elaborate pink and purple eyeshadow, and glossy pink lipstick. Her skin is clear and glowing, with subtle blush on her cheekbones. Her hair is a mass of tight, light brown curls, voluminous and soft, framing her face. She wears a light blue denim jacket, with her shoulder and collar visible. She looks intensely at the camera, then slightly away, exuding confidence. The background is a bright, soft white studio setting, with even, flattering lighting that emphasizes her features. Text overlays appear: 'hair color.' then 'Shop head-turning hair color.' The 'SALLY.' logo in red is visible in the top right corner. The camera slowly zooms in and subtly pans as she shifts her pose.
0:25sally logo reveal
The scene transitions to a minimalistic animation on a solid, light pink background. Initially, the letters 'SALL' in bold, red, sans-serif font appear with a single red dot hovering above where the 'Y' will be. The letters then quickly animate, sliding into place to complete the word 'SALLY.' The red dot then moves to position itself after the 'Y', finalizing the brand logo. The animation is clean and swift, and the red color of the logo stands out against the soft pink background. The entire frame is dedicated to this logo reveal, with no other elements or text. The lighting is uniform and soft, complementing the simple design.
