0:00pouring into mug static
A medium shot focuses on a person's torso and hands against a dark, featureless background. The person, wearing a black hoodie, is pouring a clear, golden liquid from an unseen container (only the stream is visible) into a black, insulated mug. The mug features a prominent gold skull design with flames, and the "IGLOO" logo in white at the bottom. The person's right hand holds the mug firmly by its black handle, while the left hand holds the pouring container out of frame. Below the mug, a black and gold wrestling championship belt, designed as a fanny pack with "WORLD HEAVYWEIGHT CHAMPION" text and a large central skull graphic, is visible around the waist. The lighting is direct, creating highlights on the liquid and the gold elements of the mug and belt, with soft shadows. The overall color palette is dominated by black and gold, conveying a bold and energetic mood.
0:02mug and belt display
A medium shot, similar to the previous scene, displays a person's torso and hands against a dark background. The person, wearing a black hoodie, holds a black insulated mug with a gold skull design and the "IGLOO" logo. The mug is now filled with a golden, frothy liquid, suggesting a beverage. The right hand firmly grasps the mug's black handle, while the left hand rests near the mug, showcasing the product in a static pose. Below the mug, a black and gold wrestling championship belt fanny pack, emblazoned with "WORLD HEAVYWEIGHT CHAMPION" and a large skull graphic, is worn around the waist. The lighting remains direct, highlighting the golden elements and the frothy liquid surface. The color scheme is predominantly black and gold, maintaining a consistent brand aesthetic.
0:03product features montage
This scene is a quick montage showcasing product features. It begins with a close-up on a person's hands unzipping the championship belt fanny pack. The fanny pack, made of black material with a large, ornate gold "WORLD HEAVYWEIGHT CHAMPION" buckle featuring a skull and "W" logo in red, is central. The hands then place a black and white can (with "3:16" visible on its side) into the opened fanny pack's compartment, demonstrating its storage capability. The camera then quickly cuts to a different black insulated mug, this one featuring the text "AUSTIN", "EST. 1996", "3:16", and "STONE COLD" in gold against a black background, along with a gold skull emblem. The person's right hand holds this mug, which has a clear, sippy-cup style lid. The background remains dark, focusing attention on the products. In the top-right corner, the white "IGLOO X WWE" collaboration logos are visible, establishing brand partnership.
0:05celebratory splash reaction
A medium shot shows a person from the chest up against a plain dark background, with the "IGLOO X WWE" logos in white in the top right. The person is holding both the black and gold championship belt fanny pack with their left hand, which is open and partially revealing the interior, and the black insulated mug with the gold skull design in their right hand. Liquid is actively splashing out of the mug, creating a dynamic visual of white foam and droplets against the black mug, suggesting an energetic or celebratory moment. The person, an adult male, wears a camouflage baseball cap backwards and a black hoodie. He has a wide-eyed, exaggerated surprised or excited expression, with his mouth open in an O-shape. The lighting highlights the splashing liquid and the gold elements of the belt and mug, creating a dramatic effect. The overall mood is playful and energetic.
