0:00intro problem setup A young woman is centered in a medium close-up shot, looking directly into the camera and speaking. She has long, wavy brown hair with lighter highlights, parted down the middle, and is wearing a light pink and white striped t-shirt. Her expression is earnest and engaging as she addresses the viewer. The background is a clean, modern kitchen with white cabinetry and light wooden open shelving on the left, displaying various kitchenware. A white toaster and some fruit are visible on a light-colored countertop. The lighting is bright and even, suggesting indoor artificial light, casting minimal shadows. On-screen text 'Okay Moms: if you have picky eaters' appears at the bottom of the frame.
0:07product reveal talking head The young woman from the previous scene is still centered in a medium close-up, speaking directly to the camera. Her facial expression is now more enthusiastic, showcasing a confident smile. She holds up a 'First Day Kids Multi+Superfoods' product container in her right hand, clearly visible in the lower right portion of the frame. The container is light blue with vibrant green and yellow abstract designs and white text. The kitchen background remains the same, with warm under-cabinet lighting adding a cozy glow. On-screen text 'i've been giving my kids First Day' is positioned below her face.
0:09kids with product wide A slightly elevated wide shot captures three children sitting at a long, white marble countertop. The product container, 'First Day Kids Multi+Superfoods,' is placed in the center of the counter. The children, two boys and one girl, are attentively looking at the container. The boy on the left wears glasses and a striped shirt, the middle boy wears a plain t-shirt, and the girl has long brown hair and a floral top. In the background, a cozy living area with a piano, a large green plant, and a brown leather couch is visible. The lighting is warm and inviting. On-screen text 'a new kind of multivitamin' appears.
0:12pouring gummies close up A close-up shot focuses on an adult's hand as it tips the 'First Day Kids Multi+Superfoods' container, pouring a scattering of star-shaped, amber and red gummies onto a pristine white marble countertop. The container's side with green and yellow swirling patterns is partially visible. The lighting is bright and clear, highlighting the textures of the gummies. On-screen text '21 Organic Superfoods' with a green checkmark icon is prominently displayed at the bottom of the frame.
0:14kids interacting with gummies medium A medium shot shows the three children from before, now interacting with the gummies spread on the white marble countertop. The boy in glasses is reaching for a gummy, while the middle boy is also looking at the gummies. The girl on the right is intently examining something in her hand, possibly a gummy. The 'First Day Kids Multi+Superfoods' container is placed on its side nearby. The background remains the living area with a piano and plants. On-screen text '9 Key Vitamins' with a green checkmark icon appears at the bottom.
0:16girl holding gummy close up A tight close-up shot focuses on a young girl's face and hands. She has long, curly light brown hair and wears a yellow long-sleeved shirt. She is holding a single amber-colored, star-shaped gummy delicately between her thumb and forefinger, examining it with a soft, slightly questioning gaze directed towards the camera. Her face is bright, and the lighting is soft and natural. On-screen text 'naturally colored with carrots blackcurrant and red bell pepper' appears at the bottom of the frame.
0:20host explaining ingredients The woman host returns in a medium close-up shot, again speaking directly to the camera from her kitchen. Her expression is informative and reassuring as she details the product's natural composition. The background and lighting remain consistent with her earlier appearances. On-screen text 'just 2 grams of organic cane sugar' and 'NO ARTIFICIAL SWEETENERS' with a red 'X' icon are displayed, highlighting key product benefits related to health and purity.
0:23product front label close up A close-up shot captures an adult's hand holding the 'First Day Kids Multi+Superfoods' container. The camera focuses on the front label, which is light blue with green and yellow wavy designs, prominently displaying the brand name 'first day' and product type 'KIDS MULTI + SUPERFOODS'. The container is held over a blurred background of a living area with a floral arrangement, creating a soft focus that keeps the product sharp. The lighting is bright and clean. On-screen text 'they're free from gelatin,' is visible at the bottom.
0:25product side label certifications The close-up shot continues, but the adult's hand rotates the 'First Day Kids Multi+Superfoods' container to show its side label. The side features several certification icons in a vertical column, including 'clean label certified,' 'NO ARTIFICIAL SUGARS,' 'GLUTEN-FREE GF,' 'VEGAN,' 'NON GMO,' and 'FREE FROM TOP NINE ALLERGENS.' The background is still the softly blurred living area. The lighting is consistent and highlights the detailed text and icons. On-screen text 'gluten, gmos, synthetic dyes, fake flavors, and the top 9 allergens.' is overlaid, reinforcing the product's clean ingredient profile.
0:29host explaining hidden hunger The woman host is back in a medium close-up, speaking with a serious and concerned expression, directly engaging the viewer. She explains the concept of 'hidden hunger' in children, with the familiar kitchen background. Her body language is empathetic, reflecting the gravity of the topic. The consistent, bright lighting illuminates her face clearly. On-screen text 'first day was created because so many kids struggle with something called hidden hunger' and 'they're eating enough but still not getting what their brains and bodies truly need' appears in succession.
0:38toddler eating salad medium A medium close-up shot focuses on a blonde toddler in an olive green shirt, seated at a wooden table in a high chair. The toddler is intently picking small cherry tomatoes and other vegetables from a white plate containing quinoa and a small salad. Another young girl in a floral dress is partially visible in the background, out of focus. The setting appears to be a dining area within a home, with soft, warm lighting. The toddler's expression is concentrated, with food on their lips, showing the challenges of picky eating. On-screen text 'sometimes kids go through picky phases where they gravitate towards the same few foods' is displayed.
0:42girl eating popcorn overhead An overhead shot captures a young girl with curly brown hair and a large cream-colored bow in her hair, sitting at a white marble countertop. She is wearing a yellow long-sleeved top and is reaching into a white bowl filled with popcorn, picking up pieces. The shot is tightly framed on the girl and the bowl, with the shiny white countertop filling most of the lower frame. The background is a blurred, bright kitchen. The lighting is bright and focused, highlighting the action. On-screen text 'on repeat or they may want to fill up on snacks which can run low in actual nutrients' is visible.
0:46child eating close up hands A close-up shot focuses on a child's hands attempting to eat from a plate. The plate contains a portion of quinoa, shredded chicken, and a small salad with cherry tomatoes and cucumber on a bed of lettuce. The child's hands, with small fingers, use a fork to try and manage the food, reflecting some difficulty. The plate is white with a blue floral pattern. The wooden table and a blue fabric placemat are visible, suggesting a home dining setting. The lighting is warm and natural, emphasizing the colors of the food. On-screen text 'and then there's the hurdle that even healthy foods' is shown.
0:48girl eating salad wide shot A wide shot shows a young girl with long, light brown hair, wearing a pink floral dress, sitting at a wooden dining table. She is focused on eating a meal from a white plate, which contains quinoa, shredded chicken, and a salad. A purple water bottle is beside her. In the background, a cozy living room with a brown leather couch, green plants, and a child's toy tractor is visible, indicating a family home environment. The lighting is warm and inviting. On-screen text 'like fruits and vegetables have fewer nutrients than they did 50 years ago' appears, providing a statistic.
0:51girl eating salad close up A quick close-up shot focuses on the same young girl's face as she eats her meal. Her mouth is slightly full, and she glances up at the camera with a playful and sweet expression, showing a moment of interaction. Her long, light brown hair frames her face, and her pink floral dress is visible. The background is softly blurred. The lighting is consistent and flattering, highlighting her innocent gaze. There is no on-screen text in this brief shot.
0:52host explaining folic acid The woman host reappears in a medium close-up, continuing her discussion directly to the camera in the kitchen setting. Her expression is serious and highly informative, as she delves into complex nutritional information regarding folic acid absorption and gene mutations. She uses hand gestures to emphasize points. The background of the kitchen with wooden shelving and white cabinets is visible, bathed in bright, consistent lighting. On-screen text 'also about 40% of kids can't absorb folic acid because of the mthfr gene mutation' and subsequent text 'i know that runs in our family' followed by 'most multivitamins still use folic acid but first day doesn't they use methylfolate which all kids can actually process when they're getting the nutrients they actually need' are overlaid on the video, explaining the scientific basis for the product's formulation.
1:47boy doing homework A close-up shot focuses on a young boy, around 8-10 years old, with short, light brown hair and wearing black-rimmed glasses. He is deeply concentrated on a worksheet, holding a yellow pencil and writing. He wears a brown and white striped t-shirt. The setting is a home environment, likely a desk or dining table. A large green plant is blurred in the background. The lighting is soft and ambient, creating a calm atmosphere for learning. On-screen text 'this can help with focus and learning' is displayed.
