0:00intro product reveal
A medium shot frames a young woman, appearing to be in her late 20s or early 30s, standing in a bright kitchen. She is positioned slightly to the left of the frame, facing the camera with an engaging smile. On the wooden countertop in front of her are two large Caraway brand product boxes: one is a bright yellow box showcasing a matching yellow pot with a silver handle, labeled 'Caraway Essential Cookware, Made Better,' and the other is a large, dark gray box with 'Caraway' written in gold lettering. The kitchen background features olive-green cabinetry with brass knobs, white tiled walls, and open wooden shelving adorned with various kitchen items and decor. The lighting is bright and natural, suggesting daylight, creating a warm and inviting atmosphere. A text overlay at the top reads: 'The sale you've been waiting for is here.' Another text overlay appears briefly, stating 'Up to 20% OFF sitewide.' The color palette is vibrant with the yellow cookware and dark green cabinetry, contrasted by the warm wood tones of the counter and shelves.
0:06kitchen product display
A smooth, slow panning shot moves right to left across a well-organized and aesthetically pleasing kitchen counter area. The counter is white, complemented by olive-green base cabinets and an off-white beadboard backsplash. Various Caraway kitchenware items are neatly displayed: bright yellow pots with lids, a knife block with wooden utensils, and several gray organizers holding baking sheets and cutting boards. A window with small panes looks out onto lush green trees, providing natural light. Overhead, a small, dark green wall-mounted shelf holds spice jars. The overall lighting is bright and even, highlighting the clean and organized space. A text overlay in a dark green bubble reads: 'Been eyeing Caraway? Now is your time ✨'. The color palette emphasizes natural greens, warm whites, and bright yellow accents, creating a fresh and inviting kitchen environment.
0:11chopping onions
A close-up shot focuses on a person's hands as they meticulously chop a white onion on a light wooden cutting board. The onion is already partially diced, with many small, white pieces scattered around. The hands are engaged in the precise action of chopping, holding a silver chef's knife. The background is slightly blurred, showing a dark green sweater sleeve and a hint of a kitchen counter. The lighting is bright and direct, clearly illuminating the chopping action. A text overlay reads: 'BIGGEST SALE OF THE YEAR'. The colors are natural, featuring the white of the onion, the warm tone of the wooden board, and the dark green of the clothing.
0:12chopping herbs
A close-up shot of a person's hands chopping fresh green herbs on a light wooden cutting board. The knife, a large silver chef's knife, is moving quickly to finely mince the herbs. The background is slightly out of focus, showing a glimpse of a kitchen environment. The lighting is bright and even, highlighting the vibrant green of the herbs. A text overlay reads: 'BIGGEST SALE OF THE YEAR'. The colors are fresh and natural, with the green herbs contrasting against the warm wood of the board.
0:13utensil storage
A close-up shot captures a hand reaching into a sleek, dark blue utensil holder to retrieve a wooden spoon. The holder is filled with various wooden kitchen tools, and next to it, a wooden knife block holds several knives with dark handles. The background is a clean, light-colored kitchen surface. The lighting is bright and clear, emphasizing the textures of the wood and the smooth finish of the holder. A text overlay reads: 'Up to 20% OFF sitewide 🌸'. The dominant colors are natural wood tones, dark blue, and light grays, suggesting a modern and organized kitchen aesthetic.
0:15melting butter
An overhead shot looks directly down into a bright yellow Caraway pot placed on an electric stovetop burner. A pat of butter is melting in the center of the pot, creating a shimmering, bubbly yellow liquid as it spreads across the light gray non-stick surface. The pot's exterior is a vibrant yellow with a silver handle. The stovetop is white with black burners. The lighting is bright and direct, highlighting the melting butter. The color palette is dominated by the bright yellow of the pot and butter, contrasted with the gray interior and white stovetop, conveying a sense of clean and efficient cooking.
0:16stirring pot
A medium shot captures a woman from the waist up, standing at a white electric stovetop. She is stirring ingredients in a vibrant yellow Caraway pot with a wooden spoon. The pot is positioned on the front burner, and a yellow lid rests on the back burner. The kitchen background is visible with olive-green cabinets, a white microwave oven above the stovetop, and shelves with kitchen items. The lighting is bright and natural, casting soft shadows. A text overlay appears below, stating: 'Don't miss your chance to save Black Friday Sale ends soon 🔥'. The scene's colors are a mix of the woman's dark green sweater and olive apron, the bright yellow cookware, and the rustic warmth of the wooden shelves and counter, suggesting a homely and functional kitchen.
0:18opening can
A close-up shot focuses on a person's hands operating a can opener on a green can. The can opener is a sleek, silver-toned tool with the 'Caraway' logo subtly visible on its handle. The hands are precisely gripping the can opener and rotating the mechanism to open the can. The background is a warm wooden countertop, with glimpses of a dark green sweater sleeve and a light olive-green apron. The lighting is bright and direct, highlighting the metallic sheen of the can opener. A text overlay reads: 'Don't miss your chance to save Black Friday Sale ends soon 🔥'. The colors are natural, primarily the green of the can, the silver of the opener, and the warm wood tone of the counter, creating a clean and functional visual.
0:21cooking vegetables overhead
An overhead shot provides a clear view of various chopped vegetables, including onions, carrots, and mushrooms, simmering in a bright yellow Caraway pot on an electric stovetop. A wooden spoon is actively stirring the colorful mixture. The pot's interior is a light gray, offering a clean contrast to the vibrant vegetables. The white electric stovetop with black burners is also visible. The lighting is bright and even, highlighting the fresh ingredients and the cooking process. The color palette is earthy and warm, with the greens, oranges, and browns of the vegetables complemented by the yellow pot, conveying a wholesome and appetizing scene.
0:23cook presenting food
A medium shot captures the woman from the chest up, smiling at the camera, with her left hand gesturing towards the yellow Caraway pot cooking on the stovetop. The pot contains a mix of cooked vegetables. The kitchen background is busy with a white microwave, olive-green cabinets, and shelves filled with kitchen items. The lighting is bright and natural, giving the scene a fresh and inviting feel. A text overlay in a dark green bubble reads: 'This is your sign to finally get quality non-toxic kitchenware'. The colors are vibrant with the yellow pot, the woman's dark green sweater, and the warm wood tones of the kitchen, creating an energetic and friendly atmosphere.
0:25pot lid placement
A close-up shot focuses on a person's hands placing a matching yellow lid onto the yellow Caraway pot on the stovetop. The pot is filled with cooked ingredients. The stovetop is white, and the background shows blurred kitchen elements, including a white microwave and various utensils in a holder. The lighting is bright and even, highlighting the careful action. A text overlay in a dark green bubble reads: 'This is your sign to finally get quality non-toxic kitchenware'. The primary colors are the bright yellow of the pot and lid, the white of the stovetop, and a glimpse of the dark green sweater, conveying a clean and orderly cooking process.
0:27bakeware storage
A close-up shot of a hand neatly placing a yellow Caraway baking sheet into a light gray, segmented storage organizer. The organizer is designed to hold multiple baking sheets and cutting boards vertically, ensuring an organized kitchen counter. The background includes a white beadboard wall and a dark green kitchen shelf with decorative items. The lighting is bright and natural, emphasizing the product's storage solution. A text overlay in a dark green bubble reads: 'This is your sign to finally get quality non-toxic kitchenware'. The colors are a mix of bright yellow, light gray, and natural wood tones, showcasing a functional and stylish kitchen organization system.
0:28transferring to baking dish
A medium shot captures the woman from the chest up, holding a steaming yellow Caraway pot with a green-and-white plaid oven mitt in her left hand. She is carefully pouring cooked ingredients from the pot into a smaller, round yellow Caraway baking dish that sits on a warm wooden countertop. Another red-and-white striped tea towel is folded on the counter nearby. The kitchen background is slightly blurred but shows olive-green cabinets and various kitchen accessories. Steam rises gently from the pot, indicating hot food. The lighting is bright and warm, creating an inviting and wholesome atmosphere. A text overlay appears below, stating: 'No PTFE. No PFOA. Just great cooking.'. The color palette is rich with the bright yellow of the cookware, the earthy tones of the food, and the warm wood of the counter, creating a cozy and homey feel.
0:30serving food from pot
A medium shot focuses on the woman as she uses a wooden spoon to scoop cooked food from the large yellow Caraway pot into a smaller, round yellow Caraway baking dish on a wooden countertop. Steam is still visibly rising from the food. She wears a green-and-white plaid oven mitt on her left hand, which steadies the pot. The background shows a blurred kitchen with olive-green cabinets. The lighting is bright and natural, emphasizing the fresh, home-cooked meal. A text overlay at the bottom reads: 'No PTFE. No PFOA. Just great cooking.' and then fades to 'No harmful chemicals at all.' The color palette features the bright yellow cookware, the earthy colors of the food, and the warm wooden counter, creating a wholesome and appealing scene of food preparation.
0:34preparing pie crust
A close-up shot of a person's hands meticulously working on a pie crust in a yellow Caraway baking dish, which is resting on a gray baking sheet on a warm wooden countertop. The hands are carefully pressing and crimping the edges of the dough, shaping it around the dish. A red-and-white striped tea towel is visible nearby. The background is slightly blurred, showing glimpses of a kitchen environment with olive-green cabinets. The lighting is bright and warm, creating a cozy atmosphere suitable for baking. A text overlay reads: 'Now's the time to upgrade to forever-chemical-free kitchen 💚'. The color palette is earthy and warm, with the golden-brown of the pie crust, the bright yellow of the dish, and the natural wood tones, evoking a sense of homemade goodness.
0:37food storage retrieval
A close-up shot from a low angle shows a person's hand reaching into a cabinet to retrieve a dark blue Caraway food storage container. The container is part of a set, neatly organized within a light gray divider system inside the dark green cabinet. The hand pulls the container forward smoothly. The cabinet interior is dark green, contrasting with the light gray dividers and the blue containers. The lighting is somewhat dim inside the cabinet, but brightens as the container is pulled out. A text overlay reads: 'Now's the time to upgrade to forever-chemical-free kitchen 💚'. The colors are deep and rich with the dark blues and greens, balanced by the light gray, suggesting a modern and efficient kitchen storage solution.
0:40transferring to storage
A medium shot shows the woman spooning cooked food from the large yellow Caraway pot into a dark blue Caraway food storage container, which rests on a warm wooden countertop. A red-and-white striped tea towel is visible to the right. Steam rises faintly from the food. The kitchen background is slightly blurred, revealing olive-green cabinets and a white microwave. The lighting is bright and natural, casting soft shadows. A text overlay reads: 'Easy to clean'. The color palette features the bright yellow pot, the deep blue storage container, the earthy food colors, and the warm wood, creating a pleasant and functional kitchen scene.
0:43sealing food container
A close-up shot focuses on a person's hands as they meticulously press down the clear lid onto a dark blue Caraway food storage container, sealing it. The container is filled with cooked food and sits on a warm wooden countertop. The background is softly blurred. The lighting is bright and direct, highlighting the action and the texture of the container. A text overlay reads: 'Easy to clean'. The colors are a mix of the deep blue of the container, the clear lid, the earthy food colors, and the warm wood, emphasizing practicality and freshness.
0:44washing pot
A close-up shot from a slightly high angle shows a person's hands holding and washing a yellow Caraway pot under running water in a stainless steel sink. The pot's light gray non-stick interior is visible, with minimal food residue being easily rinsed away. The hands are gently cleaning the pot. The background features a silver faucet and a bright orange-red scrubbing pad or towel. The lighting is bright and clear, emphasizing the ease of cleaning. The colors are bright with the yellow pot, the silver of the sink and faucet, and the hint of orange, conveying a sense of effortlessness and hygiene.
0:46pot storage by window
A medium shot captures two bright yellow Caraway pots with their lids, neatly stored vertically in a light gray, segmented organizer on a white countertop. The organizer is positioned directly in front of a window with small wooden panes, looking out onto a blurred backdrop of green trees and hints of autumn foliage. A hand reaches in to adjust one of the pots. The lighting is bright and natural, streaming in from the window. The colors are warm and natural, with the vibrant yellow contrasting against the neutral gray organizer and the earthy tones outside the window, suggesting functional and attractive kitchen storage.
0:48presenting baked pie
A medium shot frames the woman from the chest up, holding a light gray Caraway baking sheet with a baked pie in a yellow Caraway dish on it. She carries the tray confidently and carefully places it on a warm wooden countertop. A green-and-white plaid tea towel and a red-and-white striped tea towel are folded neatly on the counter. The kitchen background is visible with olive-green cabinets and a white microwave. The lighting is bright and warm, creating a cozy and inviting atmosphere. A text overlay reads: 'If you've been waiting, this is it!' followed by 'Upgrade to Caraway today!'. The color palette is warm and homely, with the golden-brown pie, the bright yellow dish, and the natural wood, emphasizing the delicious results of cooking with Caraway.
0:51final product reveal and call to action
A medium shot initially focuses on the baked pie in the yellow Caraway dish on the gray baking sheet, then transitions to frame the woman smiling at the camera, with the pie visible in the lower left foreground. The background is her clean kitchen with olive-green cabinets and a white stovetop. The lighting is bright and natural, enhancing the warm and inviting atmosphere. Text overlays appear: 'Shop Now!' and 'UP TO 20% OFF 💸'. The scene concludes with the woman giving a thumbs-up gesture, reinforcing a positive message. The dominant colors are the warm golden-brown of the pie, the bright yellow of the dish, and the natural wood of the counter, creating a pleasing and persuasive final impression.
