0:00product reveal mod7
The scene opens with a single Oakley MOD 7 ski helmet centered vertically against a dark, deep teal-blue background. A focused, soft-edged circular spotlight illuminates the helmet from above, casting subtle shadows beneath it. The helmet is dark matte black with a prominent, reflective orange-red tinted visor. The 'Oakley' logo, an 'O' with 'OAKLEY' written below, appears in white at the top of the frame. Below the helmet, the text 'MOD 7' is displayed in a stylized, modern white font, slightly transparent, creating an ethereal glow. The overall mood is sleek, futuristic, and premium, highlighting the product's design. The lighting is dramatic, emphasizing the helmet's contours and the metallic sheen of the visor.
0:01mod7 snow burst intro
The scene continues with the Oakley MOD 7 helmet remaining centered against the deep teal-blue background. Suddenly, a dynamic burst of white, powdery material, resembling fine snow or water spray, erupts from beneath and around the base of the helmet. The particles shoot upwards and outwards, creating a vibrant, energetic explosion that partially obscures the lower half of the helmet before settling slightly. The blue background darkens slightly, enhancing the contrast with the white particles. The 'MOD 7' text is no longer visible, but the white 'Oakley' logo remains at the top. The lighting remains dramatic, with highlights catching the individual particles, conveying a sense of impact and action.
0:02prizm lens technology
The camera transitions to a dynamic, close-up shot focused on the vibrant orange-red visor of the Oakley MOD 7 helmet. The visor fills a significant portion of the frame, angled sharply from the bottom-left to the upper-right. A torrent of frothy, white-blue liquid or snow particles rushes dynamically across the surface of the visor from left to right, creating streaks and splashes. The text 'PRIZM™ LENS TECHNOLOGY' appears in white, curving diagonally upwards and to the right, slightly overlapping the visor. The 'Oakley' logo remains visible at the top-center. The background is a blurred, deep blue, suggesting rapid motion. The lighting highlights the texture of the liquid/snow and the reflective quality of the lens, creating a sense of cutting-edge performance.
0:04magnetic visor storage
The scene shifts to a dynamic, medium shot revealing the Oakley MOD 7 helmet from a side-front perspective, angled slightly upwards and to the right. The dark blue background is alive with swirling, frothy white-blue liquid and snow particles, resembling turbulent water. The helmet's orange-red visor detaches smoothly from its main body, sliding upwards and then rotating to be stored on top of the helmet, demonstrating the 'Magnetic Visor Storage' feature. As the visor moves, the text 'MAGNETIC VISOR STORAGE' appears in white, positioned centrally and dynamically following the action. The 'Oakley' logo remains at the top of the frame. The lighting emphasizes the seamless mechanical action and the interaction of the helmet with the dynamic elements.
0:07360 fit system
The camera transitions to an extreme close-up on the lower-back portion of the Oakley MOD 7 helmet. The helmet's dark, smooth surface fills most of the frame. A circular adjustment dial, featuring a small white arrow indicating rotation, is centrally positioned. As the dial is visually 'adjusted,' a vortex of bright white, spark-like particles or snow flurries erupts and spirals outward from around the dial, creating a visually compelling effect. The text '360° FIT SYSTEM' appears in white, aligning with the rotation of the particles, highlighting the functionality. The background is a swirling, deep blue with scattered bright particles. The lighting is sharp, emphasizing the intricate details of the dial and the dynamic particle effect, suggesting precise engineering and a snug fit.
0:09mod7 showcase particles
The scene returns to a medium shot of the Oakley MOD 7 ski helmet, presented from a slightly elevated and front-facing angle, similar to the opening but dynamically re-entering the frame. The helmet is dark matte black with its vibrant orange-red mirrored visor. White, luminous particles, resembling snow or sparkling dust, swirl around the helmet in a graceful, ethereal dance, emanating from the left side of the frame. These particles create an aura of sophistication and precision around the product. The background is a deep, luminous blue, with varying shades creating depth. The 'Oakley' logo remains at the top. The lighting is soft but dramatic, highlighting the helmet's contours as it is showcased amidst the glittering elements.
0:11mod7 vortex reveal
The scene begins with the Oakley MOD 7 helmet seemingly engulfed and then emerging from a rapidly swirling, large vortex of white, fluffy material, resembling a snowstorm or powerful wind current. The vortex occupies the majority of the frame, initially obscuring the helmet. As the vortex dissipates and clears, it reveals the helmet in a medium shot, positioned slightly to the left of center, showcasing its resilient design. The background is a vibrant, swirling deep blue, filled with smaller, fast-moving white particles that continue to streak across the frame. The 'Oakley' logo remains at the top. The camera performs a slight orbit around the helmet as the vortex clears, adding to the dynamic reveal. The lighting is strong, creating contrast between the dark helmet and the bright, energetic particles.
0:14oakley logo reveal
The scene abruptly transitions to a stark black background. Centered horizontally and vertically in the frame is the iconic Oakley logo. The logo consists of a stylized 'O' above the word 'OAKLEY', both rendered in crisp, clean white text. The surrounding black space is completely uniform, drawing all attention to the brand mark. The lighting is simple and direct, emphasizing the logo's clean design. There are no other elements or movements in this scene, creating a strong brand statement.
0:16call to action
The scene maintains the stark black background with the Oakley logo centered. The white Oakley logo subtly shifts to a softer, slightly desaturated grey-white, giving it a more subdued yet enduring presence. Below the logo, a call-to-action message appears in a simple, elegant white font: 'Discover more on Oakley.com'. This text is perfectly centered beneath the logo, inviting viewers to explore further. The scene is static, providing a clear and concise final message. The minimalist aesthetic ensures maximum impact for the brand and its website.
