0:00intro text on mattress A static, close-up shot focuses on the pristine white, quilted surface of a mattress. At the head of the bed, two plump white pillows are visible, separated by a slight gap. The background is a soft, dark blue gradient, transitioning to a lighter blue hue at the top, hinting at a headboard or wall. The lighting is gentle and diffused, evenly illuminating the textures of the mattress and pillows. The dominant colors are crisp white and varying shades of deep blue. Positioned at the top of the frame is the 'sleep number' logo in white. Below this, large white sans-serif text reads 'A NEW MODE OF' and then 'comfort is here', with the word 'comfort' subtly highlighted with a teal glow. The camera remains completely still.
0:03introducing new mattress The camera executes a slow, subtle zoom-out, revealing slightly more of the Sleep Number mattress. The focus remains on the mattress's white quilted top and the two white pillows at the head. A distinct dark blue border along the side of the mattress becomes more apparent, indicating its structure. The bed's headboard, a muted grey, is now more visible behind the pillows. The background maintains a deep blue gradient, contributing to a serene atmosphere. The 'sleep number' logo is still displayed prominently at the top. The text overlay has transitioned to 'Introducing the NEW', with 'NEW' rendered in a vibrant teal color, suggesting innovation. The lighting remains soft and uniform, emphasizing the product's clean aesthetic.
0:04comfortmode reveal The camera performs a gentle pan to the left, widening the view to encompass more of the contemporary bedroom environment. The Sleep Number bed, now fully visible with its grey upholstered headboard and base, is centrally framed. The mattress, featuring its signature white quilted top and dark blue side panel with 'ComfortMode' text and an arrow icon, is clearly presented. To the right of the bed, a stylish wooden nightstand with two amber-toned glass objects rests against a dark blue accent wall with vertical slat detailing. Above this, three modern, circular pendant lights hang suspended. The room's palette is dominated by deep blues, grays, and natural wood tones. The 'sleep number' logo persists at the top of the frame. The textual overlay now proudly displays 'ComfortMode™' in white, accented with a subtle teal glow, signifying a new feature. The lighting is soft and inviting, establishing a peaceful and sophisticated bedroom ambiance.
0:06happy woman on bed price A static wide shot captures a serene and modern bedroom scene. A young adult woman, with a warm complexion and curly brown hair, lies contentedly on her stomach on the Sleep Number bed. She is wearing a cozy light brown knit sweater and dark leggings, propped up on her elbows, engrossed in a book. Her bare feet are playfully crossed in the air, indicating relaxation. The bed features a light grey upholstered headboard and base, adorned with crisp white pillows and a fluffy white duvet. The dark blue Sleep Number mattress is subtly visible beneath the bedding. To the left, a large window with white framing offers a soft, diffused light, revealing a distant brick wall texture. A small, warm-toned lamp illuminates a bedside table behind the woman's head. The room's walls are painted a deep, calming blue. The 'sleep number' logo is displayed at the top. White text overlays declare: 'our most comfortable mattress ever for under $1,600', with the price point '1,600' highlighted in a vibrant teal, emphasizing an offer. The lighting is warm and inviting, creating a comfortable and aspirational atmosphere.
0:09happy woman on bed cta This scene is an identical static wide shot of the bedroom, replicating the previous frame. The young adult woman continues to lie happily on her stomach on the Sleep Number bed, reading her book, with her feet playfully crossed. The modern bedroom elements, including the grey upholstered bed, white bedding, dark blue walls, the large window, and the bedside lamp, are precisely as before. The 'sleep number' logo remains at the top of the frame. The textual overlay now acts as a call to action, stating 'Only at' followed by the Sleep Number logo icon and then 'sleep number' spelled out in white with a teal accent, guiding viewers to the brand. The warm and inviting lighting is consistent, maintaining the comfortable and appealing mood of the scene.
