0:00pizza box arrival
The scene opens with a blurred, light-colored wooden table surface, against a textured white brick wall background. A brown cardboard pizza box, adorned with the red 'Pizza Hut' logo, slides into the frame from the bottom, coming to rest horizontally in the center. As it settles, it comes into sharp focus. To the left, a red plate and a red checkered napkin are visible, suggesting a dining setup. To the right, a patterned amber-colored glass is partially visible. The overall lighting is bright and warm, illuminating the scene evenly with soft shadows. A prominent white rectangular banner with red text reading 'OUR BIGGEST PIZZA' is positioned in the upper center of the frame. Below this, smaller, white text overlays 'Limited time only. Prices, particip., and avail, vary. Add'l charge for extra cheese/toppings (max 3). Taxes, tip & fees extra.' The dominant colors are warm browns, reds, and whites, creating an inviting and casual atmosphere.
0:02lifting pizza slice
The camera maintains a static, slightly low-angle medium close-up shot, focusing on the open pizza box. The light-colored wooden table and a white brick wall remain in the background, dimly lit. A large, round pepperoni pizza, generously topped with melted mozzarella cheese and crispy pepperoni slices, fills the inside of the brown cardboard Pizza Hut box. A hand, belonging to an unseen person, enters the frame from the upper right, grasping a large slice of the pizza. As the slice is lifted, gooey, melted cheese stretches dramatically from the main pizza to the lifted piece, showcasing its texture and appeal. Red text overlays 'THE BIG NEW YORKER' and a '10' with a '$' symbol, indicating the price. The smaller disclaimer text is still present at the bottom. The lighting is bright and even, highlighting the glistening cheese and pepperoni. The color palette is dominated by the reds of the pepperoni and the white of the cheese, contrasting with the brown box.
0:04pizza full view
The camera transitions to a static, direct overhead close-up view of the entire pepperoni pizza still resting in its brown cardboard Pizza Hut box. The melted cheese and plentiful pepperoni slices are clearly visible, covering the golden-brown crust up to the edges. The background is softly blurred, focusing entirely on the pizza within the box. The lighting remains bright and natural, casting very soft shadows and emphasizing the texture of the toppings. The white rectangular banner text changes to 'PRE-ORDER BEFORE THE BIG GAME NOW AT PIZZAHUT.COM OR IN THE APP' in red, positioned in the upper-center. The smaller white disclaimer text is still at the bottom. The visual emphasizes the full size and generous topping of the pizza, creating a tempting and abundant image.
0:06pizza reveal logo
The scene begins with an extreme close-up, dynamically panning right across the surface of the pepperoni pizza. The camera moves rapidly over the melted cheese and individual pepperoni slices, showcasing the texture and detail of the toppings. As the pan concludes, the camera quickly zooms out, revealing the entire pizza within its cardboard box. The Pizza Hut logo, rendered in white with its iconic red roof design, fades in and centers itself over the pizza in the middle of the frame. The background is a soft, out-of-focus view of the wooden table and brick wall. The text overlay from the previous scene, 'PRE-ORDER BEFORE THE BIG GAME NOW AT PIZZAHUT.COM OR IN THE APP', is initially present in the upper-center. Then, it vanishes, leaving only the white Pizza Hut logo and the small white disclaimer text at the bottom. The bright, even lighting ensures the pizza and logo are clearly visible. The rapid movement and zoom-out create an energetic and conclusive feel.
