0:00man walking in
This medium shot opens with a well-dressed male model walking into a modern, brightly lit room. He enters from the right side of the frame, moving smoothly towards the center, carrying a sleek black duffel bag. The background features a stylish, minimalist interior with light-toned wooden cabinets and a polished speckled countertop. Above the counter, a large, abstract art piece with dominant black, beige, and brown shapes hangs on a white wall, providing a sophisticated backdrop. To the left, a natural woven basket adds a touch of organic texture. The overall lighting is bright and even, likely natural daylight from an unseen window, creating a clean and inviting atmosphere. The color palette is predominantly neutral and earthy, conveying a sense of calm and modern elegance. Subtitles display: "I don't know about you but I love a good airport outfit".
0:01model posing with bag
The scene presents a medium shot of the male model now stationary, centered in the frame. He has set his black duffel bag down on the polished light wooden floor to his left. With subtle, fluid movements, he adjusts the front of his shirt-jacket and then comfortably slips both hands into the pockets of his trousers. The background remains consistent, featuring the stylish light wooden cabinetry with a speckled countertop and the striking abstract painting on the white wall. To the right, a small, elegant lamp with a textured shade and a vase with dried grass are visible. The bright, soft lighting bathes the scene, highlighting the textures of his clothing and the warm tones of the wooden floor. The overall mood is relaxed and stylish. Subtitles display: "a good travel fit".
0:03jacket and pants close up
This shot is a medium close-up, focusing primarily on the male model's torso and lower body, emphasizing the details of his outfit. The camera captures him standing upright, his body slightly angled, drawing attention to the fit and fabric of the garments. The background is intentionally kept minimal, showing only the upper portion of the light wooden cabinets with their distinctive grain and the very bottom edge of the large abstract painting, ensuring the clothing remains the central focus. The lighting is consistently bright and even, allowing the textures of the black shirt-jacket, white t-shirt, and light grey trousers to be clearly observed. The composition is clean, designed to showcase the apparel. Subtitles display: "This is my new go-to from Vuori."
0:05man side profile looking down
A medium shot captures the male model in a three-quarter side profile, facing towards the right side of the frame. He is seen looking downwards, his attention directed towards the countertop in front of him. The background displays a continuation of the modern, neutral-toned room, featuring the light wooden cabinets with visible grain, the speckled countertop, and the lower part of the abstract painting. On the left side of the counter, a rustic woven basket adds textural contrast, while on the right, a small, elegant golden vase holding dried, feathery plant material provides a subtle decorative accent. The lighting remains soft, bright, and consistent, creating a calm and contemplative atmosphere for the scene. Subtitles display: "It's the black Seaside Shirt Jacket."
0:06jacket collar close up
This is a tight close-up shot focusing intimately on the collar and upper chest area of the black shirt-jacket. The camera highlights the sturdy fabric, the precise stitching, and the detailing of the garment. The two rectangular chest pockets with their buttoned flaps are clearly visible, showcasing the functional design. The dark, round buttons running down the front placket of the jacket are distinct. Beneath the open jacket, a hint of the crisp white t-shirt creates a clean contrast. The lighting is direct and bright, meticulously emphasizing the texture and quality of the material, making the jacket appear both robust and stylish. The background is completely out of focus, ensuring full attention on the garment. Subtitles display: "It's clean. It's heavy."
0:08man buttoning jacket
The camera presents a medium shot from the chest down, capturing the male model in the act of buttoning his black shirt-jacket. His hands are central to the action, meticulously fastening the dark buttons, demonstrating the ease of the garment's closure. The lower part of the abstract painting and the light wooden cabinets with their textured speckled countertop provide a subtle, neutral background, preventing distraction from the main action. The lighting is bright and evenly distributed across the frame, ensuring that the details of the jacket, the white t-shirt underneath, and the light grey trousers are all sharply defined. The scene conveys a sense of practicality and comfort. Subtitles display: "It's super comfortable. I pair it with a white tee and the MetaTwll pants."
0:10keys and pants close up
This close-up shot hones in on the man's right hand as it holds a distinctive set of keys, prominently featuring an antique-style motel key tag. The hand is positioned casually against the fabric of his light grey or beige trousers, allowing the camera to capture the fine texture and subtle weave of the pant material, along with the stitching details of the pocket. The wooden floor, with its light hue and natural grain, is softly visible in the lower part of the frame, providing context without distracting from the main subject. In the blurred background, hints of the light wooden cabinets maintain the interior setting. The entire scene is bathed in bright, soft lighting, which accentuates the metallic sheen of the keys and the quality of the fabric.
0:11full outfit pose with keys
The scene shifts back to a medium shot, presenting the male model standing confidently in the center of the frame, showcasing his complete travel outfit. He holds the distinctive set of keys casually in his right hand, adding an element of everyday practicality to his stylish ensemble. His posture is relaxed yet poised, embodying an effortless travel aesthetic. The background remains consistent with the modern interior: light wooden cabinets, a speckled countertop, the large abstract painting, and a decorative vase with dried plant material. The bright, even lighting uniformly illuminates the scene, highlighting the cohesive color palette of black, white, and light grey/beige. Text overlays read: "You can't go wrong. It's an easy outfit."
0:13back pocket detail
A medium close-up shot focuses specifically on the man's right hip and the rear of his light grey or beige trousers. The camera highlights the functional design of the pants as his hand reaches into the back pocket, suggesting a practical action like placing or retrieving a wallet or phone. This detail emphasizes the utility and design of the garment. The background is gently blurred, showing segments of the light wooden cabinet and the abstract painting, maintaining the aesthetic context without drawing attention away from the primary subject. The lighting is consistently bright and soft, effectively showcasing the fabric's texture and the garment's tailoring. Text overlays read: "It's comfortable and you look sharp without trying too hard which I like."
0:15man adjusting hair
This medium shot captures the male model standing centered in the frame, engaged in a self-care gesture as he adjusts his hair with his right hand. His gaze is directed slightly to the left, as if catching his reflection or ensuring his appearance is perfect. The familiar backdrop of the modern interior is visible, including the light wooden cabinets, the abstract painting with its warm, muted tones, and the elegant decorative elements on the countertop. The scene is bathed in bright, soft, and consistent lighting, which enhances the clean and refined aesthetic of the space and the model's appearance. The overall mood is one of preparedness and attention to detail. Text overlays read: "Whether you're going on a road trip or getting off a plane to explore".
0:17man bending down rear view
The camera captures a medium shot from a slightly lower and rear-facing angle, looking up at the male model as he bends over. His back is mostly turned towards the camera, and he is reaching down towards the floor, indicating he is picking something up or interacting with an object out of frame below. The bottom edge of his black shirt-jacket and the upper portion of his light grey or beige trousers are clearly visible, showcasing the drape and fit of the clothing during movement. The light wooden floor and the wooden cabinets provide a natural and warm backdrop. The lighting is bright and consistent throughout the scene, ensuring clarity of the action and the textures of the attire.
0:19man picking up bag and exiting
This medium shot continues to feature the male model, now completing his action of bending down. He smoothly picks up the black duffel bag from the floor, straightening his posture with a fluid movement. After securing the bag in his right hand, he then turns and begins to walk out of the frame towards the left, signaling the end of his preparation. The interior setting remains consistent, with the light wooden cabinets, the abstract painting, and a woven basket visible in the background. The bright, ambient lighting maintains a clean and inviting atmosphere. The scene conveys a sense of departure and readiness for travel. Text overlays read: "somewhere new, it just works."
0:21brand logo reveal
The final scene is a wide shot of the modern interior, now devoid of the male model, creating a sense of completion. The "Vuori" brand logo, a sleek black text graphic, appears prominently on the lower-left side of the frame, overlaying the light wooden cabinets. The background showcases the clean, minimalist aesthetic of the room, featuring light wooden cabinets with distinct vertical grain, a speckled countertop, and the large abstract painting with its striking black, beige, and brown forms. A rustic woven basket and an elegant golden vase with dried plant material are carefully placed on the counter, adding texture and warmth. The bright, diffused lighting fills the space, creating an inviting and pristine environment. This shot serves as a brand sign-off. Text overlays read: "You can shop the entire look at Vuori."
