0:00intro talking head
The scene features a medium shot of a male subject in an indoor setting. He is positioned centrally, speaking directly to the camera. Behind him, warm-toned wooden shelves are visible, adorned with various decorative items and a framed picture on the right side. The background is softly blurred, keeping the focus on the speaker. Lighting is soft and warm, coming from the front and slightly to the side, creating gentle shadows. The overall color palette is earthy and neutral, dominated by shades of brown, gray, and white. The man gestures slightly with his hands as he speaks. Text overlay at the bottom reads: "I've been testing a few cold weather pieces lately, and here's".
0:01man walking street gray pullover
A medium full shot captures a man walking purposefully on an urban sidewalk. The camera is positioned at waist level, following him from the front-right as he moves from left to right across the frame. He looks slightly upwards and to the left, with a contemplative expression. The background features a blurred city street with brick buildings, trees with sparse foliage, and distant streetlights, suggesting an overcast day or early evening. The lighting is soft and diffused. The primary colors are muted grays, greens, and browns from the environment, contrasting with the man's attire. Text overlay at the bottom continues from the previous scene: "I've been testing a few cold weather pieces lately, and here's".
0:02man standing black jacket
A medium shot frames a man standing confidently outdoors, facing slightly to the right with his hands in his pockets. The camera is static, capturing him from the waist up. The background is an architectural space with concrete walls, lush green vines climbing on a trellis structure, and glimpses of modern buildings. The lighting is bright but diffused, suggesting daylight. The dominant colors are natural greens, cool grays of concrete, and the deep black of his jacket. Text overlay at the bottom states: "what I've been reaching for from Vuori First up, we have the Coronado Full Zip.".
0:03hand zipping jacket close up
A tight close-up shot focuses on a person's hand zipping up the front of a gray full-zip jacket. The fabric shows subtle texture. The background is a soft, out-of-focus blur of warm, indoor lighting and wooden tones. The lighting is soft and even, highlighting the fabric details. The color palette is dominated by the light gray of the jacket and warm diffused background hues. No distinct actions besides the zipping.
0:03man zipping jacket indoors
A medium shot shows the man indoors, facing the camera, actively zipping up his light gray full-zip jacket. He looks down at his hands as he zips, then slightly up. The background is a cozy indoor setting with wooden shelves holding various items like books, a camera, and a potted plant, softly blurred. Lighting is soft and warm, coming from the front. The color palette is neutral and warm, featuring grays, creams, and natural wood tones. Text overlay at the bottom states: "what I've been reaching for from Vuori First up, we have the Coronado Full Zip.".
0:05jacket texture and pants
The scene begins with a close-up on the textured fabric of the gray full-zip jacket, showing its smooth quality. The camera then slightly pulls back and pans down to reveal the man's midsection and legs, specifically highlighting his dark gray pants and a hand casually tucked into a pocket. The indoor background remains softly blurred with warm lighting. The lighting emphasizes the texture of the fabric. The color palette is predominantly gray and white, with warm ambient background tones. Text overlay reads: "The texture is incredibly smooth and appears easy with the Meta Pant.".
0:08man walking and sitting gray pullover
The scene opens with a medium full shot of the man walking along an urban sidewalk in a gray half-snap pullover, looking forward. The camera then cuts to him sitting casually on a concrete and wooden bench in an outdoor urban setting. He looks relaxed, with a slight smile, and adjusts the collar of his pullover. The background features modern architecture, green plants, and soft, diffused daylight. The lighting is even, highlighting the fabric of his clothing. The color palette includes natural greens, warm wood tones, cool grays of concrete, and the muted olive-green of his attire. Text overlays transition from "And of course, my all time favorite, the Aspen Half Snap." to "Effortlessly stylish and built with the Polartec® WindPro Fleece material".
0:12man posing gray pullover outdoors
The scene features the man transitioning from walking away from the camera in a gray half-snap pullover, then turning to sit on a concrete and wooden bench. He then proceeds to adjust his clothing, particularly the collar and front pocket area, while looking around the outdoor urban environment. He crosses one leg over the other, showcasing his shoes. The background consists of modern buildings, concrete structures, and green foliage, with warm, golden hour lighting bathing parts of the scene, creating strong highlights and shadows. The color palette mixes urban grays, natural greens, warm golden light, and the muted olive-green of his top. Text overlays continue: "Effortlessly stylish and built with the Polartec® WindPro Fleece material" and then changes to "because you want to stay warm but not hot. You know what I mean?".
0:18narrator talking head shirt jacket
A medium shot of the male subject in an indoor setting, similar to the initial scene. He is centrally framed, speaking directly to the camera, gesturing with his hands. The blurred background reveals warm wooden shelves with decorative items and a framed picture. Soft, warm lighting illuminates him from the front. The color palette is earthy and neutral. Text overlay at the bottom reads: "And lastly, the Aspen Shirt Jacket.".
0:20man putting on shirt jacket
A medium full shot of the man standing outdoors, putting on and adjusting a dark gray or black shirt jacket over a light-colored t-shirt. He starts by slipping it on, then buttons it up while looking upwards and around. The urban outdoor environment features concrete walls, green vines, and glimpses of modern architecture. The lighting is bright and natural. The color palette is composed of cool grays, vibrant greens, and the deep tone of the shirt jacket. Text overlay reads: "Throw this on and you've got a shirt jacket hybrid design that keeps things".
0:23man posing shirt jacket outdoors
The scene shows the man in various poses while wearing the dark gray or black shirt jacket outdoors. He walks forward, then stops to adjust the jacket at the waist and pockets, finally striking a pose with hands in pockets, looking to the side. The urban outdoor setting includes concrete walls, wooden benches, and green climbing plants, under bright, natural daylight. The color palette is dominated by the dark gray of his jacket and pants, contrasted with the green foliage and light gray concrete. Text overlays transition from "sharp." to "The micro fleece finish makes it super comfy." and finally to "Shop Vuori's outerwear made for movement and everyday life.".
0:28outro talking head
A medium shot of the male subject in an indoor setting, identical to the previous talking head shots. He is centered, looking directly at the camera, and speaks while performing subtle hand gestures. The background, consisting of warm wooden shelves with various items and a framed picture, is softly blurred. Soft, warm lighting is consistent. The overall color palette is neutral and earthy. Text overlay at the bottom reads: "Shop Vuori's outerwear made for movement and everyday life.".
0:29call to action text
A plain white screen with black, sans-serif text centered vertically and horizontally. The text reads: "shop now at vuori.com". The lighting is bright and even, creating a clean, minimalist aesthetic. The color palette is stark white and black. This is a purely graphical scene.
0:32brand logo
A plain white screen displays the brand logo "vuori" in black, elegant serif font, centered both vertically and horizontally. The lighting is bright and even, creating a clean, minimalist aesthetic. The color palette is stark white and black. This is a purely graphical scene.
