0:00product intro with testimonial The scene opens with a close-up shot focused on a circular white product jar held directly towards the camera by a man's hands. The jar is labeled "GLACIAL CLAY POMADE HIGHLAND" with a deer logo. The man's face, wearing a white ribbed tank top, is blurred in the background, suggesting a shallow depth of field. He appears to be in a well-lit indoor setting, possibly a hotel room, with warm natural light coming from the right. A prominent black text box, styled like a social media comment, occupies the lower third of the screen. It features a small profile picture of a man with a beard and the text: "I just started using this product and I have to say it is probably the best stuff I have ever used and I've used A LOT of different stuff over the years. I'll be buying more." The overall color palette is bright and neutral, with the white of the product and tank top contrasting with the man's darker hair and the muted tones of the background.
0:02product application scoop This scene maintains a medium-close-up shot of the young adult male from the previous scene, still wearing a white ribbed tank top in a brightly lit room. The social media comment text box remains in the lower third of the screen. The man opens the white jar of "HIGHLAND" pomade, revealing a light green, creamy product inside. He uses his right index finger to scoop out a small amount of the pomade. He then lifts his finger, showing the dollop of product clearly to the camera. His expression is serious and concentrated as he then brings his hands together to rub the product between his palms, preparing it for application. The lighting is bright and even, highlighting the product's texture. The background remains a softly blurred hotel room interior.
0:05before after hair comparison The scene presents a split-screen visual, vertically divided down the middle. The top half is labeled "Before" in white text centered at the bottom of the frame, and the bottom half is labeled "After," also in white text. Both halves show the same young adult male, facing forward and then turning to his left profile. In the "Before" section, his dark, wavy hair appears damp, unstyled, and somewhat messy, falling across his forehead. In the "After" section, his hair is neatly styled, slicked back with a more defined shape and a healthy sheen, demonstrating the effect of the product. He wears a white ribbed tank top in both images. The background for both is a consistent, softly blurred indoor setting, likely a hotel room with light-colored walls and a doorframe visible. The lighting is bright and even, highlighting the contrast in hair texture and style.
0:07hair styling step 1 combing This scene is a medium-close-up of the young adult male, now with fully wet, dark hair. He is in a brightly lit room, wearing a white ribbed tank top. A black comb is initially held up to the camera, then he uses it to meticulously slick his wet hair back. He starts by combing the front sections, then moves to the sides and back, ensuring all his hair is neatly swept away from his face. His expression is serious and focused, occasionally glancing at the camera. A white text overlay in the bottom left corner reads: "1. After shower, slick all hair back". The background is a softly blurred hotel room, with light-colored walls and a large window providing natural light, casting soft shadows. A gold watch on his right wrist and a gold chain bracelet on his left wrist are visible as he moves his hands.
0:12hair styling step 2 take product The scene returns to a medium-close-up of the young adult male, whose hair is now fully slicked back and wet from the previous step. He holds the circular white "HIGHLAND" pomade jar towards the camera, showcasing the brand. A white text overlay at the bottom reads: "2. Take Glacial Clay Pomade from Highland". He then opens the jar, scoops a small amount of the light green product onto his index finger, and presents it to the camera. Immediately after, he brings his hands together, rubbing them to emulsify the product. As he begins to rub his hands, the text overlay changes to "3. Evenly distribute through the hair." He maintains a focused expression, occasionally looking directly at the camera. The background is a consistently blurred hotel room setting with bright, natural lighting.
0:15hair styling step 3 distribute product This scene continues with a medium-close-up of the young adult male, intently applying the pomade to his slicked-back wet hair. He uses both hands to massage and work the product evenly from the front of his scalp, along the sides, and to the back of his head, ensuring full coverage and even distribution. His movements are deliberate and thorough. His green eyes are often looking down at his hair or to the side, concentrating on the task, but occasionally he glances towards the camera with a determined look. A white text overlay in the bottom left corner reads: "3. Evenly distribute through the hair". The bright, soft lighting from the side illuminates his face and hair, creating subtle highlights. The background remains a soft-focus hotel room.
0:21hair styling step 4 air dry The young adult male is shown in a medium-close-up shot, in the process of shaping and setting his hair as it begins to air-dry. His hair is now styled back, appearing damp but held in place by the pomade. He uses his hands to gently pat and adjust the shape of his hair, pushing it back and slightly to the sides, creating volume and definition. His expression is thoughtful and focused, observing the results of his styling. A white text overlay in the bottom left corner states: "4. Air-dry your hair". The background remains the familiar blurred hotel room, with bright, soft natural light. He occasionally looks directly at the camera, giving a sense of direct address to the viewer.
0:25final look and product showcase The scene opens with a medium-close-up of the young adult male, now with his hair perfectly styled, appearing neatly slicked back with a natural volume and shine. He smiles confidently at the camera, a clear display of satisfaction with the result. He holds the "HIGHLAND" pomade jar up once more, displaying it prominently as he subtly gestures towards his hair with his free hand. A white text overlay in the bottom left corner simply reads: "Done!". The bright, consistent lighting highlights his styled hair and confident expression. The blurred hotel room background remains unchanged. His green eyes are bright, and his overall demeanor is positive and engaging.
The scene transitions to a minimalist brand end card. It features a solid light gray background with the word "HIGHLAND" centered horizontally and vertically in a clean, sans-serif font. The text is initially a slightly lighter grey, then transitions to a darker, more prominent grey. There are no other graphics or elements. The lighting is neutral and even, ensuring clarity and readability of the brand name. The overall mood is clean, professional, and conclusive.
