0:00shopping basket full to empty The scene opens with a high-angle shot looking down into a bright red Target shopping basket, which is currently filled with various 'first day' brand vitamin bottles. The bottles are colorful, featuring shades of red, blue, green, and purple, and are scattered somewhat haphazardly within the basket. The basket itself has a perforated design with the white and red Target bullseye logo visible at the bottom. The background is a blurred, light gray tiled floor, typical of a retail store. Overhead, bright, diffused lighting illuminates the scene, creating soft shadows. As the scene progresses, some of the bottles rapidly disappear, simulating an emptying effect. A white text overlay prominently displays 'POV: Your favorite vitamins finally launch at Target' at the top center of the frame. The camera remains static throughout this short segment.
0:03shopping basket empty to full This scene is a continuation with a similar high-angle, static shot of a bright red Target shopping basket on a light gray tiled floor. Initially, the basket is nearly empty, with only a few colorful 'first day' vitamin bottles (red, green, blue) scattered at the bottom. The white and red Target bullseye logo is clearly visible at the bottom of the basket. As the scene progresses, more 'first day' brand vitamin bottles rapidly appear and fill the basket, creating a visual effect of products being enthusiastically added. The lighting remains bright and even, casting minimal shadows. The same white text overlay, 'POV: Your favorite vitamins finally launch at Target', is present at the top center of the frame. The overall impression is one of excitement and abundance.
0:08gummies close up showcase A top-down, extreme close-up shot focuses on a hand holding various small, round 'first day' vitamin containers, showcasing the gummies inside. The hand has light to medium skin tone. The background is a clean, bright white surface, possibly a countertop. The lighting is soft and even, highlighting the texture and color of the gummies. First, a dark blue container is shown, filled with dark red, raspberry-shaped gummies, and a text overlay appears: '3-in-1 Probiotic'. This quickly transitions to a different container filled with translucent yellow, peach-shaped gummies, with the text overlay changing to 'Calming Magnesium'. Finally, a third container with dark red, multi-shaped gummies appears, accompanied by a text overlay of '"No Junk"™ Multi' and a circular 'No Junk' logo sticker. The camera remains static, with the action solely focused on the hand and containers.
0:12target logo interstitial The scene is a stark, minimalist interstitial displaying the iconic Target bullseye logo. The logo, a red concentric circle design with a white inner circle and a central red dot, is perfectly centered against a plain white background. The lighting is flat and even, ensuring high contrast and clarity of the brand mark. There are no other elements or distractions in the frame. The camera is completely static.
0:12product showcase and offer A brightly lit graphic display showcases three 'first day' brand vitamin bottles arranged horizontally on a curved, light blue and white surface, creating a dynamic visual. The bottles are vibrant in color: one red for 'PRE+POST PROBIOTIC', one yellow for 'THE MULTI', and one light blue/purple for 'NIGHTTIME RESET MAGNESIUM'. Fresh fruit imagery, including sliced peaches, raspberries, and half a grapefruit, is artfully placed around the base of the bottles, emphasizing natural ingredients. The background is a clean, bright light blue with a soft gradient to white at the bottom. White text at the top reads 'Real results you can taste & feel.' in a playful, slightly informal font. Below the products, a prominent red banner with white text declares 'Buy 1 Get 1 Free at Target'. The lighting is soft and even, highlighting the products and fruits. The camera is static.
