0:00product packaging with text The scene opens with a brown product pouch featuring a rustic, orange, and black mushroom-themed design, centered against a light, beige background with faint, hand-drawn mushroom illustrations. The pouch itself has a blurred, dark brown, and orange color scheme. White text overlay at the bottom center reads 'Most MUSHROOM coffees' with 'MUSHROOM' highlighted in a black box. The overall lighting is soft and even, creating a natural and earthy tone. The camera remains static, focusing on the product and text.
0:01animated character reaction A close-up of a cartoon polar bear character wearing blue striped pajamas and a matching nightcap. The character has a wide-eyed, slightly concerned or perplexed facial expression with raised eyebrows and a small open mouth. A yellow duck-shaped patch is visible on the pajama pocket. The background is a plain, light beige, putting full focus on the character. White text 'taste LIKE dirt.' appears at the bottom center, with 'LIKE' highlighted in a black box. The animation is static, and the lighting is even and bright. The color palette is dominated by the blue of the pajamas and the white of the character, with a neutral background.
The screen displays the word 'Why?' in large, bold white serif font, centered against a textured black background. The background has subtle white specks and scratches, giving it a film grain or vintage effect. The lighting is stark, illuminating the white text against the dark. There is no camera motion, creating a clear, direct, and interrogative visual. The simple, high-contrast palette emphasizes the question.
0:03hand holding coffee bean A close-up shot focuses on a person's hand, specifically the thumb and index finger, delicately holding a single dark brown coffee bean. The hand is illuminated from the left, casting a soft shadow to the right. The background is completely white, creating a clean and minimalist composition that highlights the coffee bean. White text appears at the bottom, partially obscured, reading 'Because most BRANDS', with 'BRANDS' in a black box. The camera is static, and the lighting is bright and even, emphasizing the detail of the bean and fingers.
0:04hands throwing coffee beans A close-up shot shows two hands, moving dynamically, as they toss a small pile of dark brown coffee beans upwards. The beans momentarily create a blurred shower against the pure white background. The hands appear to be bringing together a larger quantity of beans. White text at the bottom reads 'take cheap COFFEE,', with 'COFFEE,' highlighted in a black box. The lighting is bright and uniform, ensuring the focus remains on the action and the beans. The camera is static, capturing the motion against the stark white canvas.
0:05animated mushrooms and dollar This is an animated graphic scene. On the left, a black and white stylized illustration of various types of mushrooms (reishi, lion's mane, etc.) is depicted, with white text 'dust in some LOW dose mushrooms, AND then' appearing below it. On the right, a large white dollar sign '$' with a grey drop shadow emerges, accompanied by the text 'SWEETENERS that leave a CHEMICAL aftertaste'. The background is a dark grey grid pattern, resembling graph paper, which provides a clean, technical contrast to the organic mushroom illustration and the stark dollar sign. The animation is dynamic as the dollar sign appears. The lighting is implied by the white and black contrast, with no discernible light source. The overall tone is infographic-like, presenting information clearly.
0:09barista pouring mudwtr A low-angle shot from behind a wooden counter, showing a person's arm reaching in to pour a dark liquid from a stainless steel carafe into an unseen container. The background features a rustic shelf above the counter with various bar equipment: a silver thermos, stacks of black paper cups, and a grey electric mixer. A white ceramic vase with dried plants and a flickering candle in a holder add a cozy, slightly Halloween-themed ambiance with artificial spiderwebs visible. The lighting is warm and inviting, coming from above and slightly behind, creating a soft glow. White text 'MUD\WTR' is prominently displayed in a black box on the counter. The camera is static, capturing the natural motion of the pour.
0:10mudwtr tin on counter A close-up shot of a cylindrical brown tin labeled 'MUD\WTR Coffee Mushroom Coffee'. The label details ingredients like 'Arabica Coffee', 'Cordyceps', 'Lion's Mane', 'Reishi', 'Chaga', and 'L-theanine', along with '45mg caffeine', '2.25g Mushrooms', 'Zero Sugar', and 'USDA Organic' icons. The tin sits on a wooden counter, with a blurred background showing the warm-lit rustic shelves and equipment from the previous scene. The lighting is soft and warm, highlighting the product. White text 'made a COFFEE for' appears to the right of the tin, with 'COFFEE' in a black box. The camera remains static, emphasizing the product's details and branding.
0:11coffee in heart cup An overhead shot looking down into a clear, heart-shaped glass cup filled with a light brown, milky coffee beverage. The surface of the liquid shows slight ripples and a few small bubbles. The cup sits on a light wooden table, partially in bright sunlight, creating sharp shadows and reflections. The background is blurred, showing green foliage, indicating an outdoor setting. The lighting is natural and bright, with harsh sunlight emphasizing texture and form. White text 'people who ACTUALLY' is displayed at the bottom, with 'ACTUALLY' in a black box. The camera is static, capturing the aesthetically pleasing drink.
0:12foamy coffee close up A close-up shot of a white ceramic mug with dark speckles, filled with a creamy, light brown coffee drink topped with a thick layer of fine foam. Small bubbles are visible on the foam's surface, indicating freshness. The mug sits on a dark, reflective surface, likely a kitchen counter, with a blurred, warm-toned background that might include other kitchen elements. The lighting is soft and diffused, highlighting the texture of the foam and the warmth of the beverage. White text 'love COFFEE.' is at the bottom, with 'COFFEE.' in a black box. The camera is static, focusing on the inviting appearance of the coffee.
0:13coffee beans in machine A medium shot captures coffee beans being poured from a metal container into a section of a large, industrial-looking coffee roasting or processing machine. The machine is mostly grey and brass-colored with visible gears and chutes, suggesting a professional setting. The beans are dark brown and stream smoothly into the machine. The background is a brightly lit, sterile-looking factory or production environment. White text 'uses organic ARABICA beans' is overlaid at the bottom, with 'ARABICA' in a black box. The camera is static, capturing the action of the beans being loaded. The lighting is bright and functional, typical of an industrial space.
0:14animated coffee bean diagram An animated graphic depicting stylized, dark blue coffee bean shapes floating against a lighter blue background, resembling water. Small yellow circular patterns, representing molecules or energy, are shown moving around and on top of some of the coffee bean shapes. The upper portion of the screen is white. White text 'organic Arabica BEANS in Swiss water DECAF.' appears at the bottom, with 'BEANS' and 'DECAF.' highlighted in black boxes. The animation features subtle movement of the shapes and the yellow patterns. The camera is static, focusing on the informational graphic. The color palette is primarily blue, yellow, and white, giving it a clean, scientific, and illustrative feel.
0:16pouring coffee over ice A close-up shot from an eye-level perspective shows a hand pouring a stream of dark brown coffee from a measuring jigger into a clear glass filled with ice cubes. The glass sits on a light wooden counter. The background is blurred, revealing warm, soft lighting and decorative elements like spiderwebs, hinting at the same rustic/Halloween-themed bar counter setup. White text 'Just COFFEE. Evolved.' is centered at the bottom, with 'COFFEE.' highlighted in a black box. The action is smooth and precise. The camera is static, capturing the pouring process and the appealing visual of iced coffee. The color palette is warm browns, clear glass, and white ice, with a soft focus background.
0:17various mushrooms arrangement A detailed close-up shot showcasing an artful arrangement of various dried and fresh mushrooms. The composition includes prominent Lion's Mane (white, brain-like), Reishi (large, reddish-brown, fan-shaped), and other smaller, darker varieties like Shiitake or oyster mushrooms. They are carefully placed on a textured, light-colored surface, possibly a cutting board or decorative platter. The background is softly blurred, hinting at an indoor setting. White text 'Just coffee. EVOLVED.' is centered at the bottom, with 'EVOLVED.' highlighted in a black box. The lighting is soft and natural, emphasizing the organic textures and shapes of the mushrooms. The camera is static, allowing for appreciation of the natural forms.
0:18man holding mushroom platter A medium shot of a young man with long, curly brown hair, wearing a black t-shirt, holding a white platter filled with a diverse assortment of fresh mushrooms. His facial expression is neutral, looking directly at the camera. The mushrooms on the platter include white Lion's Mane, elongated King Oyster mushrooms, and smaller brown varieties. The background is a blurred, modern indoor living space with hints of furniture and natural light. White text 'Then we added CALIFORNIA grown' is overlaid at the bottom, with 'CALIFORNIA' highlighted in a black box. The lighting is soft and even, highlighting the man and the colorful array of mushrooms. The camera is static.
0:19ingredients on dark surface An eye-level close-up shot displays various ingredients arranged on a dark, textured surface, possibly a matte black countertop. On the left are several cinnamon sticks bundled together. In the middle, a pile of cocoa beans is scattered. On the right, a fluffy white mushroom, likely Lion's Mane, is prominently featured. The background is softly blurred, suggesting an indoor kitchen or preparation area with soft, natural light. White text 'ORGANIC mushrooms,' is overlaid at the bottom, with 'ORGANIC' highlighted in a black box. The lighting is soft and even, accentuating the textures and natural colors of the ingredients. The camera is static.
0:20hands holding lions mane A close-up shot of two light-skinned hands gently holding a large, white, fluffy Lion's Mane mushroom. The mushroom has a distinctive, coral-like appearance with numerous soft, elongated spines. The background is a plain, light grey, which draws all attention to the mushroom. White text 'LIKE Lion's MANE for focus,' is overlaid at the bottom, with 'MANE' highlighted in a black box. The lighting is soft and even, highlighting the delicate texture of the mushroom. The camera is static, providing a clear view of the mushroom and its tactile qualities.
0:21cordyceps macro shot An extreme close-up shot features a dense cluster of bright orange Cordyceps mushrooms. These mushrooms have thin, elongated, and slightly textured stalks, resembling small, vibrant fingers or tendrils. The background is entirely dark and blurred, creating a high contrast that makes the bright orange of the Cordyceps pop. White text 'focus, CORDYCEPS for energy,' is overlaid at the bottom, with 'CORDYCEPS' highlighted in a black box. The lighting is focused and direct, illuminating the mushrooms' intricate details and rich color. The camera is static, providing an almost microscopic view of the ingredient.
0:22abstract blurred texture An abstract, blurred shot featuring vertical streaks and textures in shades of light brown, beige, and dark brown, with some pinkish hues. The image appears to be a heavily out-of-focus close-up of a textured surface or fabric, or possibly a quick camera movement. White text 'energy, Chaga and' is overlaid at the bottom, with 'ENERGY,' highlighted in a black box. The lighting is soft and ambient, contributing to the ethereal and indistinct quality of the image. The camera appears to be in motion, creating a visual transition effect with streaks.
0:23reishi mushrooms spinning An overhead shot of several rough, reddish-brown Reishi mushrooms tumbling and spinning inside a shallow, ornate metallic bowl or tray. The bowl has intricate, embossed patterns on its surface, adding to its antique aesthetic. The background is a blurred, woven pattern, possibly a rug or mat, in earth tones. White text 'REISHI for immune and' is overlaid at the bottom, with 'REISHI' highlighted in a black box. The lighting is soft and even, highlighting the earthy textures of the mushrooms and the metallic sheen of the bowl. The camera is static, capturing the dynamic rotation of the ingredients.
0:24man meditating yoga A medium shot of a man with a short beard and a black cap, sitting cross-legged on a dark yoga mat, meditating. He wears a black t-shirt and black pants. His hands are raised with palms together at face level, and his eyes are closed. He has visible tattoos on his forearms. The background features warm-toned curtains with strong vertical shadows from natural light streaming through. A dark bookshelf with various objects is visible on the right. White text 'Reishi for immune AND stress SUPPORT,' is overlaid at the bottom, with 'AND' and 'SUPPORT,' highlighted in black boxes. The lighting is soft and warm, creating a peaceful and serene atmosphere. The camera is static, emphasizing tranquility and focus.
0:26man walking in jungle A medium shot from behind of a man, shirtless and with a red cloth draped over his shoulder, walking through dense, vibrant green jungle foliage. Sunlight filters through the leaves, creating dappled lighting and a sense of depth. The man's back and shoulder are visible, suggesting muscularity. White text 'stress SUPPORT, giving you' is overlaid at the bottom, with 'SUPPORT,' highlighted in a black box. The camera follows the man from behind, creating a dynamic, immersive feel as he moves through the natural environment. The color palette is dominated by various shades of green, with natural light and shadows.
0:27iced coffee with ingredients A flat lay style shot shows a clear glass of iced coffee being filled with a dark liquid from a silver pitcher. The glass is surrounded by various ingredients: a large reddish-brown Reishi mushroom, orange Cordyceps, cinnamon sticks, a spoonful of brown powder (likely mushroom coffee mix), and yellow turmeric roots. Large white text '+ 2000mg Mushrooms' is prominently overlaid, emphasizing the mushroom content. The background is a soft, blurred light grey or white. The lighting is bright and even, creating a clean, appealing product shot. The camera is static, capturing the filling action and the appealing arrangement.
0:29scooping mudwtr powder A close-up shot from an overhead angle shows a hand holding a silver spoon, scooping a heap of light brown, finely ground powder from an open 'MUD\WTR Coffee Mushroom Coffee' tin. The powder appears dry and uniform. The tin itself is brown with the brand label visible. The background is a blurred, light wooden surface. The lighting is bright and natural, highlighting the texture of the powder. The camera is static, focusing on the action of scooping the product, demonstrating its use.
0:30mixing powder in water A close-up shot focuses on a large glass jar, partially filled with clear water, with a layer of dark brown powder floating on the surface and slowly dissolving. The water below the powder remains clear. Large white text '125mg L-theanine' is overlaid prominently in the center. The background is a brightly lit, slightly cluttered kitchen or pantry area, with metal shelves and various household items blurred. The lighting is bright and overhead, illuminating the mixing process. The camera is static, capturing the transformation of the powder in the water.
0:31coffee beans and ground coffee A close-up, low-angle shot showcases a rich texture of dark brown coffee beans resting on a bed of finely ground coffee. The beans are slightly glossy, and the ground coffee appears dark and uniform. White text '45mg' is centrally overlaid. The background is a soft, warm blur, possibly implying a coffee shop or home brewing environment. The lighting is soft and focused, highlighting the deep brown hues and textures of the coffee. The camera is static, providing an appealing, tactile view of the coffee components.
0:32coffee beans in smoke A dynamic shot features numerous dark brown coffee beans falling through a swirling cloud of white smoke or steam. The beans are in sharp focus, while the smoke creates a dramatic, ethereal effect. Large white text '45mg caffeine' is overlaid prominently, with 'caffeine' being especially clear. The background is a soft, dark blur, making the beans and smoke stand out. The lighting is dramatic, highlighting the individual beans as they tumble and creating strong contrast with the smoke. The camera is static, capturing the motion of the beans.
0:34hands holding coffee beans A close-up shot of two light-skinned hands cupped together, overflowing with a large quantity of dark brown roasted coffee beans. The beans are spilling over the edges of the cupped hands. Large white text '45mg caffeine' is prominently overlaid, with 'caffeine' highlighted in a black box. The background is a softly blurred, neutral light color, drawing full attention to the hands and the beans. The lighting is soft and even, highlighting the texture and quantity of the coffee beans. The camera is static, creating an intimate and tactile connection with the product.
0:35animated energy graph An animated line graph displayed against a black grid background. The Y-axis represents 'energy' (implied) and the X-axis represents 'time' (implied). Two lines are plotted: a red line labeled 'Coffee' and a brown line labeled 'MUD\WTR Coffee'. The red 'Coffee' line rises sharply and then drops significantly, while the brown 'MUD\WTR Coffee' line rises more gradually and sustains a higher level over time, eventually surpassing the red line. White text 'to LIFT you without launching YOU into panic' is overlaid at the bottom, with 'LIFT' and 'YOU' highlighted in black boxes. The animation shows the lines being drawn on the graph. The lighting is minimal, focusing on the illuminated graph lines and text.
0:37hand lifting mudwtr tin A close-up shot of a light-skinned hand lifting a cylindrical brown 'MUD\WTR Coffee Mushroom Coffee' tin from a surface. The tin's label is clearly visible, displaying its branding, ingredients, and key benefits like '45mg caffeine', '2.25g Mushrooms', 'Zero Sugar'. The background is softly blurred, hinting at an indoor setting with natural light. White text 'It's ON sale now AND' is overlaid at the bottom, with 'AND' highlighted in a black box. The lighting is soft and even, highlighting the product and the action. The camera is static, capturing the moment the tin is picked up.
0:38frother and product box A medium shot against a dark, warm brown background showcases a black, slender electric frother with a silver whisk at one end, positioned diagonally. A brown cardboard box with the 'MUD\WTR' logo partially visible and the 'MUD\WTR Coffee Mushroom Coffee' tin sit beside it. White text 'your first order COMES with a free FROTHER, free SHIPPING and 45 DAYS' is overlaid, with 'COMES', 'FROTHER', and 'SHIPPING' highlighted in black boxes. The lighting is even and soft, highlighting the items against the dark backdrop. The camera is static, presenting the promotional offer clearly.
0:40man dynamic movement blurred A fast-paced, blurred shot of a man with long, curly dark hair, wearing a dark tank top and shorts. He is mid-motion, with his arms extended and body leaning, suggesting a dynamic exercise or dance move. The background is an interior room with warm, diffused lighting, possibly a studio or living space. White text 'shipping and 45 DAYS of meditation AND movement with OPEN.' is overlaid at the bottom, with 'DAYS' and 'AND' highlighted in black boxes. The blurring effect is intentional, conveying speed and energy. The camera is static while the subject moves, creating a motion blur.
0:42man looking up blurred A close-up shot of a man's face, heavily blurred, looking upwards with a serene or focused expression. His features are indistinct due to the blur, but hints of curly hair and a light-colored shirt are visible. The background is a soft, warm, and highly diffused light orange-brown, suggesting indoor lighting. White text 'of meditation AND movement with OPEN.' is overlaid at the bottom, with 'OPEN.' highlighted in a black box. The overall effect is soft and dreamy, conveying a sense of introspection or calm focus. The camera is static, using blur to create mood.
0:44movement with open text The screen displays the text 'movement with OPEN.' in large white serif font, centered against a dark brown, grainy background. The background has subtle white specks and scratches, giving it a film grain or vintage effect. The word 'OPEN.' is highlighted in a black box. The lighting is stark, illuminating the white text against the dark. There is no camera motion, creating a clear, direct message. The simple, high-contrast palette emphasizes the text.
0:45barista pouring milk into coffee A close-up, slightly overhead shot of a barista's hands pouring steamed milk from a silver pitcher into a black paper coffee cup filled with dark coffee. The milk creates a distinct white swirl on the coffee's surface. The cup sits on a grey countertop, and in the blurred background, a metallic coffee machine component or grinder is visible. White text 'DON'T love it, we'll' is overlaid at the bottom, with 'DON'T' highlighted in a black box. The lighting is bright and even, emphasizing the contrast between the dark coffee and white milk. The camera is static, focusing on the precise pouring action.
0:46overhead coffee swirl An overhead shot directly above a ceramic coffee mug with a light brown, speckled exterior, filled with dark coffee. The surface of the coffee has a beautiful, intricate swirl of foam or milk, with visible coffee beans creating small rings. The mug is placed on a light grey, textured countertop. White text 'give YOU your money back.' is overlaid at the bottom, with 'YOU' highlighted in a black box. The lighting is bright and even, creating a clean, inviting aesthetic. The camera is static, capturing the artistry of the coffee drink.
0:47frother mixing coffee A close-up shot focuses on a black electric frother with a silver whisk head, rapidly mixing a dark brown coffee beverage in a clear double-walled glass mug. The frother creates a dynamic swirl and bubbles in the liquid. The mug sits on a light grey, textured countertop, with a blurred background suggesting an outdoor setting or patio with red elements. White text 'THIS is coffee' is overlaid at the bottom, with 'THIS' highlighted in a black box. The lighting is bright and clear, emphasizing the action of the frother and the texture of the drink. The camera is static, capturing the energetic mixing.
0:48without compromises text The screen displays the words 'Without the Compromises' in large, bold white serif font, centered against a textured black background. The background has subtle white specks and scratches, giving it a film grain or vintage effect. The lighting is stark, illuminating the white text against the dark. There is no camera motion, creating a clear, direct message. The simple, high-contrast palette emphasizes the benefit.
0:49without the crash text The screen displays the words 'Without the Crash' in large, bold white serif font, centered against a textured black background. The background has subtle white specks and scratches, giving it a film grain or vintage effect. The lighting is stark, illuminating the white text against the dark. There is no camera motion, creating a clear, direct message. The simple, high-contrast palette emphasizes the benefit.
0:50without the crap text The screen displays the words 'Without the Crap' in large, bold white serif font, centered against a textured black background. The background has subtle white specks and scratches, giving it a film grain or vintage effect. The lighting is stark, illuminating the white text against the dark. There is no camera motion, creating a clear, direct message. The simple, high-contrast palette emphasizes the benefit.
0:51hand holding mudwtr tin text A close-up shot of a light-skinned hand holding a cylindrical brown 'MUD\WTR Coffee Mushroom Coffee' tin. The label, with its branding and ingredient list ('Arabica Coffee', 'Cordyceps', 'Lion's Mane', 'Reishi', 'Chaga', 'L-theanine'), is clearly visible. The background is blurred, showing soft green foliage, suggesting an outdoor setting. White text 'TRY MUD\WTR Coffee,' is overlaid at the bottom, with 'MUD\WTR' and 'Coffee,' highlighted in black boxes. The lighting is bright and natural, highlighting the product. The camera is static, focusing on the product and text.
0:52mudwtr powder in tin A close-up, slightly tilted shot looking down into an open cylindrical brown 'MUD\WTR Coffee Mushroom Coffee' tin. The tin is filled with a fine, light brown, earthy-looking powder. The label of the tin is visible, providing product information. The background is blurred, showing green foliage, indicating an outdoor setting. White text 'made for PEOPLE who love' is overlaid at the bottom, with 'PEOPLE' highlighted in a black box. The lighting is bright and natural, highlighting the texture and color of the powder. The camera is static, focusing on the product's contents.
0:53man sipping coffee blurred A fast, blurred shot of a man taking a sip from a light-colored mug. The man is wearing a black t-shirt, and his arm and part of his torso are visible. The background is heavily blurred, creating a sense of movement. White text 'made for PEOPLE who love the RITUAL but' is overlaid at the bottom, with 'RITUAL' highlighted in a black box. The lighting is soft and ambient. The camera is static, with the subject's movement creating the blur effect, conveying a quick, energetic action.
0:54man sipping coffee patio A medium shot of a man with curly brown hair and sunglasses, wearing a black t-shirt and dark jeans, sitting comfortably on a brown wicker patio sofa. He is holding a light pink mug and taking a sip of coffee, looking off to the side with a calm, content expression. The background features a green wall of ivy or climbing plants, with natural sunlight creating dappled shadows. White text 'love the RITUAL but are ready FOR' is overlaid at the bottom, with 'RITUAL' and 'FOR' highlighted in black boxes. The lighting is natural and bright, creating a relaxed outdoor atmosphere. The camera is static, capturing a moment of peaceful enjoyment.
0:55man enjoying coffee close up A close-up shot of a man with light brown hair, a mustache, and a beard, smiling with his eyes closed, suggesting enjoyment. He is looking slightly upwards and appears to be savoring something, likely the coffee. He wears a camouflage-patterned t-shirt. The background is a soft, blurred light beige, indicating an indoor setting. White text 'are ready FOR a better one.' is overlaid at the bottom, with 'FOR' highlighted in a black box. The lighting is soft and even, highlighting his positive facial expression. The camera is static, focusing on his emotional reaction.
0:56mudwtr tin centered A clean, medium shot of the cylindrical brown 'MUD\WTR Coffee Mushroom Coffee' tin, centered on a plain dark brown background. The tin's label is clearly visible, displaying its branding, ingredients, and key benefits. Above the tin, the white text 'MUD\WTR' is prominently displayed. The lighting is soft and even, highlighting the product against the monochromatic background. The camera is static, providing a clear, focused view of the product.
A final end card with the cylindrical brown 'MUD\WTR Coffee Mushroom Coffee' tin centered against a plain dark brown background. The text 'MUD\WTR' is at the top, followed by 'Energy & focus w/o the jitters' and 'A new mushroom coffee'. A white thought bubble with 'Claim your FREE FROTHER' points to a small black frother image. Below the product, there are three rectangular buttons: 'Organic', 'High Potency Mushrooms', and 'Real Ingredients'. At the very bottom, white text reads 'Get 33% off an a free frother'. The lighting is consistent and even. The camera is static, providing a clear, information-rich closing screen.
