0:00split screen webpage and speaker intro
The scene opens with a dynamic split-screen composition. The upper two-thirds of the frame display a rapidly changing webpage from 'vuori.com'. Initially, it shows a desktop navigation menu with categories like 'New', 'Women', 'Men', 'Accessories', 'Explore', and specific clothing sub-categories such as 'Shorts', 'Pants', 'Joggers & Sweatpants' on a clean white background. A mouse cursor briefly hovers over 'Men'. This quickly transitions to a large, stylized gold '10 YEARS' graphic composed of a collage of active lifestyle images, including surfing, yoga, and outdoor activities, set against a light, sandy texture. The bottom third of the frame features a medium close-up of a male speaker. Lighting is bright and even. The overall color palette is clean, dominated by whites, muted greys, and the vibrant gold of the '10 YEARS' graphic. Text overlay appears on the speaker's segment: 'you'll want to know'.
0:02split screen webpage beach models
This split-screen scene continues with the male speaker at the bottom, while the upper portion displays a different 'vuori.com' webpage. The webpage features a wide, lifestyle image of a smiling light-skinned woman in a blue athletic bra and shorts, and a dark-skinned man in a white long-sleeve top and dark shorts, both looking towards the ocean from a sandy beach. Overhead, text reads: 'A New Perspective On Performance Apparel™'. Below the image, calls to action like 'Fill out your fall agenda with our latest styles.' are visible, along with two distinct buttons: 'Shop Women's New' and 'Shop Men's New'. The lighting on the webpage is bright and natural, reflecting a sunny beach day. The speaker segment maintains consistent lighting and color, with a text overlay: 'gifting Vuori this holiday'.
0:03split screen webpage male model sweatshirt
The scene continues with the split-screen format. The upper portion of the frame displays a webpage showcasing a medium shot of a young, light-skinned male model. He has short, curly brown hair and is wearing a plain grey crewneck sweatshirt with a subtle 'VUORI' logo embroidered just below the collar. He is seated or leaning against a surface, looking directly at the camera with a confident, neutral expression. The background for the model is a clean, plain white, highlighting the product. The lighting is soft and studio-like, creating a neutral tone. The lower third of the frame shows the male speaker, with a text overlay: 'Here are my top picks at Vuori for under $100.'.
0:06split screen webpage male model tshirt close up
This split-screen scene features the speaker at the bottom, while the top section shows a close-up on a webpage of a dark-skinned man wearing a white, short-sleeve crewneck t-shirt. The shot focuses on his torso and right arm, showcasing the fabric texture and fit of the t-shirt. His hand is shown subtly pulling on the sleeve, emphasizing the quality and feel of the material. His face is not visible, making the garment the primary focus. The background is a plain, light grey, offering a clean, product-focused presentation. Studio lighting is soft and even. The lower speaker segment has a text overlay: 'Heavyweight Cotton Tee this one feels as good as it looks.'.
0:09split screen webpage flat lay sweatshirt
The scene continues with the split-screen, showing the speaker in the bottom third. The upper two-thirds display a clean product flat lay on a webpage: a neatly folded, plain dark taupe-grey long-sleeve crewneck sweatshirt. The garment is laid flat on a pristine white background, allowing its color and texture to be clearly visible. A small, subtle 'VUORI' logo is visible just below the collar. The lighting is soft and even, typical of product photography, with minimal shadows. The speaker's segment features a text overlay: 'Very cozy and soft.'.
0:13split screen webpage product details
This split-screen segment maintains the male speaker at the bottom. The upper portion of the screen displays a 'vuori.com' product detail page. It features text describing the product, including an 'Organic Cotton' icon, and sections for 'Fit' and 'Fabric & Care'. Under 'Fabric & Care', bullet points list care instructions: '100% Cotton', 'Do Not Iron', 'Machine Wash Cold With Like Colors', 'Only Non Chlorine Bleach When Needed', 'Remove Promptly', and 'Tumble Dry Low'. A white mouse cursor, shaped like a hand with a pointed index finger, hovers over the 'Fabric & Care' heading, simulating user interaction. The background is white with dark grey text, giving a clean and informative aesthetic. The speaker's segment includes a text overlay: 'Made from 100% organic cotton.'.
0:16split screen webpage shorts close up dark grey
The scene continues with the split-screen layout. The upper section of the frame shows a close-up on a webpage of a man's lower torso and right hand, wearing dark grey shorts. His hand is casually inserted into the front pocket, emphasizing the pocket design, stitching, and fabric texture of the shorts. The lighting is soft and studio-like, ensuring product details are clearly visible against a plain, light grey background. The bottom third of the frame shows the male speaker, with a text overlay: 'And of course, the Meta Short, great for work,'.
0:17split screen webpage shorts full body
This split-screen scene continues with the speaker at the bottom. The upper portion of the frame displays a webpage featuring a full-body shot of a light-skinned male model. He is wearing a crisp white short-sleeve polo shirt and dark grey shorts, standing in a relaxed pose against a plain white studio background. His expression is neutral and confident. The clean, studio lighting emphasizes the fit and color of the athletic apparel. The speaker's segment includes a text overlay: 'travel and everything in between.'.
0:18split screen webpage shorts flat lay and close up
The scene maintains the split-screen, with the speaker in the bottom third. The upper part of the screen rapidly transitions between two images on a webpage. First, a flat lay product shot of a pair of dark grey shorts, similar in color and style to the previous segment, neatly presented on a plain white background. This quickly switches to a close-up of a person's lower torso and hand, wearing light grey shorts, with the hand casually in the pocket, similar to a previous close-up but featuring a different, lighter color variant of the shorts. The lighting for both product shots is consistent, soft, and even, typical of e-commerce photography. The speaker continues to talk, but without additional text overlay in this specific segment.
0:20full screen speaker call to action
The screen transitions to a full-frame medium close-up of the male speaker. He is seated in a well-lit room, looking directly into the camera with an engaging expression, still holding the black microphone. Behind him, a warmly lit, slightly blurred background reveals wooden shelves filled with various items, including books, small green plants in terracotta pots, and framed artwork or photos, creating a cozy and inviting, yet professional, home office or studio atmosphere. The dominant colors are natural wood tones, greens, and the dark grey of his top. White text 'Find yours at vuori.com' is overlaid at the bottom of the screen.
0:21text overlay shop now
The scene transitions to a full-screen, solid muted blue-grey background. Centered on this background, white sans-serif text reads: 'shop now at vuori.com'. The lighting is even and flat, presenting a clean, modern aesthetic. The color palette is minimalist, focusing on the dark blue-grey and white text.
0:23vuori logo fade out
The scene displays a full-screen, solid muted blue-grey background. Centered on this background is the 'vuori' logo in white, stylized serif font. The lighting is even and flat, maintaining a clean, modern, and minimalist aesthetic. The color palette remains muted blue-grey and white. The scene holds for a moment before subtly fading to black, marking the end of the video.
