0:00whiteboard setup initial A medium shot captures a young woman and the hands of a man holding a large white whiteboard at an angle in a modern office space. The woman, positioned centrally, is smiling broadly and holding two markers, one in each hand, raised slightly in a playful gesture of anticipation. The man's hands are visible at the bottom left, supporting the board. The background features large floor-to-ceiling windows revealing a city skyline under a bright, cloudy sky. An A-frame whiteboard stand is partially visible behind the woman on the left. Overhead fluorescent lighting illuminates the scene, creating a bright and airy atmosphere. The dominant colors are white from the board, light tones from the woman's clothing, and the neutral grays and blues of the office and outdoor view. The text "How" is partially visible in black on the lower left of the whiteboard.
0:01phone grip test whiteboard A medium-shot focuses on a white whiteboard tilted at an angle within a bright office setting. Two iPhone models, each encased, are positioned near the top of the board. The phone on the left, with a textured brown case, remains stationary. The phone on the right, with a clear case that has a circular MagSafe ring, begins to slide slowly down the board. The background shows large floor-to-ceiling windows offering a clear view of a distant city skyline and a cloudy sky. Bright, natural light illuminates the scene, emphasizing the smooth, white surface of the board. Green handwritten text on the board reads "PELA vs. THE OTHER GUYS" near the top and "How grippy is your case?" at the bottom. The color palette is dominated by the white board, the clear and brown phone cases, and the natural blues and greens of the outside view.
0:06reaction clapping A medium close-up shot captures the young woman from the first scene, now smiling broadly and enthusiastically clapping her hands. A man's arm and shoulder are briefly visible on the far left of the frame. The white whiteboard, tilted at an angle, is still partially visible in the foreground. Behind them, the office environment with large windows and an A-frame whiteboard stand is still present, though slightly out of focus. The lighting remains bright, indicating an indoor setting with natural light. The woman's facial expression conveys happiness and satisfaction, likely in response to the previous demonstration.
A wide overhead shot looks down at a long, light-colored wooden table in a spacious, modern office environment. A young woman and a young man are seated opposite each other at the table. Both have an iPhone in a case in front of them. The woman, on the left, lightly pushes her phone (with a clear case) which slides easily across the smooth table surface. The man, on the right, attempts to slide his phone (with a brown textured Pela case), but it remains firmly in place, showcasing its superior grip. The background shows an open-plan office with glass walls, green plants, and distant office furniture, all well-lit by overhead lights and natural light from large windows. The mood is light and demonstrative, with both individuals smiling.
0:09phone out car window A medium shot from inside a moving car shows a hand extending out of the passenger-side window, holding a pink iPhone with a checkered pink case. The car is moving past a grey brick garage door and a white residential house. The perspective is slightly upward, looking out from the car. The lighting is natural and bright, indicating daytime. The primary focus is on the phone and the action of holding it out the window.
0:10car roof test split screen This scene employs a split-screen format, showing two simultaneous perspectives. The left side features a medium shot of a young woman driving a car from the interior perspective. She is smiling, waving, and appears confident. The right side shows an exterior, slightly overhead view of the car's panoramic sunroof, with a pink-cased iPhone resting securely on its black glass surface. The car is in motion, driving along a residential street lined with houses and garages under a cloudy sky. The lighting is bright and natural. The woman's activity and the phone's stability on the moving car create a playful and confident atmosphere, highlighting the product's grip.
0:14car roof phone close up A close-up, slightly overhead exterior shot focuses on a pink iPhone, encased in a pink and white checkered case, resting securely on the black panoramic sunroof of a white car. The car is moving along a residential street, with houses, garages, and trees visible in the background under a partly cloudy sky. The phone remains perfectly still on the slick glass surface despite the car's motion, emphasizing the strong grip of its case. Natural daylight illuminates the scene. The reflections of the sky and surroundings are visible on the glossy surface of the sunroof, adding depth.
A static graphic end card featuring the Pela brand logo and tagline against a solid, calming light sage green background. The "pela" logo is prominently displayed in white, sans-serif font, slightly stylized with a rounded 'p' and 'e'. Below it, also in white, is the tagline "Grip you can trust." The overall aesthetic is clean, minimalist, and on-brand.
