0:00intro product overlay woman A medium close-up shot features a young Black woman sitting with her knees drawn up towards her chest, looking directly into the camera with a neutral yet engaging expression. She has long, dark dreadlocks pulled back, revealing her face and shoulders. She wears a light-colored, possibly white or very pale grey, sleeveless tank top. The background is a clean, bright white, creating a minimalist and clean aesthetic. Overlayed centrally on the frame is a transparent box outlining a Cetaphil Moisturizing Cream tub, displaying its label details like "Dry to Very Dry Skin," "Hydrates for 48 hours," and key ingredients. The lighting is soft and even, suggesting a studio setting with a clean, high-key look. The overall mood is calm and natural.
0:00intro product overlay woman upside down A medium close-up shot of a young white woman, viewed upside down, with her head tilted slightly to the right, looking upwards towards the camera with a soft, gentle smile. Her hair is blonde and styled loosely around her face. She appears to be lying down, creating the inverted perspective. The background is a clean, bright white. Similar to the previous scene, a transparent box outlining the Cetaphil Moisturizing Cream tub is overlayed centrally, showing its branding and product details. The lighting is soft, natural, and evenly distributed, highlighting her features without harsh shadows. The overall atmosphere is light and serene, implying a sense of relaxation and well-being.
0:02dermatologist consultation text overlay This scene transitions from a medium shot of a young Asian woman (left) and a male dermatologist (right) looking at each other, to a closer shot of the dermatologist. Initially, the woman, wearing a light brown cardigan over a pink top, listens attentively. The dermatologist, dressed in a white lab coat over a light collared shirt, gestures with his hands as he speaks, conveying information or advice. The background is a plain, light grey wall, suggesting a professional medical setting. The lighting is bright and even, casting minimal shadows and creating a clean, clinical feel. A prominent white text overlay "Recommended by Dermatologists" appears on the bottom right. The camera slowly zooms in on the dermatologist's face, focusing on his reassuring expression, emphasizing his authority.
0:04hands applying cream hydration text This segment features two distinct close-up shots demonstrating product application. The first shot shows light-skinned hands (possibly a woman's) gently pressing into a pristine white surface, which appears to be a thick layer of Cetaphil cream itself, scooped out of its container. The textures are soft and inviting, highlighting the product's luxurious feel. The second shot immediately follows, focusing on a close-up of dark-toned skin, specifically a person's bent knees and thighs, where hands (with bright red nail polish) are applying the white moisturizing cream. The cream is being spread smoothly and evenly over the skin, emphasizing immediate hydration and absorption. The background for both shots is out of focus, suggesting a clean, minimalist environment. Prominent white text overlays, "Provides Clinically Proven Hydration" and then "to Help Repair Dry Skin" with a downward arrow graphic, clearly convey the product's benefits. The lighting is bright and direct, highlighting the product and skin texture with clarity.
0:06product tub in hand close up An extreme close-up shot focuses on a light-skinned hand, with neatly manicured nails featuring yellow French tips, holding a white Cetaphil Moisturizing Cream tub. The tub is partially obscured by the hand but its vibrant green lid and the "Cetaphil" logo are clearly visible, along with product text like "Moisturizing Cream" and "Dry to Very Dry Skin". The background is a soft, light grey blur, keeping the focus entirely on the hand and the product to emphasize its importance. The lighting is bright and even, emphasizing the clean lines of the product packaging and the smooth skin texture of the hand. The shot implies a gentle, personal, and easy interaction with the product.
0:07hand applying cream on back A very close-up shot shows a hand with dark grey nail polish applying a generous streak of white moisturizing cream onto a dark-toned human back. The skin appears smooth and healthy, with subtle contours visible as the cream is applied. The hand is gently gliding across the back, spreading the cream in a deliberate, circular motion, with the focus solely on the action of application and the luxurious, rich texture of the cream. The background is a blurred, warm, dark tone, ensuring the skin and cream are the central visual elements without distraction. The lighting is soft and highlights the sheen of the cream on the skin, suggesting deep moisturization and a healthy glow. The movement is fluid and demonstrates thorough, even coverage across a large area of skin, conveying a sense of care and indulgence.
0:09diverse user text overlay product message This scene starts with an extreme close-up, upside-down shot of a young Black person's neck and chest, revealing distinct bright red dreadlocks and a prominent silver chain. The perspective quickly rights itself as the camera slightly pulls back and pans up to reveal the person's face. The face is visible, initially from the nose down, then eyes and forehead, closing their eyes slightly with a subtle, content smile playing on their lips. The skin tone is dark and smooth. Overlayed centrally are the Cetaphil logo and prominent white text: "For Everyone's Sensitive Skin" with a clear downward arrow graphic pointing towards the person, reinforcing the inclusive message. The background is indistinct and dark, keeping the focus entirely on the subject and the brand message. The lighting is soft and warm, emphasizing the individual's comfort and the universally appealing nature of the product.
0:11product lineup overhead text outro The scene opens with an overhead shot looking down at two Cetaphil products positioned on a bright, minimalist white surface. The products are slightly out of focus as the camera pulls back slightly and rights itself to a static, eye-level medium shot. On the left is a white pump bottle of "Cetaphil Daily Facial Cleanser" with a blue pump and green accent. On the right is a white tub of "Cetaphil Moisturizing Cream" with a green lid. The bottles are arranged neatly and professionally. Large, bold white text, "Cleanse. Hydrate. Protect. Every day." appears centrally on the screen, emphasizing the essential product routine. A small Cetaphil logo is visible in the bottom right corner. The lighting is bright and uniform, giving a clean, clinical yet inviting feel, concluding the advertisement with a clear product showcase and call to action.
