0:00Postpartum bra necessity intro
A medium shot features a fair-skinned woman with long, wavy blonde hair, center-framed, looking directly at the camera. She's wearing a black tank top and olive green cargo pants. Her hands are initially open and raised in a gesturing motion, then she clasps them briefly, before opening them again. A light pink bra with thin straps hangs over her left forearm, visible on the right side of the frame. The background is a bright, warm beige wall with a closed white door on the left and a wooden dresser with multiple drawers on the right. Natural, soft, warm-toned light illuminates the scene from the front, creating gentle highlights on her hair and skin. Text overlays appear on screen: "something" (0:00), "something nobody told me about having" (0:01), "a baby" (0:02). Her expression is engaging and slightly exasperated as she introduces a common postpartum experience. The overall color palette is warm and natural with a focus on skin tones, beige, black, and olive green.
0:03Constant bra wear explanation
A medium shot continues to feature the same fair-skinned woman, framed from the waist up and centered, addressing the camera. She maintains eye contact, speaking with an energetic and slightly surprised expression. She's wearing the same black tank top and olive green cargo pants. She now holds the light pink bra by its straps in both hands, bringing it slightly forward as she explains the continuous need for bra-wearing postpartum. Her hands are open and gesturing outwards. The background remains consistent: a warm beige wall with a white door on the left and a dark wood dresser on the right. Soft, warm frontal lighting ensures clear visibility of her features and the bra. Text overlays appear: "You're probably going to be wearing a bra" (0:03), "for the next three to six months, day" (0:05), "and night, 24-7" (0:06). The scene conveys a sense of shared experience and a somewhat unexpected reality for new mothers.
0:07Postpartum bodily changes discussion
The scene maintains a medium shot of the fair-skinned woman, framed from the waist up, continuing her dialogue with the camera. Her expression becomes more serious and empathetic as she discusses the less glamorous aspects of postpartum. She is still wearing her black tank top and olive green cargo pants, and she holds the light pink bra by its straps, occasionally bringing it closer or moving it slightly as she speaks. The background remains the warm beige wall with the white door and wooden dresser. The lighting is soft and consistent, providing a natural look. Text overlays: "The egregious amount of postpartum sweating" (0:08), "and the crazy leaking" (0:10), "that might happen to you overnight" (0:12), "you are going to want to wear a bra" (0:13). The overall mood is informative and relatable, addressing sensitive topics with a direct, honest tone.
0:14Introducing the bra solution
A medium shot of the fair-skinned woman from the waist up, centrally framed, looking directly at the camera with a hopeful smile. She's wearing the same black tank top and olive green cargo pants. She now holds the light pink bra up towards her chest, positioned as if about to put it on, showcasing it as the solution to the previously mentioned problems. The background is the familiar warm beige wall, white door, and wooden dresser. Soft, warm frontal lighting highlights her features and the bra. Text overlays: "I promise you" (0:15), "Thankfully, there is a solution out there" (0:16). The scene transitions to a more positive and problem-solving tone, presenting the product as a relief.
0:17Bra on body demonstration
A medium close-up shot focuses on the woman from her mid-chest down to her upper thighs. She is positioned slightly to the right, looking down towards her stomach with a soft, contented smile. She is now wearing the light pink "Everything Bra by Bodily." Her bare stomach is visible, featuring a healed C-section scar just below her navel. Her left hand gently rests on her lower abdomen, just above the scar, drawing attention to her postpartum body. The background is a soft, light beige wall, slightly blurred to keep focus on the subject. The lighting is soft and even, highlighting her skin tone and the bra's texture. Text overlay: "This is the Everything Bra by Bodily" (0:18). The scene emphasizes comfort and the real-life application of the product for a postpartum body.
0:19Bra overhead detail
An overhead close-up shot captures the light pink "Everything Bra by Bodily" laid flat on a light grey, tightly woven, textured surface, possibly a blanket or rug. The bra's straps, cups, and the subtle ribbed texture of its soft fabric are clearly visible. The lighting is bright and natural, coming from an unseen source above, creating soft shadows that accentuate the fabric's contours. The overall color palette is muted pastels against a neutral background. Text overlay: "This is the Everything Bra by Bodily" (0:19). This shot focuses on the product's material and construction, emphasizing its quality.
0:20Bra clasp close-up
An extreme close-up shot intensely focuses on a fair-skinned hand, presumably the host's, demonstrating the bra's functional features. The hand, with neatly manicured light pink fingernails, is shown unhooking a small, light pink plastic clasp located on one of the bra straps. The fabric of the bra, characterized by its subtle ribbed texture, is prominent in the foreground. The background is deliberately blurred, providing a soft, indistinct context that does not detract from the main action. Bright, soft lighting illuminates the scene, meticulously highlighting the intricate details of the clasp and the fine texture of the fabric. Text overlay: "It's super soft" (0:21). This shot meticulously details the practical design element of the bra.
0:21Bra strap adjustment close-up
A close-up shot frames the woman's right shoulder and upper arm, showcasing the bra's comfort and design. A fair-skinned hand is visible, gently pulling and adjusting the light pink bra strap on her shoulder. The strap displays the same delicate ribbed texture seen in previous shots, emphasizing its material quality and flexibility. The background is a plain, blurry, warm-toned wall, ensuring the focus remains on the action and the product. Bright, soft lighting illuminates the skin and fabric details, creating subtle highlights. Text overlay: "and stretchy and co-designed" (0:22). This shot highlights the bra's adjustability and comfortable fit.
0:22Bra health benefits explanation
A close-up shot features the fair-skinned woman from her mid-chest up, wearing the light pink "Everything Bra." Her long, wavy blonde hair flows over her shoulders, framing her face. She speaks directly to the camera, initially with her eyes closed in a moment of thoughtful emphasis, then opening them with a direct gaze. She uses her right hand to gently touch and adjust the bra strap and fabric near her chest, reinforcing the bra's comfort and its specific design for optimal breast health, co-designed with a lactation consultant. The background is a plain, blurry, warm-toned wall, maintaining focus on her and the product. The lighting is soft and even, highlighting her facial features and the bra's texture. Text overlays: "with a lactation" (0:22), "consultant for optimal breast health" (0:25). The scene conveys expertise and personal endorsement for the product's benefits.
0:26Multiple bras display
A close-up, slightly overhead shot captures a collection of "Everything Bras" by Bodily in various pastel colors, including pink, cream, light blue, and peach, lying folded on a light grey, tightly woven, textured surface. The top pink bra is partially lifted by its strap, showcasing its ribbed texture, while the other bras are neatly arranged beneath it, suggesting a variety of options. Bright, natural light illuminates the scene, casting soft shadows that enhance the texture and depth of the fabric. Text overlay: "I recommend this bra to all of my friends" (0:27), "who are pregnant" (0:29). The camera slowly pans down and to the right, revealing more of the stacked bras and their appealing color range.
0:29Bra fabric stretch demonstration
An extreme close-up shot focuses entirely on a fair-skinned hand, specifically the fingers, as they stretch and manipulate a section of the light pink "Everything Bra" fabric. The ribbed, stretchy texture of the material is the central visual element, clearly demonstrating its elasticity and softness. The background is heavily blurred, showing only indistinct hints of other bras in pastel colors on a textured surface, ensuring complete focus on the fabric. Bright, natural light illuminates the fabric, creating micro-highlights and emphasizing its quality. Text overlays: "or freshly postpartum" (0:30), "I tell them you have to have this thing" (0:31). This shot provides a tactile demonstration of the bra's material properties.
0:33Bra postpartum comfort display
A close-up shot frames the woman's upper torso, from just below her chin to her mid-abdomen. She is wearing the light pink "Everything Bra." Her hands are seen adjusting the bra fabric around her chest and gently pulling down the hem, emphasizing its comfortable and supportive fit. The bra's ribbed texture is prominent. Her bare stomach with the C-section scar is visible in the lower part of the frame. The background is a plain, blurry, warm-toned wall. Soft, frontal lighting illuminates the scene, highlighting the bra and her actions. Text overlay: "It prevented me from getting clogged ducts and mastitis" (0:34). This scene highlights the bra's practical benefits for postpartum comfort and health.
0:35Multiple bra colors overview
An overhead close-up shot displays an array of "Everything Bras" in various soft pastel colors, including pink, cream, light blue, peach, and a pale lilac, neatly arranged and folded on a light grey, woven, textured surface. The bras' ribbed texture is clearly visible across the different colors, emphasizing the consistent material quality. Bright, natural light illuminates the scene, casting subtle shadows that add depth to the fabric folds. Text overlay: "I would recommend getting more than one though" (0:36). The camera slowly pans to the right, showcasing the full range of colors available, making the collection appear appealing and practical for frequent use.
0:37Final recommendation and branding
A medium shot of the fair-skinned woman, framed from the mid-chest up and centered, speaks directly to the camera with a confident and engaging smile. She is wearing a black tank top and olive green pants. She holds the light pink "Everything Bra" by its straps in her left hand, gently swinging it as she delivers her concluding remarks and recommendation for having multiple bras. The background remains the warm beige wall with a white door on the left and a wooden dresser on the right. Soft, warm frontal lighting ensures clear visibility of her features and the bra. Text overlays appear: "because the leaking" (0:37), "and sweating is kind of a lot" (0:39), the "Bodily" logo (0:40) subtly fades in and stays on screen, "You're going to be doing so much laundry" (0:40), "those first few months" (0:42), "you might as well have a few backup bras" (0:44). She finishes with a final, knowing smile, reinforcing her advice.
