0:00man thinking shingles risk text The scene opens in black and white, featuring a medium close-up of an older Black man with a salt-and-pepper beard. He is framed from the chest up, positioned slightly to the left, looking downwards and to his right, conveying a pensive or somber expression. His eyes are cast down, and his brow is slightly furrowed. The background is a soft, dark grey, out of focus, suggesting an intimate, reflective setting. Soft, diffuse lighting illuminates his face from the front-left, highlighting the textures of his beard and the contours of his face. Towards the bottom left of the frame, partially obscured, is a text overlay in a serif font: "HAVEN'T THOU" and then clearly "SHINGLES RISK?". In the top right corner, a white box with an orange 'GSK' logo and the text 'Funded and Sponsored by' is visible. At the bottom left, a white CVS logo (heart icon + CVS) is present, and at the bottom right, 'Actor portrayal' in small white text.
0:02shingles rash close up This scene is a close-up shot in color, focusing on the lower back of a person with a visible shingles rash. The skin tone is medium-brown. The rash appears as clusters of red, inflamed blisters and lesions, scabbing over in some areas, indicative of a painful condition. The person is sitting on a wooden chair, with the back of the chair slightly visible on the left side of the frame, providing minimal contextual background. They are wearing dark pants or shorts and a white t-shirt, which is pulled up to expose the affected area. The lighting is soft and natural, illuminating the texture and severity of the rash without harsh shadows. A text overlay, "DON'T LEARN THE HARD WAY" appears in white serif font at the bottom left. The GSK and CVS logos, along with 'Funded and Sponsored by' and 'Actor portrayal', persist in their top-right and bottom-left/right positions respectively.
0:03man looking up somber The scene returns to black and white, featuring a very tight close-up of the older Black man's face, framed from just below his chin to the top of his head. He is looking directly into the camera with a somber, slightly regretful, but direct expression. His eyes are dark and convey a sense of experience and solemnity. The salt-and-pepper beard is prominent, and the textures of his skin are visible. The background remains a soft, out-of-focus dark grey, maintaining the intimate and serious tone. The lighting is consistent, soft and from the front-left, casting subtle shadows that add depth to his facial features. A text overlay, "LIKE I DID" appears in white serif font at the bottom left, continuing the narrative. The GSK and CVS logos, along with 'Funded and Sponsored by' and 'Actor portrayal', persist in their top-right and bottom-left/right positions respectively.
0:05text overlay easier way The scene transitions to a solid black background, acting as a clean canvas for prominent text. Large, white serif text fills the majority of the screen, stating: "THERE'S AN EASIER WAY TO LEARN ABOUT SHINGLES". The text is centrally aligned and occupies the middle horizontal third of the frame, making it immediately readable. The overall aesthetic is minimalist and direct, placing full emphasis on the message. The GSK logo with 'Funded and Sponsored by' remains in the top right corner, and the CVS logo is in the bottom left, maintaining brand presence. The 'Actor portrayal' disclaimer is in small white text at the bottom right. There are no other visual elements or distractions.
0:07cvs logo end card The final scene is a bright, solid red background, completely filling the frame. In the center of the screen, the CVS logo is prominently displayed in white. The logo consists of a heart-shaped icon followed by the letters 'CVS' in a bold, sans-serif font, with a registered trademark symbol '®' slightly above and to the right of the 'S'. The simplicity of the scene, with its strong, recognizable branding against a vibrant, on-brand red, signifies a clear call to action or brand conclusion. The lighting is even and bright, ensuring the logo stands out clearly. There are no other elements, distractions, or text overlays present.
