0:00product on box intro The scene opens with a close-up, slightly Dutch-angled shot of two brown knitted ankle boots resting on a white rectangular product box. The box has 'Quince' subtly printed on its side in black serif font. A hand with neatly manicured nails is gently holding the heel of the front boot, displaying its ridged wooden-look block heel and pointed toe. The background consists of a textured white quilted blanket, likely a bedspread, providing a soft, domestic setting. The lighting is soft and natural, illuminating the boots and box evenly, creating minimal shadows. The overall color palette is warm, featuring the earthy brown of the boots against the crisp white of the box and bedding. A prominent white text overlay reads: 'The $80 it-girl boots that keep selling out'.
0:02woman holding boots A medium shot frames a woman from the chest down, wearing a white, chunky knit sweater and loose-fitting blue denim jeans. She stands in a bedroom setting, with a white quilted bed visible to the left and a light-colored wooden nightstand on the right, all softly blurred in the background. The lighting is bright and even, casting soft shadows. The woman holds both brown knitted ankle boots at chest level, slightly apart, rotating them gently to showcase their form and texture. The boots are the central focus. A white text overlay changes from 'buttery soft' to 'feel of the', appearing in sync with the audio. The overall mood is casual and informative.
0:05feet wearing boots standing This is a medium close-up shot focused on the lower legs and feet of a person wearing the brown knitted ankle boots and blue wide-leg jeans. The person is standing on a muted, patterned rug with shades of grey, pink, and cream. The background, slightly out of focus, shows the edge of a white bed and a light wooden nightstand. The lighting is soft and consistent, highlighting the boots' texture and the denim's wash. The person shifts their weight slightly, showing the boots from different angles. White text overlays sequentially display 'Italian leather' and then 'and love from Quince', emphasizing the quality and brand association. The shot conveys comfort and style in a home environment.
0:07woman talking demonstrating stretch A medium close-up shot of a smiling woman talking directly to the camera, showcasing one of the brown knitted ankle boots. She is wearing a white chunky knit sweater. Her long, wavy brown hair frames her face. She holds the boot with both hands, gently stretching the ribbed sock-like upper to demonstrate its flexibility and fit. The background is a softly blurred interior, suggesting a home setting with light-colored walls and furniture. The lighting is bright and inviting, emphasizing her friendly expression. Text overlays read 'but in a sock' followed by 'bootie style,', further describing the product's unique design.
0:09woman demonstrating stretch boots A medium shot of a woman's torso and hands, similar to scene 2, as she holds both brown knitted ankle boots. She stretches the ribbed opening of one boot with her hands, illustrating the flexibility of the material. She is wearing a white chunky knit sweater. The background is a soft, light-toned blur of a bedroom. The lighting is bright and even. A white text overlay states: 'They've got some stretch to them', reinforcing the visual demonstration. The focus is purely on the product's functional aspect.
0:10feet wearing boots walking comfort A medium close-up shot focuses on the lower legs and feet of a person wearing the brown knitted ankle boots and blue wide-leg jeans. The person is standing on a patterned rug near a white bed and a wooden nightstand. They perform small movements, such as lifting one foot and then the other, subtly flexing their ankle and stepping, to demonstrate the comfort and heel height of the boots. The lighting is soft, highlighting the texture of the boots and the details of the rug. White text overlays appear: 'The insoles have great cushions' and then 'and there's a perfect heel on these,'. The movements are fluid and natural, suggesting ease of wear.
0:13woman holding boot comfort A medium shot frames a woman from the chest down, wearing a white chunky knit sweater and blue denim jeans. She holds one brown knitted ankle boot at chest level, gently turning it to show the heel and sole, emphasizing its design. The background is a softly blurred bedroom setting. Bright, diffused lighting highlights the boot. A white text overlay states: 'so incredibly comfortable for all day wear', reiterating a key benefit. The woman's careful handling of the boot suggests appreciation for its quality and comfort.
0:16pov walking in boots A first-person point-of-view shot looks down at a person's feet, wearing brown knitted ankle boots and blue wide-leg jeans, walking slowly on a patterned rug. The rug features shades of grey, pink, and cream, with a small section of wooden floor visible at the top. The camera moves in a gentle, rhythmic motion, simulating walking, which emphasizes the boots' suitability for everyday wear. The lighting is soft and uniform. A white text overlay reads: 'You can wear this with your favorite pair of denim', suggesting versatility. The shot provides an immersive perspective of wearing the product.
0:18feet wearing boots dress A medium close-up shot of a person's lower legs and feet, wearing the brown knitted ankle boots and blue wide-leg jeans, standing still on a patterned rug. This scene is visually very similar to the previous standing shots, reinforcing the product's aesthetic. The background includes a white bed and a light wooden nightstand, slightly blurred. The soft, even lighting continues. A white text overlay adds: 'or even a fancy dress', highlighting the boots' versatility for various outfits, from casual denim to more formal attire. The static nature of the shot allows viewers to appreciate the boots' style.
0:19static beige boot A clean, static medium shot of a single beige knitted ankle boot, positioned against a plain white background. The boot is shown in profile, clearly displaying its ribbed cuff, smooth knitted body, pointed toe, and light-colored block heel. The lighting is studio-quality, bright and shadowless, designed to showcase the product with utmost clarity. A white text overlay reads: 'They come in a wide variety of colors', introducing the range of options available. The scene's purpose is to highlight a different color variant of the boot in a professional, e-commerce style presentation.
0:20woman wearing beige boots seated A medium shot features the lower legs of a person, likely female, seated with their legs crossed, wearing beige cropped trousers and the beige knitted ankle boots. The person is positioned against a clean, plain white background, suggesting a studio or minimalist setting. The lighting is bright and even, casting subtle shadows that define the contours of the legs and boots. The boots are prominent, showing their fit and color in a styled context. The white text overlay 'variety of colors' continues from the previous scene, reinforcing the message about color options. This shot demonstrates how the beige boots integrate into a light-toned outfit.
0:21static brown boot A clear, static medium shot presents a single brown knitted ankle boot against a plain white background. The boot is viewed in profile, highlighting its design elements: the ribbed sock-like upper, the smooth knitted body, the pointed toe, and the light-colored block heel. The lighting is studio-quality, ensuring the boot is perfectly illuminated without distracting shadows. A white text overlay reads: 'I love this brown,', expressing a personal preference for this color. This shot functions as a detailed product display, focusing on the specific brown variant.
0:23woman wearing brown boots standing A medium shot captures the lower legs of a person, likely female, standing and wearing a tan knee-length skirt and the brown knitted ankle boots. The background is a clean, plain white, indicating a studio setup. The lighting is bright and uniform, ensuring the boots and skirt are clearly visible. The boots are prominent, showcasing their rich brown color and how they pair with a different type of garment. A white text overlay states: 'but they also have the black', transitioning to the next color option while demonstrating versatility. The posture is relaxed, highlighting the boots' stylish appeal.
0:23static black boot A crisp, static medium shot displays a single black knitted ankle boot against a plain white background. The boot is shown in profile, accentuating its ribbed cuff, sleek knitted body, pointed toe, and matching black block heel. The lighting is studio-quality, bright and shadowless, designed for a clear product presentation. A white text overlay reads: 'which I think is such a staple', conveying an endorsement of its classic appeal. This scene effectively highlights the black variant of the boot, emphasizing its timelessness.
0:24woman wearing black boots seated A medium shot captures the lower legs of a person, likely female, seated with their legs crossed, wearing dark blue denim jeans and the black knitted ankle boots. The background is a clean, plain white, typical of a studio setting. The lighting is bright and even, highlighting the boots and jeans against the stark white. The boots stand out with their black color, showing how they complete a classic denim look. The white text overlay 'is such a staple' continues from the previous scene, reinforcing the idea of the black boot as an essential wardrobe item. The shot emphasizes the product's versatility and style.
0:26feet wearing boots call to action A medium close-up shot focuses on the lower legs and feet of a person wearing the brown knitted ankle boots and blue wide-leg jeans, standing on a patterned rug. The scene is identical to previous shots featuring the brown boots and denim, reinforcing the core product and styling. The background includes the white bed and wooden nightstand, slightly out of focus. The lighting remains soft and natural. White text overlays sequentially state: 'So make sure you head on over to their website' and then 'and snag a pair of these for yourself', serving as a clear call to action for the viewer to purchase the product. The slight movement of the feet suggests engagement and comfort.
0:28call to action screen A stark white screen fills the frame. Centered horizontally and vertically in black sans-serif capital letters is the text: 'SHOP NOW'. The scene is minimalist, devoid of any other visual elements, drawing full attention to the imperative message. The lighting is uniform and bright, matching the white background. This is a direct and unambiguous call to action, designed for maximum clarity and impact, and likely functions as an interstitial or end card.
0:30brand logo end card A plain white screen fills the frame, similar to the previous scene. Centered horizontally and vertically in elegant black serif font is the brand name: 'Quince'. The minimalist presentation, bright lighting, and focus on the logo serve as a clean and professional branding statement. This functions as a final end card, reinforcing brand recognition after the call to action.
