0:00steaming coffee cup A close-up shot focuses on a white ceramic coffee cup, filled with a light brown liquid topped with a thick layer of foamy cream. Wisps of steam gently rise from the surface, suggesting warmth. A heart shape is artfully drawn into the foam. Below the cup, a gleaming silver spoon rests on a matching white saucer. The background is a soft, diffused light beige, creating a minimalist and clean aesthetic. Overlaid on the foam is the word 'Caffeine' in white text. Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:01person drinking soda computer A medium shot captures a young individual seated in a dimly lit, possibly industrial-style room, which features shelves blurred in the background. The dominant lighting casts a cool, blue-green hue over the scene, with some warm light illuminating the person's face. The individual, seen from the chest up, is focused on a retro-style computer keyboard. They briefly type before picking up a dark glass bottle, which appears to be a soda, and taking a sip. The overall mood is introspective and slightly somber due to the low lighting. Overlaid text reads 'For a long time, people didn't know if 44g of sugar in a can of soda was a lot.' Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:06person drinking coffee balcony A medium shot, captured in profile, features a person leaning casually against a light-colored wooden doorframe on what appears to be a bright, airy balcony or patio. The background reveals glass panels and a blurred outdoor view, suggesting a peaceful, residential setting. Natural daylight illuminates the scene, creating soft highlights and gentle shadows. The individual is holding a white ceramic coffee cup to their lips, taking a sip, and then glances downward, possibly at a phone they are holding in their other hand. The mood is calm and relaxed. Overlaid text reads 'Today, a cup of coffee can have over 200mg of caffeine in it.' Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:09man talking head caffeine means A medium close-up shot features a man, visible from the chest up, speaking directly to the camera. The background is dark and indistinct, possibly a textured wall or heavy fabric, ensuring the focus remains entirely on the speaker. Soft, frontal lighting illuminates his face, highlighting his earnest expression. He maintains direct eye contact with the viewer, conveying a sense of sincerity and directness. Overlaid text states 'You have no idea what that means.' Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:11man drinking coffee kitchen caffeine A medium shot shows a man from the chest up, positioned in a well-lit kitchen environment. The background features light blue subway tiles and a wooden countertop with slices of bread and a blue container. Bright, natural light streams in from the right, illuminating the scene. The man, wearing a beige button-up shirt over a white t-shirt, raises a white ceramic mug to his lips, taking a sip with a thoughtful expression. Overlaid text prominently displays 'Caffeine'. Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:12person drinking soda neon lighting A dynamic medium shot focuses on a young individual from the chest up, situated in a dark room bathed in vibrant purple and pink neon lighting. The background is blurred, showcasing indistinct shelves with bottles, adding to the edgy atmosphere. The individual, wearing a distinctive black and white striped long-sleeved shirt and yellow-tinted sunglasses, takes a large drink from a dark glass soda bottle. After drinking, they lower the bottle and look directly into the camera with a confident, slightly defiant expression. Overlaid text appears sequentially: 'Caffeine can be beneficial and sugar can of course be tasty, but the dose makes the poison.' Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:16man talking head interesting drug A medium close-up shot features a man, visible from the chest up, speaking directly to the camera. The background is dark and indistinct, possibly a textured wall or heavy fabric, ensuring the focus remains entirely on the speaker. Soft, frontal lighting illuminates his face, highlighting his earnest expression. He maintains direct eye contact with the viewer, conveying a sense of sincerity and directness. Overlaid text states 'And that's why caffeine is a very interesting drug.' Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:19doctor writing prescription A close-up, overhead shot focuses on a person's hands as they meticulously write on a prescription pad. The hands are fair-skinned, holding a sleek black and silver pen. The person is wearing medical scrubs in a mint green color, and a stethoscope with a silver head is visible around their neck, indicating a medical professional. The lighting is bright and even, typical of an office or medical environment, with slight shadows cast by the hands and pen. Overlaid text reads 'Because you can get caffeine prescribed by a doctor in a carefully managed dose.' Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:22man talking head find it in A medium close-up shot features a man, visible from the chest up, speaking directly to the camera. The background is dark and indistinct, possibly a textured wall or heavy fabric, ensuring the focus remains entirely on the speaker. Soft, frontal lighting illuminates his face, highlighting his earnest expression. He maintains direct eye contact with the viewer, conveying a sense of sincerity and directness. Overlaid text states 'You can also find it in'. Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:24caffeine sources icons animation This wide shot features a clean, bright white background, serving as a canvas for a series of animated cartoon-like icons. The icons appear sequentially: a steaming blue coffee cup, a green soda can, two wrapped candies (one purple and yellow, one green), a jar of powder labeled 'sweet sweat', and finally, a hot dog with mustard and ketchup. Each icon is rendered in vibrant, cheerful colors, standing out against the stark white. The overall impression is illustrative and informative. Overlaid text, appearing with each icon, enumerates the items: 'cups, cans, mints, gum, powder, sweet sweat, and even hot dogs.' Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:28man talking head overconsumption A medium close-up shot features a man, visible from the chest up, speaking directly to the camera. The background is dark and indistinct, possibly a textured wall or heavy fabric, ensuring the focus remains entirely on the speaker. Soft, frontal lighting illuminates his face, highlighting his earnest expression. He maintains direct eye contact with the viewer, conveying a sense of sincerity and directness. Overlaid text states 'Caffeine overconsumption'. Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:29animated neuron cortisol A close-up shot of a dark, abstract background features an intricate, organic-looking structure resembling a neuron or neural network. The structure is illuminated with internal bioluminescent glows in shades of blue, purple, and hints of white and light green, suggesting biological activity. Small particles of light actively move along its branches, simulating signals or energy flow. The animation is fluid and mesmerizing. Overlaid text reads 'Spikes cortisol'. Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:30animated neuron heart rate A close-up shot on a dark, abstract background displays a pulsating, organic structure, evolving from a neuron-like form. This structure now appears spikier and more erratic, with a dominant red glow indicating heightened activity or stress. The colors include dark blues, reds, and faint greens, creating a sense of urgency. The animation shows the structure's transformation and pulsing. Overlaid text reads 'Heart rate'. Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
A medium close-up, captured from a slightly high angle, looks down upon a young woman. She is seated next to a large window with distinct white frames, allowing soft, diffused daylight to enter the room. A rustic red-brick wall is partially visible in the background. The woman, dressed in a dark hoodie and blue jeans, holds her head in her hands, her eyes seemingly closed or cast downwards, conveying a strong sense of distress, anxiety, or overwhelm. The mood is somber and empathetic. Overlaid text states 'Anxiety'. Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:32man talking head addictive A medium close-up shot features a man, visible from the chest up, speaking directly to the camera. The background is dark and indistinct, possibly a textured wall or heavy fabric, ensuring the focus remains entirely on the speaker. Soft, frontal lighting illuminates his face, highlighting his earnest expression. He maintains direct eye contact with the viewer, conveying a sense of sincerity and directness. Overlaid text states 'Can stay in our systems well past bedtime, and it's addictive.' Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:35american psychiatric association logo A close-up shot centers on the distinctive blue and white logo of the American Psychiatric Association, set against a solid, deep blue background. The logo features a stylized brain with a white rod and serpent intertwined, symbolizing medicine. The background is uniform and vibrant, allowing the logo to stand out prominently. Overlaid text reads 'In fact, the American Psychiatric Association'. Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:37text overlay caffeine A wide shot displays simple white background with faded grey text reading 'deemed caffeine' appearing in the center of the frame. The lighting is bright and even, highlighting the stark simplicity. Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:37woman distressed extreme close up An extreme close-up shot focuses intensely on the right side of a young woman's face, specifically her wide-open eye and her finger near her mouth. The background is dark and indistinct, but saturated with a strong, moody pink and purple light, creating a dramatic and unsettling atmosphere. Her eye is wide, conveying a sense of alarm, distress, or unease, while her finger hovers close to her lips, possibly indicating nervousness or self-soothing behavior. The lighting emphasizes the contours of her face and the intensity of her gaze. Overlaid text reads 'a mental health disorder,'. Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:39man talking head sleep cycle A medium close-up shot features a man, visible from the chest up, speaking directly to the camera. The background is dark and indistinct, possibly a textured wall or heavy fabric, ensuring the focus remains entirely on the speaker. Soft, frontal lighting illuminates his face, highlighting his earnest expression. He maintains direct eye contact with the viewer, conveying a sense of sincerity and directness. Overlaid text states 'That's why most end up offsetting a shitty night of sleep, the very thing that causes another shitty night of sleep.' Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:45devil in coffee cup A medium close-up shot presents a white ceramic coffee cup, its contents now appearing menacing. From the dark liquid and foam, a small, highly detailed red devil figurine emerges, complete with sharp horns and a sinister expression. In the blurred background, a golden trident is faintly visible, reinforcing the diabolical imagery. Dramatic, high-contrast lighting bathes the scene in red and orange highlights, casting deep, ominous shadows and creating a sense of foreboding. Overlaid text reads 'This isn't about demonizing caffeine.' Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:46hand holding mudwtr canister A medium close-up shot focuses on a person's hand holding a sleek, black MUD\WTR canister. The background is dark and blurred, suggesting an indoor setting with hints of a wooden surface below. Soft, diffused lighting gently illuminates the product, highlighting its matte black finish and the white text on its label. The hand subtly rotates the canister, allowing the viewer to glimpse the product's details and branding. Overlaid text reads 'It's about rethinking our relationship to it.' Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:48scooping mudwtr powder An overhead close-up shot captures hands in the process of preparing a drink outdoors. The setting appears to be a patio, with a light wooden table as the surface and a blurred background of lush greenery. Bright, natural daylight evenly illuminates the scene. A golden spoon carefully scoops rich brown MUD\WTR powder from a black canister into a black ceramic mug. The action is deliberate and precise, emphasizing the ritual of preparation. Overlaid text states 'MUD\WTR is a drink designed with low doses of caffeine'. Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:50pouring and mixing mudwtr An overhead close-up shot continues to show the hands preparing the MUD\WTR drink on an outdoor patio with a wooden table and blurred greenery in the background. Bright, natural daylight provides clear illumination. A black kettle is tilted, pouring hot water into the black ceramic mug already containing the brown powder. After the water is added, a small, black handheld whisk is used to thoroughly mix the contents, creating a smooth, inviting beverage. Overlaid text reads 'and high doses of USA grown functional mushrooms.' Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:53person drinking mudwtr low angle A low-angle close-up shot looks upwards at a person, visible from the chin to the top of their head, drinking from a black MUD\WTR mug. The person is wearing a dark hoodie, and their face is mostly obscured as they tilt their head back to drink, creating a slight silhouette. The background is indistinct and softly lit, suggesting an indoor setting. The focus is on the act of consumption and the product itself. Overlaid text reads 'It's a drink that supports energy,'. Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
A dynamic wide shot captures a lone surfer expertly riding a large, powerful wave in the ocean. The water is a vibrant turquoise blue, crashing into frothy white foam as the surfer navigates the barrel of the wave. The surfer is on a bright yellow surfboard, providing a splash of color against the natural blues and whites. The natural daylight is bright and clear, enhancing the vivid colors of the water. The scene conveys energy, excitement, and a sense of powerful performance. Overlaid text reads 'focus, and your immune system.' Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:55man outdoors positive expression A medium close-up shot features a smiling man from the chest up, set against a blurred background of lush green foliage, suggesting an outdoor, natural environment like a forest or jungle. Bright, natural daylight illuminates his face, highlighting his broad, genuine smile and sparkling eyes. He looks directly at the camera, exuding happiness, confidence, and vitality. The overall mood is positive and invigorating, aligning with a healthy lifestyle. Overlaid text reads 'and your immune system.' Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:57man in kitchen with mug A medium close-up shot captures a man from the chest up in a bright, modern kitchen setting. The background features white walls and shelves, creating a clean and minimalist aesthetic. Bright, even indoor lighting illuminates the scene. The man, wearing a camouflage-patterned t-shirt and a dark backward baseball cap, holds a black MUD\WTR mug with white branding. He looks directly at the camera with a subtle smile and a confident nod, conveying approval and satisfaction. Overlaid text states 'It also has prebiotic fiber to support your gut.' Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
0:59man talking head call to action A medium close-up shot features a man, visible from the chest up, speaking directly to the camera. The background is dark and indistinct, possibly a textured wall or heavy fabric, ensuring the focus remains entirely on the speaker. Soft, frontal lighting illuminates his face, highlighting his earnest expression. He maintains direct eye contact with the viewer, conveying a sense of sincerity and directness. He holds up the black MUD\WTR canister towards the camera, acting as a clear call to action. Overlaid text states 'Give it a try. Your mind will thank you for it.' Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
1:01mudwtr product shot nature A medium shot displays the MUD\WTR product in a rustic, natural setting. A black MUD\WTR canister stands upright next to a light gray ceramic mug filled with the characteristic brown beverage. Both items are placed on a dark, textured surface that resembles soil or rich coffee grounds, evoking a connection to nature. Soft, overhead lighting highlights the products, creating a warm and earthy feel. Overlaid text rotates between 'Crafted by nature' and 'Elevated for you'. Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
1:03mudwtr logo animation A close-up shot features an abstract, dynamic animation against a background composed of glowing light blue and red hues. Stylized, thick white lines fluidly move and converge to form the distinct MUD\WTR logo, which briefly glows with a light blue light. The lines then dissipate, creating a sense of energy and movement. The color palette is vibrant and modern. Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
1:04mudwtr logo black background A wide shot displays the MUD\WTR logo prominently centered on a solid black background. The logo is rendered in crisp white text, creating a strong contrast and a clean, definitive finish. The scene is static and serves as a clear brand identification. Permanent graphic overlays include '40k 5 stars review' on the left and 'MUD\WTR A coffee alternative' on the right.
