0:00founder intro in clothing store A medium shot of a Caucasian man, likely in his late 30s to early 40s, with a clean-shaven head and a neat mustache, speaking directly to the camera. He wears a light beige baseball cap, a collared, long-sleeved brown utility-style shirt with two chest pockets, and dark camouflage-patterned pants. His hands are clasped in front of him, and he has a small microphone clipped to his shirt collar. He exhibits a friendly, confident expression, gesturing slightly. The background is a well-lit clothing store interior featuring clothing racks filled with various shirts, primarily plaid patterns, and wooden shelving units displaying folded clothes and decorative items like small globes and hats. The lighting is bright and even, highlighting the earthy brown, green, and gray tones of the clothing and the warm wood tones of the shelves.
0:06founder walking to display A medium-long shot from behind the founder, showing him walking towards a wooden shelving unit displaying a plaid shirt. The setting is the same well-lit clothing store. The shelving unit is filled with clothes and decorative items, and clothing racks are visible in the foreground and background. The text 'Backwoods Flannel' appears as a white overlay on the screen. The founder is moving towards the left side of the frame.
0:07close up of plaid shirt A close-up shot of a brown and black plaid flannel shirt hanging on a black hanger on a clothing rack. The fabric appears thick and textured, suggesting warmth and durability. The text 'Backwoods Flannel' is overlaid in white. The lighting is soft but effectively highlights the rich texture and plaid pattern of the fabric. No human presence is directly visible, but the context implies it's being presented or examined.
0:09hand touching shirt A close-up shot showing a hand reaching out to gently touch the fabric of a brown and black plaid flannel shirt, similar to the one previously seen. The hand brushes the material, emphasizing its texture and softness. The shirt hangs on a black hanger, surrounded by other similar shirts on a rack, creating a sense of a curated collection. The text 'Backwoods Flannel' is briefly overlaid. The lighting is consistent, accentuating the fabric's details.
0:11model adjusting shirt outdoors A medium close-up shot of a young man, likely in his 20s, with long dark hair, a light complexion, and a smiling, engaged expression. He is actively buttoning a blue and white plaid flannel shirt over a dark blue t-shirt. He wears a forest green baseball cap, a silver watch on his left wrist, and a silver ring on his right hand. He looks slightly off-camera, as if in conversation or reacting to something. The background is a bright, overcast sky with some blurred structural elements (possibly part of a large antenna or bridge) in the distance, indicating an outdoor, possibly coastal or industrial, environment. The lighting is soft and even, highlighting his features and the texture of his clothing.
0:15model with surfboard on beach A medium-long shot of the young man from the previous scene, walking across a sandy beach while carrying a light-colored surfboard under his left arm. He wears the same forest green baseball cap, blue and white plaid flannel shirt, and light brown pants. His back is mostly to the camera, and he is looking towards a natural sand dune in the background. The sky is overcast and bright, contributing to a muted, natural color palette dominated by beige, blue, and gray tones. The overall atmosphere is tranquil and outdoorsy.
0:19founder showing brown flannel shirt A medium shot of the founder in the clothing store, holding up a plain brown flannel shirt with a black hanger. He speaks directly to the camera, gesturing with his free hand towards the shirt to highlight its features and material. The text 'Nordsman Flannel' is overlaid in white. The background is consistent with the initial store scene, featuring wooden shelves with various folded clothes and clothing racks. The lighting is bright and even, casting soft shadows. The founder maintains an engaging and informative demeanor.
0:26surfer walking with board A medium shot of a man with short, wavy blonde hair and a beard/stubble, wearing red-framed sunglasses. He has on a dark green t-shirt, a blue and green plaid flannel shirt, and dark pants. He walks from right to left across the frame on what appears to be a pier or boardwalk next to a body of water, carrying a white surfboard with a black cover on the fin end under his arm. The background is very foggy or misty, with a hazy horizon line and indistinct features, creating a soft, ethereal atmosphere. The lighting is diffused and bright, consistent with an overcast sky. He walks with a focused expression.
0:31founder showing cream flannel shirt A medium shot of the founder in the clothing store, holding up a cream-colored flannel shirt on a black hanger. He gestures to the fabric with his free hand, emphasizing its qualities while speaking to the camera. The background includes wooden shelves with neatly folded clothes and other merchandise, consistent with previous store scenes. The text 'Crossroads Flannel' appears as a white overlay. The lighting is bright and uniform, highlighting the light color and texture of the shirt. The founder maintains an engaging and friendly expression.
0:36close up of hanging shirts A close-up shot of several flannel shirts hanging on black hangers on a clothing rack. The camera executes a slow rack focus, initially showing a light-colored shirt in focus, then shifting focus to a brown one, and finally settling on a dark green/plaid shirt. The shirts are closely packed together, with their collars and shoulders visible. The background is intentionally blurred to keep the focus solely on the texture, colors, and patterns of the shirts. A hand briefly enters the frame, indicating interaction with the shirts. The lighting is ambient and soft.
0:39founder showing dark plaid flannel shirt A medium shot of the founder in the clothing store, holding up a dark green and brown plaid flannel shirt with a black hanger. He speaks to the camera, pointing to different parts of the shirt to describe its features. The background is the same clothing store interior with wooden shelves and clothing racks. The text 'Nordsman Flannel' is overlaid in white, then quickly changes to 'Icelandic Nordsman Flannel' as the product is discussed. The founder maintains eye contact with the camera, conveying information with a confident and engaging tone. The lighting is bright and consistent with the previous store scenes.
0:44founder showing crossroads flannel A medium shot of the founder in the clothing store, standing next to a wooden shelving unit. He first reaches up to take a cream-colored flannel shirt from a hanger on the shelf, then holds it up, displaying its features. He gestures to the shirt while talking, highlighting its softness and material to the camera. Another identical cream shirt hangs on the shelf above the one he is holding. The text 'Crossroads Flannel' is overlaid in white. The background is the familiar clothing store interior with shelves and clothing racks. The lighting is bright and consistent. The founder maintains eye contact and a friendly, informative expression.
0:59founder seated closing statement A medium shot of the founder, seated comfortably on a wooden chair with a woven seat, speaking directly to the camera. His hands are clasped in his lap, conveying a sense of calm and sincerity. Behind him, to the left, is a wooden table with stacked paper bags and folded garments. To the right and slightly behind him is a vintage-style motorcycle (possibly a dirt bike) with a prominent black engine and gold-colored wheel rim, serving as an interesting, rugged backdrop. The setting appears to be a stylish retail or showroom space, combining fashion with adventure elements. The lighting is soft and warm, contributing to a comfortable and inviting atmosphere. He maintains a confident and proud expression.
A simple, stark white 'ROARK' logo with an abstract, stylized symbol resembling an arrow or compass above it, centered on a plain black background. The text is clear, modern, and sans-serif. The high contrast between the white logo and black background creates a strong, clean visual identity for the brand.
