0:00logo intro
The scene opens with the white Whirlpool logo centrally positioned against a vibrant, solid mustard yellow background. The logo features the word 'Whirlpool' in a clean, sans-serif typeface, with the 'o' and 'l' characters connected by a distinct, flowing, and slightly italicized line element that sweeps upwards and then curves back down, forming a subtle oval shape above the 'oo'. The background is uniformly lit with soft, even lighting, creating a bright and clean aesthetic without any shadows or gradients. The overall mood is direct, clean, and branding-focused, serving as an immediate visual identifier for the brand. There is no camera movement; the shot is static and focused solely on the brand's visual identity.
0:01product and text scene 1
The scene transitions to a split background, predominantly white on the right side and a narrow, vertical mustard yellow bar running along the entire left edge. The Whirlpool logo, now in black, is positioned at the top center of the white section. Below the logo, a series of yellow rectangular text boxes animate into view, stacking vertically. The first box contains 'Don't settle for less.', followed by 'Choose the original', and finally 'Whirlpool® water filters.' Two white cylindrical water filter bottles with distinctively colored caps (one purple, one orange-red) rise into frame from the bottom, settling at the bottom center of the white background. The lighting is bright and even, casting minimal shadows and emphasizing the product details and crisp text. The overall aesthetic is clean, informative, and product-focused, designed to highlight the brand's offering. The camera remains static throughout this visual presentation.
0:06product and text scene 2
This scene maintains the same split background composition: a white background dominating the right, with a narrow, vertical mustard yellow bar on the left. The black Whirlpool logo remains fixed at the top center of the white section. The two white cylindrical water filter bottles, one with a purple cap and the other with an orange-red cap, are still prominently displayed at the bottom center. A new block of text appears in a clean, black sans-serif font, positioned in the middle of the white background. The text reads: 'Get water filters that help protect you, your family, and your pets from potentially harmful contaminants.' The lighting is consistent and even, highlighting the products and making the text highly legible. The scene's mood is informative and reassuring, emphasizing product benefits. The camera remains entirely static, allowing the viewer to absorb the information and product details without distraction.
0:11logo outro
The scene reverts to the initial solid mustard yellow background, with the white Whirlpool logo centrally positioned. The logo, featuring the word 'Whirlpool' in a clean, sans-serif typeface with its distinctive connecting line between the 'o' and 'l', is the sole element in the frame. The background remains uniformly lit with soft, even lighting, creating a bright and clean aesthetic without any shadows or gradients, mirroring the opening scene. The overall mood is direct, clean, and branding-focused, serving as a concluding visual identifier for the brand. There is no camera movement; the shot is static and focused solely on the brand's visual identity, providing a clear and memorable brand statement to end the video.
