0:00walking to store introduction A dynamic medium shot shows a young Caucasian male, approximately 30 years old, walking towards the camera on a sun-drenched city sidewalk. He pushes a white road bicycle alongside him with his right hand, while his left hand holds a phone. The background features a bustling city street with tall brick buildings, some modern, some older, lined with green leafy trees. Cars are parked and moving along the street, and a bright green bike lane is visible on the asphalt. The sky above is clear and blue, indicating a bright summer day. Strong, defined shadows are cast on the sidewalk from an awning to the right and other structures. The man engages directly with the camera, speaking and gesturing with his free hand. Text overlays appear on the screen, detailing his need for a suit for an upcoming wedding.
0:04entering store announcement This medium close-up shot continues the previous scene, with the young male still walking towards the camera, pushing his bicycle. He is positioned slightly to the right of the frame, with his upper body and bike wheel visible. The background now emphasizes a white commercial van parked along the street and the lower section of a multi-story brick building with visible fire escapes. A 'Village Bites' sign is partially obscured behind him. His expression is confident and enthusiastic as he gestures with his right hand while talking. The bright daylight continues to illuminate the scene, casting soft shadows. A text overlay informs the viewer about their destination.
0:07in store measurements Inside a modern, well-lit clothing store, a medium shot shows two males. One, a bald, bearded African American male, is taking measurements of the second male (the narrator from previous scenes). The narrator stands with his back mostly to the camera, wearing his casual clothes, while the employee meticulously uses a measuring tape around his back and shoulders. The store features white walls, light wooden flooring, and a mix of recessed track lighting and contemporary pendant lights. In the background, there's a brown leather sofa and framed artwork on the walls. The overall color palette is warm and neutral, with pops of color from the hanging artwork and the sofa. A text overlay displays the measurement being taken.
0:10counter discussion This medium shot, captured from a slightly different angle within the same modern clothing store, focuses on the customer and employee. The employee, seen from his left profile, stands behind a white counter where a laptop is open. He gestures towards the laptop as he speaks. The customer, now facing the employee, listens attentively. In the background, framed art adorns the white wall, and a brown leather sofa provides a relaxed atmosphere. The lighting remains bright and even, highlighting the clean lines of the store's interior. A text overlay captures their dialogue, emphasizing the swiftness of the service and the classic choice of suit.
0:12choosing suit jacket The scene shifts slightly to a medium shot showing the customer and employee facing each other, with clothing racks visible in the background. The employee holds up a classic black suit jacket for the customer to inspect. The customer gestures with his right hand, indicating his approval. A light green upholstered bench or seating area is in the foreground, with racks of various suit jackets and shirts behind the employee. The store's interior maintains its minimalist and modern aesthetic with light wood accents and framed art on the walls. Bright, diffused lighting fills the space. A text overlay reveals the customer's decision to go with the jacket and expresses a desire for a particular shirt.
0:15fitting trousers and shirt In a medium shot, the customer is now seen wearing a crisp white dress shirt and black trousers. The employee, still in his striped shirt and jeans, kneels slightly to adjust the fit of the trousers around the customer's waist and hip area. The customer looks down, seemingly cooperating with the adjustment. The bright, clean aesthetic of the store, with its light wood floors and white walls, continues. In the background, other customers or employees are partially visible, indicating a busy but organized environment. The lighting is consistent and even. A text overlay explains the functional design of the trousers.
The medium shot captures the customer, now fully dressed in a white shirt and black trousers, standing upright. He adjusts his shirt cuff, looking confident and satisfied. The employee stands to his left, observing. In the background, a display of colorful ties is visible on a white shelving unit, alongside abstract framed artwork and a brown leather sofa. The store's interior maintains its modern, clean feel. The customer speaks directly to the employee and potentially the camera, emphasizing the comfort and fit of the clothing. The bright indoor lighting enhances the clean, fresh look of the new attire. Text overlays highlight his remarks about comfort.
0:22acknowledging expertise This medium shot shows the customer, now in the full white shirt and black trousers, adjusting his sleeve while looking towards the camera. The employee, still in his striped shirt, is seen in the background receiving a black suit jacket. In the deeper background, another male customer and a female employee are visible near a brown leather couch, adding depth to the store setting. The customer speaks directly to the camera, praising the expertise of the staff. The clean, modern aesthetic of the store, with its light wood floor, white walls, and track lighting, provides a bright and professional backdrop. Text overlays capture the customer's appreciation for professional tailoring and a newfound understanding of suit terms.
0:26final sleeve measurements The scene is a medium shot focusing on the customer, now fully adorned in a sharp black suit with a white shirt, and the employee. The employee kneels slightly, meticulously measuring the sleeve length of the black suit jacket on the customer's left arm with a measuring tape. The customer stands still, allowing for precise adjustments. The bright and clean store interior, with its wooden floor and white walls, remains the backdrop. A brown leather sofa is partially visible in the left background, while the colorful tie display is in the right background. The atmosphere is professional and focused. A text overlay notes the importance of proper measurements.
0:28wedding plus one reveal A medium full shot captures the customer, now looking impeccably dressed in his black suit, white shirt, and black patent leather shoes, standing alone in the store. He speaks directly to the camera, gesturing with open hands, his expression enthusiastic and engaging. The background shows the bright, minimalist store interior with white walls, light wood floors, and a prominent display of various colored ties on the right. A brown leather sofa and framed artwork are visible on the left. The lighting is bright and even, highlighting the sharp lines of his new attire. Text overlays share his personal connection to the wedding and the upcoming event.
0:31tie selection close up A tight close-up shot focuses on a vibrant display of men's ties, neatly arranged on horizontal rods within the store. The ties are presented in a spectrum of colors, from rich reds and burgundies to blues, greens, and patterns like polka dots and plaid. Above the ties, several pocket squares are visible on a wooden shelf, suggesting complementary accessories. The background is softly blurred, keeping the emphasis on the ties. Artificial lighting from above illuminates the colors, making them pop. A text overlay suggests the customer's final decision on a black tie.
In a medium shot, the customer, still in his black suit and white shirt, stands as the employee demonstrates how to tie a necktie. The employee holds a black tie, instructing the customer with precise movements. The customer watches intently, looking down at the tie, his expression curious. The store's clean, modern interior with white walls and wood floors serves as the backdrop. The colorful tie display is visible in the background, along with the white counter and laptop from earlier scenes. The lighting remains bright and even. A text overlay adds a humorous note about learning to tie a bow tie first.
0:36suit reveal outside store A medium full shot captures the customer, now fully dressed in a sharp black suit with a black tie, exiting the 'THE BLACK TUX' store. He steps out onto the city sidewalk, striking various confident poses and speaking directly to the camera. The store's large glass facade reflects the street, nearby brick buildings, and green trees, adding depth to the urban environment. Two mannequins wearing suits are visible through the store's window, one in a light grey suit and the other in a darker one. The clear blue sky and bright daylight create a vibrant atmosphere. Text overlays highlight the quick service, great fit, and convenience of saved measurements, concluding with a positive endorsement.
0:43customer walks away A wide shot shows the customer, still in his elegant black suit, walking away from the camera, back towards the store building. He walks briskly down the sun-drenched city sidewalk. To the left, a blue bicycle with a front basket is parked. The brick facade of the store building, with its large glass windows, is visible. The overall scene reinforces the urban setting under clear blue skies. The camera remains static, capturing his departure.
0:44brand logo end card The final scene is a static end card featuring the brand's logo. The background is solid black, providing a stark contrast for the white text. The brand name, 'The Black Tux,' is displayed prominently in an elegant, script-like font in the center of the screen. Below it, in a smaller, sans-serif typeface, is the brand's website address, 'THEBLACKTUX.COM'. The overall presentation is clean, professional, and directly branded, serving as a clear call to action for viewers to visit the website.
