0:00woman explaining negative point
A medium shot frames a young Asian woman from the chest up against a bright, minimalist bathroom background. She is centered in the frame, directly facing the camera. The background features light-colored walls, a white towel hanging on a hook to the left, and a modern shower enclosure with white subway tiles and a clear glass door to the right. Bright, soft, natural-looking light illuminates the scene from the front. The woman is actively speaking and gestures with her right hand, pointing her index finger towards the left side of the frame as if emphasizing a point. A red 'X' icon is visible in the bottom left, next to the text 'Spending hours hunting for savings on Amazon'. Below this, smaller text reads 'Paid actor'. The overall color palette is bright and clean, with the woman's dark brown top contrasting with the white and light blue background. Her expression is animated and engaged, with her mouth open as if mid-sentence.
0:02woman showing phone positive point
This is a medium shot of the same young Asian woman, still centered in the frame against the bright bathroom backdrop. The lighting remains consistent, giving the scene a fresh and clean feel. The primary action is the woman holding a modern smartphone (presumably an iPhone with a gold casing) directly in front of her face, displaying its screen to the camera. The phone screen prominently shows the 'Capital One Shopping' logo and text 'It's free - for everyone' on a white background. Her left hand holds the phone firmly. A green checkmark icon is now visible in the top left, accompanied by the text 'One click to see if a better price is available'. The smaller 'Paid actor' text persists at the bottom. The woman's facial expression has shifted to a wide, confident smile, her eyes sparkling, conveying satisfaction and enthusiasm. Her head is tilted slightly, and her body language is open and inviting, contrasting with the previous scene's instructional tone.
0:05woman explaining negative point 2
The scene reverts to a medium shot of the young Asian woman, maintaining the same framing and bright, clean bathroom background. The lighting is consistent, keeping the ambiance fresh. She is actively speaking again, with her mouth open and a more assertive, slightly exaggerated facial expression. Her right hand is raised, index finger extended, pointing to the left side of the frame, similar to the first scene. A red 'X' icon appears in the bottom left, with the text 'Filling your cart at full price'. The 'Paid actor' disclaimer is still present. Her initial expression is one of mock severity or warning, which then softens into a quick, knowing smile, suggesting she has a solution to the problem she is articulating. The overall color scheme is bright and natural, with her brown top providing a warm contrast.
0:08woman showing phone positive point 2
This medium shot once again features the young Asian woman in the same bathroom setting, illuminated by soft, bright lighting. She holds up her gold-cased smartphone with her left hand, showcasing the 'Capital One Shopping' app screen, which displays its logo and tagline on a white background. The phone is positioned prominently in the center of the frame, slightly to the right of her face. A green checkmark icon is displayed in the top left corner, with the text 'Scoring the same Amazon haul for less'. The 'Paid actor' text remains at the bottom. The woman's facial expression is one of beaming satisfaction and happiness, her wide smile revealing her teeth. She looks directly at the camera, exuding confidence and joy as she presents the phone, reinforcing the positive message of saving money.
0:10woman explaining negative point 3
The scene returns to the medium shot of the young Asian woman against the consistent bright bathroom background, under soft, natural lighting. She is speaking and gesturing with her right hand, pointing her index finger towards the left side of the frame with a more serious, almost concerned expression before breaking into a subtle smile. A red 'X' icon and the text 'Forgetting to check for free Shopping rewards' are displayed in the bottom left. The small 'Paid actor' disclaimer is still visible. The woman's body language is engaged, and her eyes are focused directly on the camera, delivering her message with clarity. The clean, light color palette of the environment highlights her presence.
0:13woman showing phone positive point 3
In this final medium shot of the woman, she is again in the same bright bathroom setting, holding her gold-cased smartphone in her left hand, showcasing the 'Capital One Shopping' app screen. The screen prominently displays the logo and tagline on a white background. The phone is centered in the frame, positioned in front of her. A green checkmark icon is present in the top left, with the text 'Feeling confident you got a great deal shopping Amazon'. The 'Paid actor' text is still shown. The woman's face is illuminated by soft, bright light, and she wears a broad, confident smile, looking directly into the camera. Her head is slightly tilted, conveying a sense of triumph and satisfaction, completing the positive arc of the message.
0:15brand logo and call to action
The scene transitions to a full-screen graphic. The background is a solid, vibrant medium blue color. Centered prominently on the screen is the 'Capital One Shopping' logo. The logo features 'Capital One' in white text, with a distinctive red curved line resembling a swoosh extending from the 'e' of 'One' over the word. Below 'Capital One', the word 'Shopping' is displayed in a larger, bolder white sans-serif font. Directly beneath the main logo, there is a white rectangular button with slightly rounded corners, containing the text 'DOWNLOAD FOR FREE' in black, uppercase letters. The overall composition is clean, direct, and designed for clear brand recognition and a call to action.
