0:00window text intro
The scene opens with a view through a white-framed window, looking outwards. On the left side, a vertical windowpane is visible, while a section of the beige/tan colored wall frames the right side of the view. Through the window, tall, slender trees with bare branches are seen against a pale, overcast sky. The lighting is soft and diffused, characteristic of an overcast day, creating a muted and somewhat tranquil atmosphere. The primary colors are the whites of the window frame, the beige of the wall, and the grays/browns of the trees and sky. Overlaid on the lower-left portion of the scene is a white text box with black outline, containing the words "After years" in a sans-serif font, tilted slightly upwards, adding an introductory narrative element to the visual.
0:01jeans on road
This shot is a medium-close-up of a pair of dark, possibly black or very dark blue, folded jeans resting flat on a textured, grey asphalt road. The surface of the road features small pebbles and imperfections, suggesting a worn but functional pathway. In the immediate foreground, partially visible on the upper left, is the lower section of a vehicle, specifically a portion of its dark tire and bumper/grille, indicating the jeans have been placed or dropped near a car. The background, softly blurred, consists of bare trees and dense, dark bushes, hinting at an outdoor, possibly suburban or natural, setting during a cooler season. The lighting is natural daylight, casting subtle, soft shadows, and the color palette is dominated by the dark tones of the jeans and vehicle, contrasted with the grey of the road and the muted greens and browns of the distant foliage.
0:02man struggling jeans
A medium shot captures a man from his upper thighs to just below his chest, as he struggles to pull up a pair of light blue, form-fitting jeans. The jeans are unzipped and appear to be too snug around his waist and hips, highlighting a common fitting issue. He is wearing a plain black short-sleeved t-shirt. The indoor background features a white paneled door on the left and a dark brown, multi-tiered entertainment unit with a television screen and a small potted green plant on the right. The lighting is bright and even, indicating an interior domestic environment. The man's posture and visible effort convey a sense of frustration. A white text overlay at the bottom reads "of struggling to find jeans."
0:03denim montage text
This is a rapid-cut montage presented as three distinct horizontal strips, each showcasing a different visual related to denim, unified by a central graphic and text overlays. The top strip displays a close-up of dark blue denim jeans, focusing on the texture, stitching, and a pocket detail on a person's thigh. The middle strip features a man seated, wearing dark blue jeans, partially obscured by the prominent, bold blue and white text "LEGACY DENIM." The bottom strip shows another man in blue jeans, in an outdoor garden setting, pulling at the waistband of his jeans to demonstrate flexibility. Below the main title, white text states, "I just bought my fourth pair." The lighting varies across the strips, but generally appears bright and natural. The overall effect is dynamic, quickly highlighting features and variety of the product.
0:04two men different jeans
A medium wide shot features two men standing side-by-side against a clean, plain white background. Both are wearing identical black short-sleeved t-shirts but distinct shades of blue denim jeans. The man on the left has curlier, medium-length brown hair and is wearing a lighter wash of blue jeans. The man on the right has shorter, dark, curly hair, a more athletic physique, and is wearing darker wash blue jeans. Both men are looking slightly downwards with gentle smiles. Momentarily, a circular video overlay appears over the right man, showing a partial view of another man's legs in dark blue jeans walking in a garden. White text "So now I have every color" is displayed at the bottom of the screen. The lighting is bright and even, creating a clean studio aesthetic.
0:06man squatting garden
A medium shot captures a man in a dynamic side profile, performing a deep squat in a vibrant garden setting. He is wearing a light grey t-shirt and dark blue denim jeans, demonstrating the flexibility and stretch of the garment. The background is a lush, well-maintained garden featuring various green plants, a white bucket, and clusters of pink flowers. The ground is covered with small, light-colored gravel. Bright, natural sunlight illuminates the scene, creating clear highlights and distinct shadows, enhancing the outdoor atmosphere. The text "I love the fit and feel" is overlaid on the lower portion of the frame, emphasizing the product's comfort.
0:07man bbq woman overlay
The scene begins with a close-up of a black BBQ grill set into a white stone counter, then pans right to reveal a man standing confidently next to it. He is holding a red plastic cup. The background is a dense array of green foliage and trees, strongly suggesting an outdoor backyard or patio party setting. The man smiles broadly towards the camera, embodying a relaxed, social vibe. In the bottom right corner, a small circular video overlay appears, featuring a young woman making a playful 'fish face' gesture. The white text "I get compliments from the ladies" is prominently displayed at the bottom of the frame. The lighting is bright and sunny, typical of an outdoor daytime event.
0:09man walking plaid
A medium shot captures a man walking purposefully from the right side of the frame towards the left, along a paved sidewalk. He is dressed in a brown and white plaid button-up shirt, worn open over a white t-shirt, dark blue denim jeans, and pristine white sneakers. The setting appears to be an urban or cafe street, with a building featuring a dark red tiled lower section and a lighter, possibly off-white or pale pink, upper wall forming the background. A small, dark wooden cafe table with two chairs is visible on the far left. Green foliage spills over the top of the wall, adding a touch of nature. The lighting is bright and even, indicating a clear day. White text "I feel like I can wear these jeans" is overlaid at the bottom of the screen.
0:10man cafe laptop
This medium shot depicts a man seated comfortably at a small, dark wooden outdoor cafe table, actively engaged with a silver laptop. He is dressed in a grey button-up shirt, worn open over a white t-shirt, dark blue denim jeans, and white sneakers. A white coffee cup rests beside his laptop, along with a white book, suggesting a productive or relaxed work/study environment. The background features the distinctive dark red tiled wall from the previous scene, alongside some green plants. The lighting is bright, natural daylight, creating a pleasant outdoor ambiance. The text "I feel like I can wear these jeans" continues from the previous scene, reinforcing the versatility message.
0:11man skateboarding
A dynamic medium shot captures a man skateboarding down a paved road, viewed from a slightly low, tracking angle. He is wearing a simple white t-shirt, light blue denim jeans, and a light-colored baseball cap. The road surface appears worn, suggesting a familiar route. The background is a vibrant, out-of-focus green hedge adorned with cheerful pink flowers, adding a pop of color to the scene. The camera moves with the skateboarder, creating a sense of motion and energy. The white text "pretty much anywhere" is overlaid on the lower right, tilted, emphasizing the jeans' adaptability. The lighting is bright and natural, indicating a clear, pleasant day for outdoor activity.
0:12man walking rooftop
This wide shot showcases a man walking confidently across a stark, minimalist rooftop. He is clad in a clean white t-shirt, dark blue jeans, and white sneakers. The most striking element is a long, curved white wall that forms the backdrop, casting dramatic, elongated shadows across the grey rooftop surface, indicative of bright, directional sunlight. In the far distance, a hazy urban landscape with indistinct buildings and a pale sky completes the horizon. The scene exudes a clean, modern, and almost architectural aesthetic, with strong contrasts between light and shadow. The man's movement appears casual and unhindered, highlighting the freedom of movement in his attire.
0:13man crouching text
A medium shot frames a man in a crouching position, with one knee on the ground, looking to his right. He is dressed entirely in black: a black short-sleeved t-shirt and black denim jeans. The background is a bright, clear blue sky with minimal white clouds, strongly indicating an open, outdoor environment. Dominating the lower part of the frame are two bold green text overlays with white checkmarks: "STRETCHABLE" and "COMFORTABLE," reinforcing the key features of the jeans. The strong, natural sunlight creates defined contours and highlights on the man and his clothing, emphasizing the fabric's properties. His pose demonstrates the flexibility and comfort of the denim.
0:15man sitting ledge
This medium shot presents a man sitting casually on a low, white ledge or wall, looking off to his left. He is stylishly dressed in a black open bomber jacket, revealing a white t-shirt underneath, paired with blue denim jeans. A subtle silver chain necklace adds a touch of accessory. The background features lush green palm trees and light-colored buildings with distinct architectural details, all under a bright blue sky, suggesting a warm, sunny location like Southern California or a Mediterranean setting. The lighting is bright and natural, creating clear definition. The white text "You can literally cater" is overlaid at the bottom, initiating a message about customizability.
0:16man standing garden
A medium shot captures a man standing in a vibrant garden, surrounded by lush green foliage and tall bamboo stalks in the background. He is wearing a black short-sleeved t-shirt adorned with a distinctive white circular graphic print on the chest, paired with dark blue denim jeans. He stands with his body slightly twisted, subtly showcasing the fit and drape of the jeans. The lighting is characterized by dappled sunlight, creating a dynamic interplay of light and shadow across the scene. The white text "to your body type" is displayed at the bottom of the frame, completing the message from the previous scene about personalized fit.
0:17man leaning blurred
This is a heavily blurred medium close-up shot, focusing primarily on the lower half of a man's body. He is seen leaning casually against a white railing. He wears a light grey t-shirt, which is slightly lifted to reveal a portion of his midriff, and dark blue denim jeans paired with white sneakers. The entire background is completely out of focus, rendered as indistinct green and light-colored blurs, ensuring the attention remains on the subject's attire. The text "to your body type" is still visible at the bottom of the frame, carrying over from the previous scene. Despite the blur, the clean lines of the jeans and the relaxed posture convey a sense of comfort and effortless style.
0:18man adjusting jeans
A tight close-up shot focuses on a man's midsection and hands as he actively adjusts the waistband of his dark blue denim jeans. He is wearing a light grey t-shirt, which he intentionally lifts slightly to reveal his toned stomach, emphasizing the comfortable fit around his waist. Small, animated golden sparkle graphics appear around the jeans, adding a magical or appealing effect. The background consists of a white brick wall, a large, bright yellow ceramic pot holding a green plant, and a rustic wooden chair, suggesting an outdoor patio or garden area. The lighting is bright and natural, highlighting the texture of the denim and the man's hands. The white text "Try on a pair of legacy stretch denim jeans" is displayed in two lines at the bottom of the screen, acting as a clear call to action.
0:21brand logo cta
The final scene is a static graphic displaying the brand's identity and a call to action. At the center of the frame is the "INTO THE AM" logo, rendered in black, stylized gothic lettering, enclosed within a shield-like outline. This logo is set against a smooth gradient background that transitions from a soft, light orange at the top to a gentle lavender or pale purple at the bottom. Initially, only the logo is present. Subsequently, white, bold, sans-serif text reading "LEGACY STRETCH-DENIM JEANS" appears above the logo. This is then followed by a vibrant orange text overlay, "SHOP THE SALE," positioned below the logo, acting as a clear call to action. The overall design is clean, modern, and directly promotional, concluding the video with essential brand and product information.
