Log in Get started

Michaels

michaels.com

Active

0:00FACEBOOK, INSTAGRAM, MESSENGER

Ad Copy

{{product.brand}}

Brand

AI Analysis

AI Tags

Female PresentProduct In HandText OverlayStatic FrameCalmProblem SetupHookScreen RecordingLogo VisibleProduct First FrameFeature BreakdownBenefit-FirstOn-Brand Color PaletteUrgency TriggerOffer HighlightSolution RevealConfidentUGC StyleB-RollWide ShotLifestyle MontageHappyExcitedPackaging VisibleCall To Action

Transcript

0:00Last minute planning?

0:00The party shop at Michaels has you covered with same day delivery for any occasion.

0:05From balloons to party must have, order online and let the supplies come straight to you.

0:10The best part?

0:11You can schedule delivery at a time that works for you.

0:15Whether it's the same day or planned ahead, celebrating has never been easier.

0:19Start your celebration with Michaels.

Text on Screen

0:00Last minute planning?

0:01Michaels

0:01Categories

0:01Classes

0:01Projects

0:01Parties

0:01Shop Categories

0:01The Party Shop

0:01Yarn & Needlework

0:015,174 Results

0:0134" Gold Number Foil Balloon

0:01$12.99

0:01Pickup

0:01Ship to Me

0:01Scheduled Delivery

0:0130% OFF All Regular Price Purchases

0:01Online only with code CRE8WITH30.

0:01Exclusions apply

0:01All Balloons & Accessories

0:01the party shop at Michaels has you covered

0:01Old Town Village

0:01Open

0:01Closes 09:00 PM

0:01In-Store

0:01Ship to Me

0:01Scheduled Delivery

0:01Best Match

0:01Filter

0:02Earn 9% in Rewards

0:02when you use your Michaels Credit Card³

0:03405 Results

0:03Delivery to 75220

0:0411" Standard Latex Balloon

0:04$1.99

0:04with same day delivery for any occasion.

0:05NEW

0:058ft. x 3ft. Fringe Curtain by Celebrate It™

0:05$8.99

0:0530% off every regular price purchase with code CRE8WITH30 Online only

0:052.75" Gold It's My Birthday Badge by Celebrate It™

0:05$2.99

0:0581ft. Crepe Streamer by Celebrate It™

0:06Silver Fringe Curtain by Celebrate It™

0:06$8.99

0:06From balloons to party must haves

0:0718" 21 Finally Legal Balloon

0:073/$9.99 Sale price applicable only when stated number of items is purchased.

0:0712" Latex Balloons by Celebrate It™, 15ct.

0:07$1.00 - $2.99

0:0718" Happy Birthday Friendship Bracelet Foil Balloon

0:07$3.99

0:07Gold Star Lunch Napkins, 20ct. by Celebrate It™

0:07$2.99

0:07Michaels

0:0718" Happy Birthday Friendship Bracelet Foil Balloon

0:07Item # 10790004

0:07Share

0:08H A P P Y

0:08B DAY

0:08order online and let the supplies come straight to you

0:08$3.99

0:083/$9.99 Sale price applicable only when stated number of items is purchased.

0:08Inflation: Helium-filled

0:08Helium-filled

0:08Uninflated

0:08How you'll get it:

0:08Store Pickup

0:08Pickup

0:08Reserve a time at checkout

0:08Free

0:08Delivery

0:08As soon as Today

0:08From $7.99

0:0840 Available at Old Town Village, 75206-2931

0:08Add to Cart

0:08Buy Now

0:10Helium-filled balloons require an adult present to accept delivery

0:10DESCRIPTION

0:10The best part?

0:10Michaels

0:10ORDER INFO

0:10PAYMENT & REVIEW

0:10Old Town Village

0:10Select a day and time

0:1018" Happy Birthday Friendship Bracelet Foil Balloon

0:10Inflation: Helium-Filled

0:10Sale

0:10$3.33

0:10Reg $3.99

0:10Qty: 1

0:1017" Rose Gold Round Foil Balloon

0:10$13.32

0:10Each $3.33 Reg $15.96

0:10Qty: 4

0:10Dazzler™ 19" Star Foil Balloon

0:10Color: Iridescent Pastel

0:10Delivery - $7.99

0:10Driver Tip

0:11Select a day and time

0:11Helium-filled balloons require an adult present to accept delivery

0:11Today Oct. 2

0:11Tomorrow Oct. 3

0:11Sat Oct. 4

0:11Sun Oct. 5

0:114pm - 6pm

0:12You can schedule delivery at a time that works for you

0:13Date: October 02, 2025

0:13Time: 04:00pm - 06:00pm

0:13Change

0:14Whether it's the same day or planned ahead

0:17celebrating has never been easier

0:20start your Celebration with Michaels.

Scenes (9)

0:00woman on couch phone

A medium shot captures a young woman with dark curly hair tied back in a high ponytail, sitting comfortably on a light beige fabric couch. She is engrossed in her smartphone, held in both hands, looking down with a focused expression. Her body is angled slightly to the right, with her left arm resting casually on the backrest. A patterned gray and white blanket with a leopard-like print is draped over the couch behind her, adding texture to the scene. The background consists of a plain, light-colored wall with white horizontal window blinds visible on the right, allowing soft, diffused natural light to illuminate the scene from the right side of the frame. The lighting is even and gentle, creating a calm, indoor atmosphere. On-screen text in a white, stylized font, reads "Last minute planning?" and is positioned in the bottom center of the screen.

0:01screen recording michaels app categories

This scene is a clear screen recording of a smartphone displaying the Michaels crafting and art supply app. The top section of the screen prominently features the red 'Michaels' logo, alongside a search icon and a shopping cart icon, indicating typical e-commerce functionality. Below this, a red banner highlights navigation tabs such as 'Categories', 'Classes', 'Projects', and 'Parties'. The main content area showcases a grid layout of 'Shop Categories'. Two key categories are clearly visible: 'The Party Shop', which features an image of blue and white balloons, suggesting celebration supplies, and 'Yarn & Needlework', displaying vibrant, colorful skeins of yarn and knitting needles. The screen is well-lit, characteristic of a mobile interface. White, stylized text, "the party shop at Michaels has you covered," is overlaid at the bottom, conveying a direct message to the viewer.

0:02screen recording michaels app balloons scroll 1

This scene continues as a screen recording of the Michaels app, now focused on the 'All Balloons & Accessories' product listing page. At the very top, 'Old Town Village' is displayed, indicating a specific store location. A prominent red banner announces a '30% off All Regular Price Purchases' promotion, highlighting a discount. Below this, users can select between 'In-Store', 'Ship to Me', and 'Scheduled Delivery' options. The screen then scrolls downwards, showcasing various balloon products. The first item clearly visible is a '34" Gold Number Foil Balloon' priced at $12.99, with options for pickup and delivery checked. As the screen continues to scroll, an '11" Standard Latex Balloon' is partially visible at $1.99. The background remains a clean white, typical of an e-commerce interface, emphasizing the product details. White, stylized text, "with same day delivery for any occasion," is overlaid on the screen, smoothly scrolling upwards with the content.

0:05screen recording michaels app balloons scroll 2

The screen recording persists, showing further exploration of the Michaels app's 'All Balloons & Accessories' category. The display continues to scroll downward, bringing more party-related items into view. Products showcased include an '8ft. x 3ft. Fringe Curtain' priced at $8.99, a '2.75" Gold It's My Birthday Badge' for $2.99, a pack of '12" Latex Balloons' ranging from $1.00 to $2.99, and an '18" Happy Birthday Friendship Bracelet Foil Balloon' for $3.99. Each listing clearly indicates applicable discounts and available delivery options. The app's interface maintains a crisp, white background, effectively drawing attention to the colorful product imagery. Overlaying the moving content is white, stylized text that reads, "From balloons to party must haves," scrolling along with the product listings.

0:08screen recording michaels app product page

This screen recording transitions to a specific product page within the Michaels app, featuring the '18" Happy Birthday Friendship Bracelet Foil Balloon.' The balloon itself is the central focus, depicted as a vibrant, rainbow-colored round foil balloon with 'HAPPY B DAY' spelled out in white block letters. Key product details such as the item number, a star rating, and the price ($3.99) are visible. Scrolling down, the options to select 'Helium-filled' or 'Uninflated' are presented, followed by a section detailing 'How you'll get it.' This section prominently highlights 'Delivery As soon as Today' from $7.99, alongside 'Store Pickup' and 'Shipping' options, with 'Shipping' crossed out. The screen scrolls slightly to bring the delivery options into sharper focus. White, stylized text, "order online and let the supplies come straight to you," is overlaid, scrolling upwards with the content.

0:11screen recording michaels app delivery scheduling

The screen recording shifts to the 'ORDER INFO' page within the Michaels app, showcasing the final stages of a purchase. The screen lists three selected items: the 'Happy Birthday Friendship Bracelet Foil Balloon,' a '17" Rose Gold Round Foil Balloon,' and a 'Dazzler™ 19" Star Foil Balloon,' each with their respective prices and quantities. A modal pop-up overlaying the main content, titled 'Select a day and time,' takes center stage. This pop-up offers various date options like 'Today Oct. 2,' 'Tomorrow Oct. 3,' 'Sat Oct. 4,' and 'Sun Oct. 5,' with 'Today Oct. 2' highlighted to indicate selection. Below the dates, available time slots such as '4pm - 6pm' are displayed. A critical warning about helium-filled balloons requiring an adult present for delivery is also visible within the pop-up. White, stylized text, "The best part? You can schedule delivery at a time that works for you," is displayed at the bottom of the screen.

0:14woman exiting apartment

A wide shot captures a young woman stepping energetically out from an open, light-colored apartment door into what appears to be a well-lit hallway or living area. The door, painted white, is partially open, offering a brief glimpse of the interior. To the immediate left of the door, on the clean white wall, a silver doorbell camera and a standard light switch are mounted, indicating a modern home environment. The camera remains static, providing a stable view of her movement. The lighting is bright and evenly distributed, contributing to a clean and inviting atmosphere. The woman is smiling broadly, exuding happiness and anticipation as she moves confidently into the frame, suggesting a positive interaction or event. White, stylized text, "Whether it's the same day or planned ahead," is overlaid at the bottom of the screen.

0:17view from garage street

A wide exterior shot provides a view looking out from underneath what appears to be a dark, covered garage or carport structure. The upper portion of the frame shows the dark underside of an overhang. Below, a paved concrete street stretches into the distance. On the right side of the frame, the rear of a white SUV is partially visible, indicating it is parked or about to depart. In the background, well-maintained green trees line the street, creating a pleasant, natural border. Beyond the trees, a modern building with multiple windows can be seen, suggesting an urban or suburban setting. The sky is bright and clear, indicating daytime conditions, and the natural lighting is crisp. White, stylized text, "celebrating has never been easier," is overlaid at the bottom of the screen.

0:18woman receiving balloons

A wide shot frames the woman from previous scenes standing at an open white door, mirroring the setting of Scene 7. She is actively receiving a large, vibrant bouquet of helium-filled balloons from an unseen delivery person positioned just outside the frame. The balloons are a festive assortment of pink, purple, and a shiny iridescent star shape, with some clearly featuring birthday themes. Initially, the woman's face is turned away as she reaches to accept the balloons, but she quickly turns her head toward the camera, revealing a broad and genuine smile, indicating delight and satisfaction. The background consists of the white apartment door and wall, complete with a visible doorbell camera and light switch. White, stylized text, "start your Celebration with Michaels.," is prominently displayed at the bottom of the screen, acting as a call to action.

More from Michaels

Michaels ad

Michaels ad

Michaels ad

Michaels ad

Michaels ad

Michaels ad