Log in Get started

Bask and Lather Co

baskandlatherco.com

Active

0:00FACEBOOK, INSTAGRAM, AUDIENCE_NETWORK, MESSENGER, THREADS

Ad Copy

The story that stopped the SHERRI audience. Real ingredients. Real routines. Healthy hair starts at the scalp. See why millions trust this oil to support stronger, fuller looking hair.

Brand

Bask and Lather Co

AI Analysis

Transcript

0:00I see hair growth products everywhere. If you want to be an entrepreneur and it's like the market seems to be oversaturated. How do you get past that fear to to just do it?

0:09Us, you make your space.

0:10So when we started Bask & Lather, I showed my results and my social proof from the products.

0:16I showed my sisters, the community gravitated towards that story.

0:21They wanted to know our why, they're not looking just to buy products.

0:25They're looking at that purpose, and we've built a community of our people that literally will go to war for us, they trust our products, they advocate for them, and that's really what has built Bask & Lather to be everything that it is today.

Text on Screen

0:00SHE'S A BOSS

0:00BASK & LATHER

0:00GROW IT AND KEEP IT TOO -

0:00I SEE HAIR

0:01GROWTH PRODUCTS

0:02EVERYWHERE

0:03BE AN ENTREPRENEUR AND

0:04IT'S LIKE THE MARKET

0:05SEEMS TO BE OVERSATURATED

0:07HOW DO YOU GET

0:08PAST THAT FEAR TO

0:09JUST DO IT.

0:10YOU MAKE YOUR SPACE

0:11SO WHEN WE STARTED

0:12BASK & LATHER

0:13I SHOWED MY RESULTS

0:15AND MY SOCIAL PROOF

0:16FROM THE PRODUCTS

0:17I SHOWED MY SISTERS

0:19THE COMMUNITY GRAVITATED

0:20TOWARDS THAT STORY.

0:21THEY'RE NOT LOOKING JUST

0:22TO BUY PRODUCTS

0:23LOOKING AT THAT PURPOSE

0:25COMMUNITY OF OUR PEOPLE

0:27THAT LITERALLY WILL GO

0:28TO WAR FOR US

0:29THEY TRUST OUR PRODUCTS

0:30THEY ADVOCATE FOR THEM

0:32AND THAT'S REALLY WHAT

0:33HAS BUILT BASK & LATHER TO

0:34IS TODAY

Scenes (3)

0:00talk show discussion

The scene features two African American women sitting opposite each other on a vibrant television set, engaged in a discussion. Behind them, a large screen displays the logo 'SHE'S A BOSS' with 'BASK & LATHER® - GROW IT AND KEEP IT TOO-' underneath, set against a pink and blue gradient background. A small round table between them showcases several dark-colored hair care product jars and bottles, suggesting a product display. The set is brightly lit with even, soft light, highlighting the subjects and products. The background features a modern design with purple geometric patterns on one side and a smooth blue-pink gradient on the other. The woman on the right is actively speaking and gesturing with both hands, while the woman on the left listens attentively. White text overlays appear on the screen, changing throughout the segment: 'I SEE HAIR GROWTH PRODUCTS EVERYWHERE', 'BE AN ENTREPRENEUR AND IT'S LIKE THE MARKET SEEMS TO BE OVERSATURATED', 'HOW DO YOU GET PAST THAT FEAR TO JUST DO IT'. The overall color palette is bright and energetic, with yellow, purple, pink, and blue accents.

0:09speaker close up

This scene is a close-up on the African American woman wearing the vibrant yellow textured blazer. Her dark hair is elegantly styled in a bun or intricate updo, with a stylish side-swept wavy bang framing her left cheek. She wears a delicate white, possibly pearl-like, necklace. Her makeup is polished, featuring defined eyebrows and a soft, natural lip color. The background is a soft, blurred pinkish-purple hue, suggesting the show's set design out of focus. She looks directly into the camera, maintaining a confident and engaging expression, often smiling and occasionally making small gestures with her hands clasped in front of her chest. Several white text overlays appear over her as she speaks: 'YOU MAKE YOUR SPACE', 'SO WHEN WE STARTED BASK & LATHER', 'I SHOWED MY RESULTS AND MY SOCIAL PROOF FROM THE PRODUCTS', 'I SHOWED MY SISTERS', 'THE COMMUNITY GRAVITATED TOWARDS THAT STORY', 'THEY'RE NOT LOOKING JUST TO BUY PRODUCTS', 'LOOKING AT THAT PURPOSE AND WE'VE BUILT A COMMUNITY OF OUR PEOPLE THAT LITERALLY WILL GO TO WAR FOR US'. The lighting is bright and even, casting minimal shadows and highlighting her features.

0:29speaker medium shot

The scene transitions to a medium shot of the African American woman in the yellow textured blazer. She is seated, looking towards the right side of the frame, presumably at the off-camera host, maintaining an engaged and animated expression. Her hands are clasped in front of her, sometimes gesturing to emphasize her points. The background is blurred but clearly shows the television set's purple geometric patterned wall and a segment of the large screen displaying soft blue and pink gradients. A small round table with a single brown bottle of hair product is partially visible on the far right of the frame. White text overlays appear at the bottom: 'THEY TRUST OUR PRODUCTS THEY ADVOCATE FOR THEM AND THAT'S REALLY WHAT HAS BUILT BASK & LATHER TO BE EVERYTHING IS TODAY'. The lighting remains bright and even, consistent with a professional studio setting. The overall mood is positive and professional.

More from Bask and Lather Co

Bask and Lather Co ad

Bask and Lather Co ad

Bask and Lather Co ad

Bask and Lather Co ad

Bask and Lather Co ad

Bask and Lather Co ad